Get To Know Crowdfunding Josh Hoole

The Digital Development Company | @digitaldevco | digitaldevelopmentcompany.co.uk

1. What is Crowdfunding anyway? 2. The Building Blocks of a

Crowdfunding Campaign 3. The broad skill set you'll need 4. Common pitfalls to avoid 5. Next Steps and Q & A

What we’ll cover

Crowdfunding Anyway?

What is

What is Crowdfunding Anyway?

A way of raising finance for a specific project by asking a

large number of people each for a small amount of money……usually through an online,

time-limited campaign

What is Crowdfunding Anyway?

Crowdfunding uses social media, alongside traditional networks of friends, family and

acquaintances, to raise money.

£3bn38

8%

in 2013 in 2014

£15bnp.a.

by 2019

3 Types of Crowdfunding

Donation/Reward

People invest simply

because they believe in the

cause

Debt

Investors receive their money back with interest, peer to peer

lending

Equity

People invest in an

opportunity in exchange for equity. Also Community

Shares

3 Types of Crowdfunding

Donation/Reward

People invest simply

because they believe in the

cause

Donation/Reward

Donors have a social or personal

motivation for putting their

money in

Donation/Reward

Rewards given like free tickets, name in brochure, first harvest, sourced gifts (like coffees/

cakes!)

Crowdfunding Platforms

UK’s largest platform

Running since mid-2014

Running since April 2015

Growing fast

Comparison site with over 40

more crowdfunding

sites sourced by Nesta

Crowdfunding Platforms

Duration: 30, 40, 90 days

Pledge Fee: 6%

Card Charge: Depends

All or nothing & Keep what you raise

Duration: 30 days

Pledge Fee: 5%

Card Charge: 1.3% or 16p per

pledge

Keep what you raise

Who’s doing it?

Building Blocks of a Crowdfunding Campaign

10The

1. Have a Great Idea

2. Budget (& include the final fees)

Big Idea 1

Crowdfunder

JustGiving

Bespoke

0 15 30 45 60

• What problem are you aiming to solve? • Why do you care? • 5WH (Who, what, where, when, how…how much) • Set realistic targets • Make a short video (3 mins max) to 'pitch' your project • A compelling visual story • Tell the difference funds will make

3. Write Your Pitch & Make a video

4. Choose the right platform for the project

5. Design your Rewards

• Be creative• Involve outcomes from the project • e.g. first apple from the orchard, concert tickets,

thanks from the Mayor, free coffee, etc • Provide rewards that people want to pledge on • Special events or ‘money can’t buy’ experiences

• Include P&P costs in your budgeting

6. Build a Great Team• No Man is an Island • Source experts • Spread the load • Increase the reach • Come together and get creative

7. Go Live

• Email your mailing list • Hit up your social networks • Early-bird and exclusive

rewards • Remind people of the great 

rewards they get

8. Plug, Plug, Plug

• Maintain the momentum • Be proactive • Keep spreading the word

on- and offline • Set up & share a project

#hashtag • Update people on

progress

9. Introduce Something New

• Near the end of the project introduce new information and rewards

• Get the project back on people’s radars • Add updates

10. Celebrate Success & Deliver

• Thank donors • Crack on with the project

• Learn from what you did wrong

• Do it again with a new Project Idea!

Crowdfunding Skill Set

The

Crowdfunding Skill Set

1. Video 2. Social Media 3. Marketing 4. Supporter

Base

5. Active Email List

6. Creativity 7. Passion 8. Budget

9. Online Payments

10.Time

The Common Pitfalls

Avoid

Common Pitfalls

1. Being verbose 2. Keeping quiet 3. Unrealistic target 4. No video5. Rubbish rewards 6. Poor planning7. No time

Final Advice from Dylan

Any Questions?