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Opportunities NB Webinar Series
UK Market Overview and Opportunities for Agri-food
Exporters
June 28, 2016
Hosting: Suzanne Turmel
Director Export Development
Opportunities NB
Client-focused, proactive, professional and accountable, Opportunities NB is the first point of contact for local and foreign businesses looking to grow, expand or locate. We are focused on performance, high growth opportunities and growing New Brunswick. Opportunities NB is poised to:
• Support business development inside New Brunswick, including business support services for small, medium-sized and large businesses;
• Proactively pursue high growth opportunities through exports and foreign investment; and
• Work with industry partners, economic development stakeholders and public sector partners to identify, build and support a portfolio of significant high growth opportunities both within and outside the province!
We will offer you the ideal operational expansion and labour solution tailored to your needs to grow in
New Brunswick. We will go above and beyond to ensure your success in the province.
New Brunswick is built for business. We look forward to working with you to grow your business.
Our guest today
Emma Finn Trade Commissioner/ Délégué
commercial
UK market overview and opportunities for agri-food exporters
June 28, 2016 Emma Finn Trade Commissioner High Commission of Canada to the United Kingdom
6
Global Affairs Canada
• Represents Canada around the world through:
– embassies, consulates and trade offices
• Structured in three main pillars:
Consular
Services
Political
Economic
Public Affairs
Trade
Commissioner
Service
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We deliver value to your
business We can help your company succeed globally and lower your costs of doing business through four key services:
1. Preparation for international markets
2. Market-potential assessment
3. Qualified contacts
4. Problem solving
Canada’s most comprehensive network of
international trade professionals.
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Why the UK? ‘The UK is one of the world’s most attractive destinations for trade and inward
investment in the global food and drink industry’
– Food and drink is the largest sector in the UK
– 65 million consumers
– Annual value of £198 billion
– Annual new products successfully
introduced in the UK 8,500
• UK household weekly average spend on food
and drink £84 per person
• An industry well known for innovation with strong R&D investment.
9
Canada exports of agri-food to UK 2015
CAD $
HS Code Total 573.9
10 Cereals 135.15
07 Edible Vegetables & Certain Roots & Tubers 111.55
03 Fish, Crustaceans & Aquatic Invertebrates 107.94
16 Edible Preparations Of Meat, Fish, Crustaceans Etc 83.36
19 Prep Cereal, Flour, Starch Or Milk; Bakers Wares 39.69
23 Food Industry Residues & Waste; Prep Animal Feed 19.99
17 Sugars And Sugar Confectionary 16.89
08 Edible Fruit & Nuts; Citrus Fruit Or Melon Peel 10.84
21 Miscellaneous Edible Preparations 9.51
12 Oil Seeds Etc.; Misc Grain, Seed, Fruit, Plant Etc 9.08
20 Prep Vegetables, Fruit, Nuts Or Other Plant Parts 6.96
05 Products Of Animal Origin, Nesoi 5.55
04 Dairy Prods; Birds Eggs; Honey; Ed Animal Pr Nesoi 4.70
15 Animal Or Vegetable Fats, Oils Etc. & Waxes 3.21
22 Beverages, Spirits And Vinegar 3.02
09 Coffee, Tea, Mate & Spices 2.36
11 Milling Products; Malt; Starch; Inulin; Wht Gluten 1.28
18 Cocoa And Cocoa Preparations 1.00
01 Live Animals 0.82
13 Lac; Gums, Resins & Other Vegetable Sap & Extract 0.65
24 Tobacco And Manufactured Tobacco Substitutes 0.16
02 Meat And Edible Meat Offal 0.09
06 Live Trees, Plants, Bulbs Etc.; Cut Flowers Etc. 0.02
14 Vegetable Plaiting Materials & Products Nesoi 0.00
10
The UK Retail Sector
347,500 outlets in the UK dedicated to food and drink
Share of food and drink retail sector held by Tesco, Sainsbury’s, Morrison’s and ASDA= 66%
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Recent growth in lower and higher value markets with Aldi, Lidl and Waitrose taking the market share
Adults intending to grocery shop online in the next 5-10 years = 40%
Market share of online sales = 7%
11
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The UK consumer Likes to Try new Things
Likes to eat On the go
Likes Strong Tastes
Two years Ahead of European
Counterparts
Will pay Premium
For new trends like fair trade,
organic and free from
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1. Health & wellbeing
2. Pleasure/indulgence
3. Convenience
4. Ethical
Key trends in the UK
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World Foods – 75% of shoppers want more choice
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0.1
0.5
1
1.2
1.3
1.4
3.5
5.1
6.9
13.7
0 10 20
Brazil
Turk…
Arg…
Ger…
Spain
US
China
Fra…
UK
Korea
% FMCG sales online
Growth of online shopping
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Route to Market options for Canadian companies
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1. Direct to consumers (e.g. online sales).
2. Retail - major multiples & discounters.
3. Retail - Symbols, Independents and C-stores.
4. Foodservice (Wholesale, Cash and Carry & delivered Wholesale).
Fundamental question:
Where do consumers want to buy your product?
17
Canadian success stories
• Wowbutter
• Kinnikinnick
• Floating Leaf
• Norman Hardie wines
• You??
For more information, contact us at:
Emma Finn High Commission of Canada
[email protected] www.tradecommissioner.gc.ca
Q&A
Opportunities NB Webinar Series
Thank you for attending
Tel: 1.506.453.5471 Toll free: 1.855.746.4662
Email: [email protected]
