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PheedA place to express yourself
Mobile application
CREATE & SHARE
Music
Videos
Photography
Text
Voice Notes
BA
CK
GR
OU
ND
Launched in November 2012 for the iPhone
Created by O.D. Kobo because Instagram was
too simple
• Combines elements of Twitter, SoundCloud,
Tumblr, & Instagram
Created for celebrities to share exclusive
content at a cost to subscribers, not leveraged
Influencer teens Tweeted about it, which
instantly jumped its followers in February 2013
US
ERS
1 million users as of August 2013
Popular among:
• Artists
• Photographers
• Filmmakers
• Musicians
High school teens fueled growth
CU
LTU
RE
“Bad Boy of Social Media”
Indie
Artsy
Alternative
What others are saying
“It’s not your
grandma’s social
network,”
– ABC News
“The next generation
of social media,”
– Huffington
Post
“The next social craze” – Mashable
HOW TO USE PHEED
SET
UP
PR
OFILE
Create unique log in or use Facebook/Twitter
Create user name similar to Twitter handle
• @user name
Profile can be made private
Invite others using social media platforms
PH
OLLO
W
Find other Pheeds to Phollow
using “suggested Pheeds” or
searching for interest Pheeds
Pheed allows you to filter
timeline
CR
EATE C
ON
TEN
T
Use the purple “P” in the toolbar to create your
own:
• Text updates
• Photography
• Audio
• Video
PH
EAT
UR
ES
Different “pheatures” can be added to content
including:
• Shapes
• Text
• Filters
• Textures
No limits on file sizes
Users can add watermarks on content
Content can be put behind pay wall
CO
NN
ECT
Share your content using:
• Pheed
• Tumblr
Connect with others by:
• Remixing (similar to retweet)
• Love
• Dislike
• Giving “Pheedback”
PH
UT
UR
E
Teens expected to fuel growth
Founder’s goal: 10 million users worldwide
QUESTIONS?