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Making the most of corporate support
Pitching your organisation to business
Connecting Gloucestershire | 8 October 2014Pippin Consultancy Ltd | www.hellopippin.co.uk
Pippin Consultancy
• Written communications consultancy• 15 years’ copywriting experience and a
background in marketing• Focused on working with charities and
organisations that put ethics and sustainability at the heart of what they do
Connecting Gloucestershire | 8 October 2014Pippin Consultancy Ltd | www.hellopippin.co.uk
How to
• Focus on the value of your work• Paint a picture of your work in action• Be clear about what you can offer
Connecting Gloucestershire | 8 October 2014Pippin Consultancy Ltd | www.hellopippin.co.uk
Focus on the value of your work
• Think about the difference your work makes
Connecting Gloucestershire | 8 October 2014Pippin Consultancy Ltd | www.hellopippin.co.uk
Paint a picture of your work in action
• Tell a story
Connecting Gloucestershire | 8 October 2014Pippin Consultancy Ltd | www.hellopippin.co.uk
Be clear about what you can offer
• Give something in return
Connecting Gloucestershire | 8 October 2014Pippin Consultancy Ltd | www.hellopippin.co.uk
Questions?
Connecting Gloucestershire | 8 October 2014Pippin Consultancy Ltd | www.hellopippin.co.uk
© Ecclesiastical Insurance Office plc 2013
Making the most of corporate support
Liz Hunkin
Corporate Responsibility and Corporate Communications Executive, Ecclesiastical Insurance
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Introduction
Who are Ecclesiastical Insurance?
We’re a unique commercial organisation owned by a charity.
We were established in 1887 to protect the Anglican Church and we’re still committed to doing this today.
Over the years we’ve grown to provide tailored insurance for organisations and people who care – such as charities and heritage property owners.
More than 1,100 employees worldwide
Offices in Gloucester, Manchester, London and Birmingham, Ireland.
An international Group with operations in Australia and
Canada.
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What we will cover
Sense of fit and alignment to brand
Risks and challenges
What a successful partnership looks like
Tools to help
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Sense of fit and alignment to brand
Ecclesiastical Insurance
Who you are seen to do business with.
Sponsorship of stonemasonry course – protecting and repairing
the heritage we insure.
English Heritage – share expertise, protecting heritage.
Schools – improving employability
Supports education niche.
Ethics.
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Risks
What can go wrong?
Potential issue Example
Ethics What if the business you are in partnership with invests in an industry or engages in practices unacceptable to your organisation?
Negative associations/PR blunders Think about instances where footballers conduct meant loss of sponsorship deals, where association between brands could attract negative comments - Olympics and McDonalds, political associations.
Legality Contracts – do you have a proper written agreement on what is to be delivered?
Managing the relationship Regular touch points – keeping on top of activities and changesThanking your supportersReward and recognition
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Challenges
• Changing times• Economy• Politics• Legislation• Health and safety checks, liability• Restricted budgets • Mergers and acquisitions• Limited resources• Competing for service contracts• Variety and differentiating yourself and activities offered• Keeping abreast of trends and new technology• Managing the relationship, resources
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What a successful partnership looks like
Key elements of success
Clear objective – a purpose to working together, fundraising, carry out joint research, acquire new business.
Alignment between brands – complementary products and services, values, ethics
Agree brand guidelines.
Targets – specific, measurable, achievable, realistic, timely• To raise £30,000• To produce a report following a piece of research that can get some media coverage with• To sell a jointly branded product• Share expertise• Social media campaign to build awareness
Resource – how many projects and what will be required to run them, how the partnership will be managed and by whom.
Legal – proper contract, when does partnership begin and end, data protection if you are sharing information about customers.