Embed Size (px)
Citation preview
Ignite, Engage, Connect: An Intro to Crowdfunding
Presented by Miriam BrosseauDirector of Engagement, See3 Communications
Moving from Hub & Spokes
to Network Design
Presentation today from
Miriam BrosseauDirector of Engagement, See3
CommunicationsProgram Director, ELI Talks
Why did you give?
Crowdfunding: the practice of funding a project or venture by many small amounts of money
from a large number of people, typically via the internet.
Crowdfunding by the Numbers
Most Projects...Fail.Kickstarter’s success rate across the platform is about 37%.
9/10 IndieGoGo projects fail.
The biggest mistake? Assuming the platform will do the work for you.
Is your project ripe for crowdfunding?
➔ Tangible➔ Time-Bound➔ True
PLAN Your Campaign
http://tech.co/top-8-ways-ensure-crowdfunding-campaign-hit-2014-10a
What is the story you’re telling?Who is in your network of supporters? How and where will you engage them?Who is in charge of what aspects of the campaign?What are the rewards/perks you’ll offer?
“If you don’t know who is funding you on day one, don’t launch.”
- Slava Rubin, CEO of IndieGoGo
Build the Network Before You Need Ithttp://www.ipdigit.eu/2014/05/crowdfunding-giving-rewards-or-sharing-profits/
Choosing Your Platform
● Do you keep what you raise?● Easy to use? Customer support?● Unique tools? (i.e. ticket sales for event
integration)● Customization?● Restrictions?
From Grantspace.org
● Hosts only Jewish projects
● Dedicated campaign “point person”
● 70% campaign success rate
● Runs only 24-hour campaigns ● ID 3 “matchers” for every campaign
● 100% success rate
How Much to Raise?Set a campaign budget, including:- Marketing and administrative
expenses- Rewards fulfillment- Platform fees- Add 10% contingency
The lower the goal you set, the more likely you are to hit it. Start small and have a “stretch” goal!
Goals are More than Money
6 Crowdfunding Mistakes...
1. Nobody knows who you are.2. No one can tell what you’re talking about.3. Nothing sets you apart from the competition.4. You fail to ignite, engage, or connect.5. You don’t maintain contact with supporters.6. You’re greedy/clueless about goals.
- adapted from Mashable- http://mashable.com/2012/05/25/crowdfunding-mistakes/
Set Yourself Up for Success● Research other crowdfunding
campaigns, invest in a few● Start early, start with “why”● Focus on what’s in it for the
supporters- & say thank you● Break “surface tension” -
have 30% of your funding raised BEFORE you even launch
