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oGIP: Goal Product & Partner planning: Tier 2
Overview MC Planning for Tier 2
Goal Product and Partner
Planning
Backwards planning &
strategy planning
Implementation Planning
MC Planning for Tier 2
Let’s see how we plan our goals for oGIP,
our product/market strategy
& the suppliers we need to deliver this in tier 2!
Objectives
I know my MC goal for oGIP
I know the break down in products
& my partners
I know where the growth will come from (which LCs)
Goal Planning
Steps to determine overall MC goal
Understand the past
performance
Define with your MC the focus program
Define a first
ambition for oGIP
Define focus LCs for oGIP (who will jump?)
Define LCs goals & validate national
goal
Cross check with LC and MC goals in
other programs
Focus LCs & LC Goals
Define which out of all your LCs will have oGIP as a focus program and have the capacity to jump in oGIP
Understand their realisations in the past term and determine an (initial) goals per LC
Check if the LC goals are able to add up to the national ambition
Ensure to align the goals with your LCs when they are final
Cross check with LC and MC goals in other programs
In the end, every LC needs to be focused on one program, in which it will have the highest jump
Together as an MC you will need to be aligned on the goals for all programs and the LC goals across programs
This way you will make sure that the LCs you have, will actually focus on and have the capacity to grow in your program
Do this based on the OD model of your entity!
This result should look like this:
Cross check with LC and MC goals in other programs
This result should look like this:
Cross check with LC and MC goals in other programs
GIP Focused LCs GCDP
Focused LCs
Tier 2 entities are recommended to have 1 focus
program!
LCs also have one focus program and are generally
not recommend to run all four programs
Also, we recommend to have the mature LCs focused on (o)GIP since they have more ca-
pacity to grow the program
NOTE
Wait!
We are not there yet!
NOT SO
FAST
Now we need to plan
In which products & with which partners we will
deliver the goals!
We planned the initial overall goals…
Product & Supply Planning
Analyse past 3 years' data about your EP realized profile supplyEP Supply : Students and graduate market, backgrounds, age, grade, major, languages, work experience, etc
Analyse your previous year’s global GIP realizations according to sub products and countriesAnalyse Global previous GIP realizations
Analyse customer feedback of EPs realized (NPS or your own feedback system)
Analyze Your External Market
Analyze Internal AIESEC Market
Analyze Customer Feedback (NPS)
Analyze to understand
You can add to your analysis data about the external market, like trends and market behaviors in your region - it gives you good
insights. But it’s very important go deeper on your entity previous realization. It gives you accuracy and precision.
Entity PartnersSub-products
Define
Define your key country partners for each sub-product based on your realization analysis (Top 3 sub-products and top 10 countries you send the most EPs to, growth rate, global TN supply trend, entities with high growth rates, matching timeline etc.)
Take all your analysis and compare external and internal data. Who are the students you can provide for TNs? Do entities plan to raise these TNs? Take a look at what internal and external have in common. Based on these analysis, define your focus sub-products.
How to define your focus
Reflect
Compare
Use the Market Place to see the goals of all entities in sub-
products!
NOTE 1
Analyze
Supply & Demand management in GIP is very important!
Make sure you don’t attract students you cannot match!
This means you need to balance what your market
needs, to what we actually can supply.
NOTE 2
Marketing!
Top Products in GIP
Teaching Teaching!
Tier 2 entities can best start running ONE or TWO
sub-products; Teaching or Marketing. If you have a specific market you can focus
on IT.
LCs should also run only one sub-product in their LCs.
Amount of SPs
Tier 2 runs oGIP having 30-150 realizations, so it’s quite a diverse tier!
Overall, you need to start setting up focused and strong partnerships with a fewer partners, about 3-5
Plan in a meeting with them to plan the partnership in detail. More info in
the partnership section.
Make sure to have a responsible MC/NST to manage the partner-ship.
Then you need to promote and attract EPs for these entities, and be in constant communication to co-deliver these ex-
periences.
Amount of partners
How?
Check Market place for top entities in Marketing and Teaching
Check AFT for top entities with current forms in Marketing and Teaching
Pick 3-5 entities you are going to partner with
Having meetings to finalize details of the partnerships
Attract EPs to send to these entities.
Have HR responsibles and be in constant communication with them.
Partners
You know how much your Re goal is in every sub product!
You know which students you need to attract for this product
You know with with partners you want to set up GIP partnerships to deliver this
You know which LCs will focus on which product
The Result!
Product & Market
Goals
oGIP: Goal Product & Partner planning: Tier 2