PACKING AN ARENALESSONS LEARNED

PACKING AN ARENA

EARLY DECISIONS

PACKING AN ARENA

EARLY DECISIONS

PACKING AN ARENA

EARLY DECISIONS

PACKING AN ARENA

EXECUTION

PACKING AN ARENA

EXECUTION

PACKING AN ARENA

EXECUTION

PACKING AN ARENA

EXECUTION

PACKING AN ARENA

EXECUTION

PACKING AN ARENA

BY THE NUMBERS

Public

Sentinels

Premium Club

Upgraded

Premium

Registrants

12,76192318713060

Assumed Dropoff Rate

30%5%5%25%25%

Total attendees

Attendees

8,933

877

178

98

45

10,130

CHECK YOUR ASSUMPTIONS.

Nathanael Yellis

PACKING AN ARENA

PACKING AN ARENA

FINAL REMINDERS

PACKING AN ARENA

BY THE NUMBERS

PACKING AN ARENA

PACKING AN ARENA

LESSONS LEARNED

▸Make realistic assumptions

▸Stress test and plan for reality

▸Intensify marketing after registration

PACKING AN ARENA

KEY SUCCESS FACTORS

▸Integrated marketing vendor

▸Internal promotion lead

▸Big splash to catch attention

PACKING AN ARENALESSONS LEARNED