Membership Engagement: The Key to Retention

Membership Engagement: The Key to Retention

Membership DevelopmentModerator: Christine Grodecki, Senior Engagement AssociatePanelists: PDG Jeremy Hurst, PDG Yeşim Yöney Date: 25 March 2015

Member Engagement | 2

Welcome to the Webinar:

• Welcome to the fourth webinar in the Membership Matters! webinar series

• 5 part series dedicated to discussing the fundamentals of Rotary club membership

• Each webinar focuses on steps you can take in your club to improve and grow members’ experience with Rotary


Webinar Series:

• Membership: It’s Now or Never– (Now available on demand at Rotary.org/webinars)

• Perception vs. Reality: Club Evaluation & Visioning– (Now available on demand at Rotary.org/webinars)

• Simple Steps to Innovate Your Club– (Now available on demand at Rotary.org/webinars)

• Member Engagement: The Key to Retention– (Will be available in 48 hours at Rotary.org/webinars)

• How to Recruit New Members & Strengthen Your Club - (Coming 6 May 2015)


Meet Our Moderator:

• Christine Grodecki

• Senior Engagement Associate, Regional Leader Support

• Joined RI in 2009


Objectives for Today’s Webinar:

• What do we mean by engagement?

• Differences between engaging new(er) vs. long-term members

• What you need to consider if you’re losing members

• Sharing best practices for member engagement and retention


Our Guest Panelists:

PDG Yeşim YöneyRotary Club of CesmeTurkey, District 2440

PDG Jeremy HurstRotary Club of Grand CaymanCayman Islands, District 7020


POLL


What is “Engagement?”

Engagement can mean many things…



Engagement is Knowing your Members!



Engagement is Reaching Out to Members



Engagement is Putting your Members to Work!


Engaging by Audience

Separate Strategies for Separate Segments


Meet our Panelist:

PDG Yeşim Yöney

Rotary Club of CesmeTurkey, District 2440

Assistant Rotary Coordinator

Rotary Program Alumni


Engaging New Rotarians:

Welcoming New Members



Welcoming New Members

- New member orientation with resources

- New member activities and socialization - Learn their interests, strengths and goals

(what do you want to do in Rotary?)

- Recognizing new members

- New member mentor program


New Member Orientation:

• Rotary policies and procedures

• Opportunities for service

• Rotary history and achievements


New Member Resources:

• Connect For Good (formerly Rotary Basics)

• My Rotary E-learning center– www.Rotary.org/learning-reference

• RI Directory

• Manual of Procedure

• Rotary Club Constitution

http://www.rotary.org/learning-reference


After Orientation:


Mentor’s Responsibilities:

• Introduce the new member(s) to every club member

• Accompany new member to club meetings

• Ensure new member’s involvement in the club

• Inform the new member about special meetings and social events held throughout the year

• Monitor new member’s attendance

• Make sure the new member understands club policies and procedures


Family Involvement:

Invite family members to attend Rotary meetings

and to participate in club projects


Engaging New Rotarians: Get them Involved and Invested

- Let them learn the joy of service work- Help them find a role inside the club

- Club Officer/committee position- Put their skills to work (service project)



Learn What is Working by asking them…


Make Sure They Feel “Heard”


District Level New Member Orientation Camp:

• Provides a fun learning experience• A great opportunity to meet new members

from other clubs

• A great way to gain a broader view of the organization

• Makes members feel part of the whole picture

• Enchances Rotary Pride


Three Turkish Districts Joint New Member Orientation Camp 7-8 March 2015






POLL


Meet our Panelist:

PDG Jeremy Hurst

Rotary Club of Grand CaymanCayman Islands, District 7020

Assistant Rotary Coordinator


Engaging Experienced Rotarians:

My District:84 Clubs • 10 Countries • 16 Islands• 3 languages • 1300 Miles across• 10 to 100+ members

• Small islands to large countries• Wealth to dire

poverty



Challenges: • Traditional societies •Aging clubs • Struggling economies • Integrating young members.• Global issue

Full Member Engagement Essential: • To deliver Great Humanitarian Service• Literally matter of life and death.



Quantifying the challenge:

RI Member Age Demographics: Rotary Central 22/3/15 - sample size 457,692

70 year+:23.3%60 year+:49.9%50 year+:74.4%

Members aged 60+ are our primary “customer base”



• Engaged “Seasoned” Rotarians – Greatest asset - Disengaged - Significant Liability.• Re-engage or lose an irreplaceable knowledge bank/data base.• Need their “buy in” to encourage young members.• Combine new and old.



When I was President that would never

have happened….

Things aren’t what they used

to be…..

I wish someone would ask me how I

can help?

I could really be part of the solution!

RE-ENGAGE RE-INVEST

RETAIN RE-ENERGISE



• Whose Responsibility to re-engage?Club President/Membership Chair/District Governor/Assistant Governor/District Membership Chair/Friend within the club

……everyone – it’s a culture!



My experience:

• Joined at 27 in 1988.

• Youngest President at 33 in 1995/96.• Average age around 60.

• Club having transition challenges.

• Needed strategy for winning over & engaging “Seasoned Members”



My Solution:• Engage members …. one by one.• Key target - older disengaged members.

• Asked each member to do one thing for the club

• Disengaged Past President responded.

• Arranged a fellowship and service trip to Jamaica



Strategies to re-engage:• Ask them to mentor• Let them pick their projects and enjoy them.• Value their knowledge and experience • Involve with the next generations Rotaract/Interact/Earlyact• Ask them what they want • Talk to them & listen


What Have We Learned Today?


POLL


Q & A Session


Questions?


Rotary Resources for Clubs and Districts:

•Strengthening Your Membership (Now Available)

•Strategic Planning Guide

•Rotary Club Central

•Governors, Assistant Governors, and Rotary Coordinators


Q & A Session


WHAT ARE YOU WAITING FOR?

BE A VIBRANT CLUB

Be a Vibrant Club includes: •A club success story from your region•Ideas for your club to try•Resources for your club on My Rotary



Q & A Session


Membership Best Practices Discussion Group:

Search for “Membership Best Practices” on Rotary.org


Thank you!

Register for upcoming webinars and access recordings of past webinars at www.rotary.org/webinars

Government & Nonprofit

Membership Engagement: The Key to Retention