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Incubated by Kent

Incubated by Kent

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Discover a programme that brings together students, entrepreneurs & community groups to develop creative solutions to local challenges. We help train students to co-design solutions from uncovering local needs with the community to working with them to develop projects that can be taken forward. We evaluate the insights and impact of the needs & solutions to help public services better understand how to support communities to help each other & use technology.

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Page 1: Incubated by Kent

Incubated by Kent

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Support Programme

Help bring to life theapplications of “Internet ofEverything” (Cisco)

Present solution to KentPublic Services ICT Board(Kent Connects)

Choose support from thefollowing two slides

Meet up with TBY WorkingGroup monthly to showcaseand peer review progress

To help people take forward the solutions developed, we will develop a supportprogramme where participants can choose what specialist support they require,complemented by collaborative activities with other participants & sponsors.

* http://internetofeverything.cisco.com/en-gb

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Web & product development: Get a starterwebsite for your solution and analysis &recommendations.

Interaction design: Design of a user interface andevaluation of how well people could use yourprototype

Digital making: Help advise how to make the bestuse of 3D printing and other forms of digitalmaking within the makerspace

Startup development: Help participantsunderstand where they could go next & next leveleffort required to take their idea to market.

The following options over the next two slides will be provided by universities andother organisations. The support provided by universities will be in the form of threemonth student projects, while that of other organisations will be three days support.

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Communications: Development of acommunications & marketing output topromote your solution

Research: User & market research to understandand target potential customers

Business: Help in developing a business model &plan to pitch to investors and make the solutionsustainable

Service design: Help in designing the end to endservice for the solution

Coaching: Coaching to help you take yoursolution forward

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Stakeholder Engagement

Come and present your solution to the Kent Connects Boards:

• Strategic Projects Board (22 January)

• Public Services ICT Board (27 January

The Public Services ICT Board brings together directors to discuss & develop strategies which help public services make the best use of technology.

The Strategic Projects Board brings together heads of service to discuss & develop projects which build collaboration across public services.

We would love for you to present at these boards. Do RSVP by 5th January.

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Web Development

Kent IT Consulting will provide aservice designed to get you up andrunning quickly and inexpensivelywith a basic website.

They will give you full training so thatyou can become self sufficient incontinuing to build and maintainingthe site.

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1. Designing the site map

During this consultation we help you to choose a template, and to design thelayout of your site.

The output of this consultation is what we call a “wire frame”, which is apaper and pen representation of what your website will look like.

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2. Implementing the initial website

The team will spend 5 hours implementing the wire-frame that is createdduring the phase of designing the site map.

For a small site, this is plenty of time to implement the entire wireframe, forlarger more complicated sites we aim to have at least the basic structure ofthe site completed, such that it is just a question of adding content to the siteafterwards.

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3. Feedback on the initial website

The team will meet with you to take you through your new site, and to demonstrate how the wireframe has been brought into reality.

Now that you can see the site taking shape, it is easy to visualise small changes that can be made to the initial design to enhance the way the site looks; during this consultation we will help you to specify these changes.

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4. Developing the final website

The team will spend five hours implementing the changes specified in the feedback on the initial website, and making any final adjustments (such as Search Engine Optimisations).

For larger sites this time can also be used to add additional content that was left over from designing the site map.

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5. Handing over and training for the website

During this final consultation we will handover the website to you, helping you to set up your domain name, and to make the site “live”. We will then provide training on how to maintain and administer your new site, showing you how to update your content, and to add new pages.

(Please note that all consultations will be held at either the Canterbury or Medway campus of University of Kent, with free parking.)

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Product Development

• The technology industry has evolved to the point where the majority of business problems now have a number of technology solutions. This means that the need to commission bespoke software solutions is much smaller than it has been, allowing businesses to select off the shelf technologies, and enjoy the cost savings of using a shared solution.

• The problem with this evolution is that in order to develop IT solutions that have broad applicability to business users, the problems that these technologies seek to solve have necessarily been abstracted and generalised, meaning that it can be difficult for businesses to see how their individual needs map to them.

• Kent IT Consulting will help you achieve clarity about what your IT needs are, identify pre existing IT solutions that could be applied to meet these needs and provide analysis that will allow you to assess which of these technology solutions best meets your individual needs.

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1. Achieving a shared understanding

During this first consultation you will meet the team of consultants who will be working on your study, including the project manager who will be your liaison with the team.

The aim of this consultation is for yourself and the team to create a shared understanding of your business and the specific problem (or problems) that you are aiming to solve. This is done in a very interactive workshop style, where we employ techniques to help you to think deeply about not only the problems that you are facing but also about what the solutions might look like.

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2. Preparing a requirement specification

The focus of this first work package is for the team to document the insight generated in the first consultation into a requirement specification.

This specification aims to state clearly and simply what a solution to your business problem must deliver.

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3. Requirements confirmation and prioritisation

As the analysis that the team will conduct will be exclusively based on the requirement specification, it is essential that we confirm with you that we have accurately captured these requirements.

Once we have confirmed that we understand the requirements, it is also highly desirable to prioritise the requirements; in most cases it is difficult to find a solution that meets all of your requirements, and so therefore having an idea of which requirements are essential, and which are desirable will help us to focus our analysis.

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4. Solution analysis

Now that the team have a clear idea of your prioritised requirements, they can investigate technology solutions that may be able to meet these requirements.

The team will initially do a high level scan of available technology solutions to identify which are most likely to best meet your requirements, selecting between 2 and 4 of these to conduct an in depth analysis upon. For these selected technologies, the team will investigate the extent to which each technology can meet each of your requirements, resulting in a comparison matrix that compares the solutions to one another.

The final step is for the team to compile a report which includes the comparison matrix, additional information for each of the assessed technologies (an overview of what the technology is, its relative advantages and disadvantages and indicative costs), and our overall conclusions.

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5. Delivery and walk through of the report

Having completed the report, the team will walk you through the analysis that was done, and the conclusions that we have reached, as well as being available to answer any questions that you might have, and helping you to think about what your next step(s) might be as a result of this analysis.

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Interaction Design

When you’re developing an idea, a product or a service, you need to design ita way that people will use it intuitively to meet their needs.

One of the reasons the iPhone revolutionised phones is how it understoodthe barrier that physical buttons were creating when texting and designed anexperience based on our natural gestures. The same with Kinect whichremoved any need to touch the technology at all. Interaction design makesthe experiences you have using technology more natural.

Upon receiving the brief of your solution, Canterbury Christ Church Universitywill design user interfaces and implement prototypes of these, use theirknowledge of usability laws, guidelines and heuristics to produce andevaluate these interfaces.

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Interaction design is at theheart of different methods –from information architectureto visual design – looking atdesigning products or servicesthat people want to use do thethings you want them to do.

It’s modelling the behavioursthat you use everyday andtranslating them into the designof services so that there is aslittle friction as possible in thetransition between your offlineand online behaviour.

You’re setting a stage for peopleto perform…but you can nevertell them what to do.

Image by www.designingforinteraction.com

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Human-Computer Interaction

Upon receiving the brief of yoursolution, Canterbury Christ ChurchUniversity will evaluate howeffectively people use yourprototypes, design effectiveexperiments, marshal data andeffectively utilise descriptive andinferential statistics to supportusability arguments made aboutsystems and comment on thelimitations on this approach.

This method focuses on evaluatinghow well the solution you’vedesigned can be and is being usedby people to serve their needs.

Image by https://uxpa.org/

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Digital Making & 3D Printing

The Shed Makerspace will workwith you to advise how to make thebest use of 3D printing and otherforms of digital making.

The makerspace will then help 3Dprint or digitally make elements ofyour solution that can be madewith the materials andinfrastructure of the makerspace

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Startup Development

As more and more of us areconnected to each other by theinternet, there are manyopportunities for how we can cometogether in public spaces –from discovering new places byfoot to crowdsourcing perceptionsto visualise how safe it is in an area.

Cisco will help you understandwhere you could go next and thenext level effort required to takeyour solution to market, as well asshow you round Cisco Create on 20January to see how the internet ofthings can be used.

Image by www.digitalavmagazine.com

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Communications & Marketing

Did you know that three-quartersof our time is spent communicatingwith someone? Everyday weengage with media andcommunications − texting,Facebook, chatting, the Internet,games, TV, newspapers, magazines,radio, photography and film.

When you’re developing an idea, aproduct or a service, you need tocommunicate effectively whypeople should find out more aboutit, let alone how to use it.

Image by http://techxb.com

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Upon receiving the brief of your solution, Canterbury Christ Church Universitywill produce a communications and marketing output for you to promoteyour solution.

They will create media such as advertising and public relations campaigns,blogs, reviews or websites; analysing − looking closely at, for instance, ads,texting or films; carrying out research projects; applying methods such asquestionnaire surveys, content analysis, focus groups and interviews;matching media to specific audiences as well as completing research projects.

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User & Market Research

We’ve been using a variety ofresearch methods to help peopleuncover needs and design solutionsto them. From using ethnographyto simulating services. You can seemore here.

We want to offer this support tohelp you take forward what you’vedeveloped, applying. user andmarket research to understand andtarget your target audience/s.

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1. Reviewing the purpose and impact of your solution

Purpose

• Identify what issues to focus on

• Define the cause of the problem

• Frame the issue

Issues

• Interview people to find out the issue

• Observe the interactions in your neighbourhood

Impact

• Identify the systemic problem affecting the issue

• Identify the network effects of your solution

• Make sense of the insights

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2. Building relationships with users and partners

Customer Insight

• Identify the people you want to work with

• Put yourself in the shoes of your target audiences

• Create personas to understand your target audiences

Customer Relationships

• Work out the motivations of the people you interact with

• Make sense of the neighbourhood you’re working in

• Reach out to your audiences

Team Development

• Build your team

• Develop your team

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Service Design & Development

We’ve been using a variety ofdesign methods to help peopleuncover needs and design solutionsto them. Fromusing ethnography to simulatingservices. You can see more here.

We want to offer this support tohelp you take forward what you’vedeveloped, helping design the endto end service for your solution.

We will also provide help indeveloping a business model andplan to pitch to investors.

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1. Designing the service and the business model

Principles

• Develop a theory of change to define your impact

• How to develop design principles

Business Model

• Plan the phases of developing your ideas

• Develop the business model

Solution

• Rethink how you can use the resources around you

• Develop a prototype on how it works

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Coaching

Coaching is a style in which coachesask questions and offeropportunities that will challengethe coachee to find answers fromwithin him/herself. This facilitatesthe learner to discover answers andnew ways of being based on theirvalues, preferences and uniqueperspectives.

We will provide you with a coachwho will help ask the rightquestions so you can plan how youtake forward your solution.

Image by www.myfreshsteps.co.uk

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What next?

• Select as many of the support modules as you like and notify us in writing.

• Contact us if you have any queries about any of the modules.

• We will then coordinate the support between yourselves and the partners delivering the support you choose.

• The Communications & Marketing, Interaction Design and Human-Computer Interaction will start in January. The other modules can start anytime between January and April.

• Contact [email protected]