iGIP: Goal Product & Partner planning: Tier 2

Overview MC Planning for Tier 2

Goal Product and Partner

Planning

Backwards planning &

strategy planning

Implementation Planning

MC Planning for Tier 2

Let’s see how we plan our goals for iGIP,

our product/market strategy

& the suppliers we need to deliver this in tier 2!

Objectives

I know my MC goal for iGIP

I know the break down in products

& my partners

I know where the growth will come from (which LCs)

Goal Planning

Steps to determine overall MC goal

Understand the past

performance

Define with your MC the focus program

Define a first

ambition for iGIP

Define focus LCs for iGIP

(who will jump?)

Define LCs goals & validate national

goal

Cross check with LC and MC goals in

other programs

Focus LCs & LC Goals

Define which out of all your LCs will have iGIP as a focus program and have the capacity to jump in iGIP

Understand their realisations in the past term and determine an (initial) goals per LC

Check if the LC goals are able to add up to the national ambition

Ensure to align the goals with your LCs when they are final

Cross check with LC and MC goals in other programs

In the end, every LC needs to be focused on one program, in which it will have the highest jump

Together as an MC you will need to be aligned on the goals for all programs and the LC goals across programs

This way you will make sure that the LCs you have, will actually focus on and have the capacity to grow in your program

Do this based on the OD model of your entity!

This result should look like this:

Cross check with LC and MC goals in other programs

This result should look like this:

Cross check with LC and MC goals in other programs

GIP Focused LCs GCDP

Focused LCs

Tier 2 entities are recommended to have 1 focus

program!

LCs also have one focus program and are generally

not recommend to run all four programs

Also, we recommend to have the mature LCs focused on iGIP since they have more capac-

ity to grow the program

NOTE

Wait!

We are not there yet!

NOT SO

FAST

Now we need to plan

In which products & with which partners we will

deliver the goals!

We planned the initial overall goals…

Product & Supply Planning

Analyse customer feedback of EPs realized (NPS or your own feedback system)

Analyze Your External Market

Analyze Internal AIESEC Market

Analyze Customer Feedback (NPS)

Analyze to understand

You can add to your analysis data about the external market, like trends and market behaviors in your region - it gives you good

insights. But it’s very important go deeper on your entity previous realization. It gives you accuracy and precision.

Analyse past 3 years' data about your realized TNsYour market: which types of companies, their needs for talent, your competitors, etc

Focus on Teaching and Marketing.What are the biggest entities and growing entities in Marketing and Teaching EP Re? Which can you match with based on geography and visa requirements and financial capacity?

What profile do these EPs have?

Entity PartnersSub-products

Define

How to define your focus

Reflect

Compare

Define your key country partners for each sub-product based on your realization analysis (Top 3 sub-products and top 10 countries you want most EPs from, growth rate, global EP supply trend, entities with high growth rates, matching timeline etc.)

Take all your analysis and compare external and internal data. How is the TNs market demand? How are the students in the network? Take a look at what internal and external have in common. Based on these analysis, define your focus sub-products.

Use the Market Place to see the goals of all entities in sub-

products!

NOTE 1

Analyze

Supply & Demand management in GIP is very important!

Make sure you don’t attract students you cannot match!

This means you need to balance what your market

needs, to what we actually can supply.

NOTE 2

Marketing!

Top Products in GIP

Teaching Teaching!

Tier 2 entities can best start running ONE or TWO

sub-products; Teaching or Marketing. If you have a specific market you can focus

on IT.

LCs should also run only one sub-product in their LCs.

Amount of SPs

Tier 2 runs iGIP having 30-250 realizations, so it’s quite a diverse tier!

Overall, you need to start setting up focused and strong partnerships with a fewer partners, about 3-5

Plan in a meeting with them to plan the partnership in detail. More info in

the partnership section.

Make sure to have a responsible MC/NST to manage the partner-ship.

Then you need to promote and attract EPs for these entities, and be in constant communication to co-deliver these ex-

periences.

Amount of partners

How?

Check Market place for top entities in Marketing and Teaching

Check AFT for top entities with current forms in Marketing and Teaching

Pick 3-5 entities you are going to partner with

Having meetings to finalize details of the partnerships

Raise TNs for the partnership

Have HR responsibles and be in constant communication with them.

Partners

You know how much your Re goal is in every sub product!

You know which TNs your need to raise

You know with with partners you want to set up GIP partnerships to deliver this

You know which LCs will focus on which product

The Result!

Product & Market

Goals

iGIP: Goal Product & Partner planning: Tier 2