What is Creativity?Creativity is defined as the tendency to generate or

recognize ideas, alternatives, or possibilities that may be useful in solving problems, communicating with others, and entertaining ourselves and others.

Three reasons why people are motivated to be creative:

• Need for novel, varied, and complex stimulation• Need to communicate ideas and values• Need to solve problems

Social attitudes to creativity

The various types of human societies limit or enhance the creativity of individuals and shape their identity

Tradition and creativity are complementary parts of human invention, based on imagination, which are reflected

forming identity traits.

Creativity comes from the fantasy and imagination, freeing conformity and

convention, to fill the gaps that the logical mind can not fill, of thoughts and

ideas beyond reality, bringing the future every day.

The business innovation is now achieved with great attention to research and development, or may be

developed by mere modifications in work practice, for exchange and combination of professional experience and

in many other ways.

In any case, documented and innovations are protected by patents or other intellectual property scheme.

What is Innovation?

Everywhere you look, people are talking about innovation. There are conferences and gurus,

workshops and webinars, apostles and practitioners.

But what is it, really?

To be called an INNOVATION, an idea must be replicable at an economical cost and must

satisfy a specific need.

Innovation involves deliberate application of information, imagination and initiative in deriving greater

or different values from resources, and includes all processes by which new ideas are generated and

converted into useful products.

In business, innovation often results when ideas are applied by the company in order to further satisfy the

needs and expectations of the customers.

Innovation is synonymous with

risk-taking and organizations that

create revolutionary products or

technologies take on the greatest risk because they create new

markets.

Imitators take less risk because they will start with an innovator's

product and take a more effective approach.

What is Design?

=Beauty Solutions

Solutions …….The goal of any design is to

solveneeds in different situations

Among those needs, designing covers how it works inside and out.

Situations = mean the context and support for: physical locations,

equipment, clothing, paper,webs ... EVERYTHING

Why with Beauty?

It's the secret ingredient, invisible; which makes the product transcends beyond the functionality and the user makes the pleasure of living the

experience of use.Without beauty there is no design. Solutions are

shaped. Functional forms, with certain criteria and logic. Beauty is a very aesthetic concept,

subjective and cultural.

Another elements that makes good design

INTERACTIONS

People Contents Personalization

DECISSIONSSimplicity – How its look

Clarity – How to use

Efficiency – How it is

ETHICFreedomHonesty

Progress

ART

Evocation

Emotions

Creativity

RESULTS

BUENOS AIRESCity of Design

Creative Industries

Our mission is to position Buenos Aires as acreative city, contributing to the generation of employment and value added production in the City.The objective is to

support these industries in order to generate opportunities for access to international markets open

to diversity of our productions.

AudiovisualDistrict

DesignDistrict

Art District

TechDistrict

Farmaceutical Area

LogisticArea

BUENOS AIRES CITY

Thank you!

Gastón Marando Deputy DirectorGeneral Department of Creative IndustriesGeneral Department of Foreign Trade City of Buenos Aires www.buenosaires.gob.ar/comercioexteriorwww.fidbsas.com www.facebook.com/creativasycomextwww.twitter.com/creativasycomex