Sameena Qureshi

Senior Trade Commissioner &

Counsellor (Commercial)

Embassy of Canada in

The Netherlands

Atlantic Canada EU Market Briefing Webinar:

Doing Business in the Netherlands February 21st, 2017

The Canadian Trade Commissioner Service

The Netherlands: Facts & Figures

Canada and the Netherlands

Comparison

Trade and Investment Relations

The Dutch Market: Challenges and Opportunities

Investment

CETA

Key Sectors: Agri-Food, ICT, Infrastructure, Clean Technology

Resources / Trade Commissioners in the Netherlands

Outline

The Canadian Trade Commissioner Service

The Canadian Trade Commissioner Service (TCS)

Canada’s most comprehensive network of international trade

professionals

Delivering value to businesses

Across Canada and

174 Cities worldwide

4 Key Services to help you succeed and lower your costs globally

Preparation for international markets

Market-potential assessment

Qualified contacts

Problem solving

The Netherlands: Facts & Figures

Canada and the Netherlands

250 times smaller than Canada (0.4%) but 50% of the population

Half as large as NB, but 23x the inhabitants

Canada and the Netherlands

The Netherlands Canada

Area Rank 41,543km² (134th)

9,984,670km² (2nd)

Population Rank 17,100,475 (65th)

35,151,728 (38th)

Density Rank 412/km² (20th)

3.41/km² (228th)

GDP (PPP) per capita

$50,846 (15th)

$46,199 (20th)

Canada’s 12th largest trade partner

Main Merchandise Exports to the Netherlands:

Mineral Products, Metals, Machinery and mechanical appliances, Vegetable Products

Merchandise Exports to the Netherlands in 2016:

$2.8 Billion

Main Merchandise Imports from the Netherlands:

Mineral Products, Machinery and mechanical appliances, Chemicals, Agri-Food

Merchandise Imports from the Netherlands in 2016:

$3.7 Billion

Canada – Netherlands Trade

Main Export to the Netherlands:

Mineral Products, Fish/Seafood

Exports to the Netherlands in 2016:

$330,069,479

Main Import from the Netherlands:

Mineral products

Imports from the Netherlands in 2016:

$231,137,588

Atlantic Canada – Netherlands Trade

Foreign Direct Investment in Canada

Netherlands the 2nd largest foreign investor

in Canada

400 years of trade relations

1 million strong community of Canadians of Dutch heritage

Netherlands Foreign Investment Agency in

Toronto

Canadian Investors in the Netherlands

and many more

The Dutch Market: Challenges & Opportunities

Canada’s 3rd Largest Export Market in Europe

Gateway to Europe (25% of Canadian EU Exports)

Ports of Rotterdam and Amsterdam

Schiphol Airport

Digital Gateway

Largest Cyber and Security Hub in Europe

Ambitious Low-Carbon Targets; Demand for Renewable Energies.

CETA

Market Opportunities

Canada-Netherlands Cyber and

Security Technologies Soft

Landing Platform

Location

Located in the centre of the three largest

economies in Europe: Germany, the UK and

France

Excellent accessibility to the rest of Europe

A high quality infrastructure

International Business Climate

An open culture with an international mindset

Vibrant cosmopolitan community combining

business and creativity

High quality of life and relatively low cost of

living

Top Reasons to Invest

Tax and Costs

A beneficial tax system with competitive 25%

corporate tax rate

A 30% tax ruling for foreign employees

Relatively low costs of doing business

Workforce

Competitive labor and operational expenses

A highly motivated, well-educated and

multilingual labor force

Most Dutch people speak English very well and

many have good knowledge of German and

French

Top Reasons to Invest

The Canada-EU Comprehensive Economic and Trade Agreement (CETA)

19

CETA

Tariff elimination on key fish and seafood exports (live/frozen lobster, scallops, frozen shrimp)

Tariff elimination on key agricultural and agri-food products (maple syrup, blueberries)

Duty-free access for forestry and wood products

Improved access for professional services and to EU procurement opportunities

Text available at : www.international.gc.ca/ceta

Top Benefits for Atlantic Canada

www.international.gc.ca/ceta

3rd largest importer of Canadian agrifood (CDN$400M)

2nd largest exporter of agricultural products globally (CDN$134B)

Wageningen University 1st ranked Agricultural University globally

Hendrix Genetics, DSM, Unilever and Nutreco active in Canada

Extensive food processing sector is largest industry in NL

Canadian seafood, cran/blueberries, maple syrup are sought after (high

quality/food safety); double digit growth in organic food sales

Challenges:

Highly competitive market

Strong established brands

Strongly consolidated market

Agri-Food

Turnover of $49 Billion representing 5% of GDP

Highest Technological Literacy in Europe and Most Connected Country Globally

10+ Tech Clusters in 90 minutes radius

Inventors of Bluetooth and WiFi

Major Canadian Investments

CGI

OpenText

Various High Potential Sub-Sectors

Cyber Security and Fintech

Big Data

Data Hosting and Cloud Computing

ICT

Parallel 52 the Dutch-Canadian Greenbuild Network (400

members) www.parallel52.org

Various Dutch MNEs active in Canada

AKZO Nobel

Philips Lighting

Volker Wessel

High-potential subsectors: Timber, Wood Building Designs and

Engineering Solutions

Infrastructure / Green Building

2013 Dutch Energy Agreement sets out energy ambitions/targets until 2023.

Dutch Government has EUR12 Billion in 2017 as subsidies for renewable energy

projects

Mature and Innovative Markets

Renewables

Oil & Gas

Clean Technologies

Offshore Wind

Gemini Wind Farm

Largest Offshore Wind farm in the North Sea

Main investor is Canadian Company Northland Power

3 new Wind Farms totalling 2,800 MW over next 3 years

Energy - Clean Technology

Have a strong value proposition

Be patient and persistent

Take a long-term view

Visit the market and keep in touch

Be prepared to adapt your export strategy

Consider a regional approach (Benelux)

Doing Business in the Netherlands

http://www.international.gc.ca/CanExport/

www.edc.ca

Resources

http://tradecommissioner.gc.ca/exporters-exportateurs/guide-exporting-guide-exportation.aspx?lang=eng#intro0

TCS Guides for Canadian Companies

http://www.international.gc.ca/gac-amc/campaign-campagne/ceta-aecg/index.aspx?lang=eng

For more information contact us at

Pour plus d’informations contactez-nous à

HAGUE-td@international.gc.ca

Sameena Qureshi Senior Trade Commissioner

@SameenaQ_TCS

Caroline Bolduc Science & Technology

@Cdrobol

Melanie ter Meulen Investment & Digital @terMeulenCanada

Diederik Beutener Agri-Food & Greenbuild

@DiederikBeutene

Judith Baguley Sustainable Technology

@JudithBaguley