MEMBERSHIPPETS II MARCH 2015

Membership development

Retention

Extension

Classification

New Generation

RIPE RAVI KEY ISSUE

Create an incentive program to increase membership

RIPE RAVI GOALS AND OBJECTIVES FOR 2015/2016

Achieve net gain in membership

Increase net gain in female

Enhance member retention

Improve members sponsors

IDG ADEL GOALS AND OBJECTIVES FOR 2015/2016

Net membership increase of 8%

Merge or twin clubs

Enforce membership selection criteria and attract higher caliber

4 new clubs in new geographical areas

Apply new classification model

Enhance retention by 20%

Encourage new generation

Adopt cost reduction methods

TWO MOST IMPORTANT ELEMENTS OF AN EFFECTIVE ROTARY CLUB

SUSTAIN AND GROW MEMBERSHIP

( Retention , development , extension )

NEW GENERATION

24% of population ages 16 – 29

77% of population age > 40

WE HAVE A POOL OF 26 MILLION PEOPLE

CONSIDERED YOUTH

IDEAS TO ENHANCE MEMBERSHIP (DIRECT)

Identify your pool

How to approach prospective members

Concentrate on community service , friendship and communication

circle ,family involvement , international connections etc..

Educate your members , involve them immediately

Recognize them

Set incentives for younger professionals

Reduce cost of meetings and entry fees

Use Rotary assessment tools quest., surveys , etc…

IDEAS TO ENHANCE MEMBERSHIP (INDIRECT)

Strengthen our Rotary brand

Enhance our Rotary image

Speak to society and impress audience (rotary success stories )

Lead by example

Involve RAC and Interacts

Invite volunteers, friends , associates and partners

Use on line social media tools

Use Rotary assessment tools , surveys etc…

END OF PART ONE

LETS PROMOTE MEMBERSHIP WITH NEW IDEAS ,

EVEN SOME THAT CHALLENGE TRADITION

WE HAVE A GREAT TRADITION IN ROTARY BUTIT IS OUR TRADITION

WE MADE IT , WE OWN IT , IT DOES NOT OWN US SO

IF IT DOES NOT SERVE THE PURPOSE

WE CAN CHANGE IT …….AH WALAHI

We have to look into and consider social change , youth and social

culture , demographic shifts , new social trends ,look around our close social circle , our friends , families even children ….

Statistics show that 70% of rotary members are >50 and 50% of the

world population is > 30

Monitor the huge technological era with its rapid pace across the

globe

TO ENGAUGE THE ABOVE FOR THE PERPETUITY OF ROTARY

RE-CALIBRATE , RE- ENGINEER ,RE-POSITION

HOWEVER

METAMORPHOSIS does not mean COMPROMISE

Values , priorities , and commitment of Rotary should never change .

Our organization DNA should always remain robust , consistent and

crystal clear

ROTARY IS CONSIDERING THIS AND STARTING TO MOVE

2011 – 2014 Pilot programs

Associate membership pilot

Corporate membership pilot

Innovation and flexible rotary club pilot

Satellite club pilot

2015 – 2017 INNOVATIVE AND FLEXIBLE ROTARY CLUBS

LETS START AN OPEN ENDED

DISCUSSION

ON DISTRICT LEVEL

Are we an appealing organization ?

What is our image as an organization in society ?

Why would high caliber professionals like to join ?

Did we ever think of engaging our selves in a real ,transparent

process of self assessment ? What do you think the result would be ?

OPEN ENDED DISCUSSION ..cont’d

ON CLUB LEVEL

Are we an appealing club ?

Does our classification reflect our community needs ?

Are we appealing to new generation and youth ?

Are we known to our community ?

Are we promoting our club on social media ?

Are we innovative and flexible ? Are we ready ?

Have we ever seriously evaluated our club from a visitor /guest perspective ?

OPEN ENDED DISCUSSION … cont’d

ON MEMBERS LEVEL

Why did I join rotary ?

Why am I still / will continue in rotary ?

Why did my fellow rotairians leave along the years ?

Why is it difficult to find members ? Organization /club ?

Why would high caliber professionals join ? Organization /club ?

Which / where is the pool /domain that I should look into for new

members ?

MEMBERSHIP PETS II MARCH 2015

THANK YOU