Embed Size (px)
Citation preview
Jambo Karibu!
Henry Tenenbaum
What IS Media?
What IS Media?
THE ANSWER IS SIMPLE!
What IS Media?
Making Media Matter
Identify desired
outcome
Goals
Compare media strengths/weaknesse
s
Assess YOUR media and influence
capacity
Choose medium (video, audio,
internet, social,
Word of mouth
Craft message for medium
Produce Content
Influence opinion makers
Craft message for mediu
Making Media Matter
Identify desired
outcome
Goals
Making Media Matter
Identify desired
outcome
Goals
Compare media strengths/weaknesse
s
Assess YOUR media and influence
capacity
Choose medium (video, audio,
internet, social,
Word of mouth
Craft message for medium
Produce Content
Influence opinion makers
Making Media Matter
Identify desired
outcome
Goals
Compare media strengths/weaknesse
s
Assess YOUR media and influence
capacity
Choose medium (video, audio,
internet, social,
Word of mouth
Craft message for medium
Produce Content
Influence opinion makers
OUTCOMES
•1
•2
•3
•4
•5
Making Media Matter
Identify desired
outcome
Goals
Compare media strengths/weaknesse
s
Assess YOUR media and influence
capacity
Choose medium (video, audio,
internet, social,
Word of mouth
Craft message for medium
Produce Content
Influence opinion makers
STRENGTHWEAKNESSRADIOTVNEWSPAPERSOCIAL MEDIATEACHING/CLASSROOM“WORD OF MOUTH”
STRENGTHWEAKNESSRADIOTVNEWSPAPERSOCIAL MEDIATEACHING/CLASSROOM“WORD OF MOUTH”
What is the most EFFECTIVE Medium?
What the most EFFECTIVE Media?
What do peoplelike to talk about the most?
What do peoplelike to talk about the most?
Making Media Matter
Identify desired
outcome
Goals
Compare media strengths/weaknesse
s
Assess YOUR media and influence
capacity
Choose medium (video, audio,
internet, social,
Word of mouth
Craft message for medium
Produce Content
Influence opinion makers
STRENGTHWEAKNESSRADIOTVNEWSPAPERSOCIAL MEDIATEACHING/CLASSROOM“WORD OF MOUTH”
STRENGTHWEAKNESSRADIOTVNEWSPAPERSOCIAL MEDIATEACHING/CLASSROOM“WORD OF MOUTH”
STRENGTH WEAKNESS
RADIO
TV
NEWSPAPER
SOCIAL MEDIA
“WORD OF MOUTH”
Making Media Matter
Identify desired
outcome
Goals
Compare media strengths/weaknesse
s
Assess YOUR media and influence
capacity
Choose medium (video, audio,
internet, social,
Word of mouth
Craft message for medium
Produce Content
Influence opinion makers
Making Media Matter
Identify desired
outcome
Goals
Compare media strengths/weaknesse
s
Assess YOUR media and influence
capacity
Choose medium (video, audio,
internet, social,
Word of mouth
Craft message for medium
Produce Content
Influence opinion makers
OUR MEDIA CAPACITY
RADIO
TV
NEWSPAPER
SOCIAL MEDIA
TEACHING/CL
ASSROOM
“WORD OF
MOUTH”
Making Media Matter
Identify desired
outcome
Goals
Compare media strengths/weaknesse
s
Assess YOUR media and influence
capacity
Choose medium (video, audio,
internet, social,
Word of mouth
Craft message for medium
Produce Content
Influence opinion makers
Making Media Matter
Identify desired
outcome
Goals
Compare media strengths/weaknesse
s
Assess YOUR media and influence
capacity
Choose medium (video, audio,
internet, social,
Word of mouth
Craft message for medium
Produce Content
Influence opinion makers
Making Media Matter
Identify desired
outcome
Goals
Compare media strengths/weaknesse
s
Assess YOUR media and influence
capacity
Choose medium (video, audio,
internet, social,
Word of mouth
Craft message for medium
Produce Content
Influence opinion makers
