Gamify your LibraryOr Community Engagement is just Marketing without making Money

• DFolmar42@gmail.com

• Web-tomato.com

• LinkedIn – David Folmar

David Folmar – Librarian and Communications Consultant

Do you really want to market the Library?

Marketing tells a Story…

The story of Gamification is achievement and discovering.

The story of Gamification is achievement and discovering.

The Difference is Autonomy!

Where does Gamification come from ?

It is the language of Games

Gamification is a Language spoken by millenials….

• https://www.statista.com/statistics/ retrieved 3/2017

Gamification is a Language spoken by millenials….

• https://www.statista.com/statistics/ retrieved 3/2017

Gamification is a Language spoken by millenials….

• https://www.statista.com/statistics/ retrieved 3/2017

2011 The Year of Gamification!!!

So who is using Gamification ?

BunchBall is the leader…

So who is using Gamification ?

You ARE ?!?!

But Games don’t have to be about kids

But Games don’t have to be about kids

But Games don’t have to be about kids

So who is using Gamification ?

So who is using Gamification ?

So who is using Gamification ?

So who is using Gamification ?

IN over 200 libraries !

So who is using Gamification ?

IN over 200 libraries !

So who is using Gamification ?

IN over 200 libraries !

So what exactly is Gamification ?

Noun

the application of typical elements of game playing (e.g., point scoring, competition with others, rules of play) to other areas of activity, typically as an online marketing technique to encourage engagement with a product or service.

"gamification is exciting because it promises to make the hard stuff in life fun"

So what exactly is Gamification ?

Noun

the application of typical elements of game playing (e.g., point scoring, competition with others, rules of play) to other areas of activity, typically as an online marketing technique to encourage engagement with a product or service.

"gamification is exciting because it promises to make the hard stuff in life fun"

So what exactly is Gamification ?

Noun

the application of typical elements of game playing (e.g., point scoring, competition with others, rules of play) to other areas of activity, typically as an online marketing technique to encourage engagement with a product or service.

"gamification is exciting because it promises to make the hard stuff in life fun"

So what exactly is Gamification ?

Noun

the application of typical elements of game playing (e.g., point scoring, competition with others, rules of play) to other areas of activity, typically as an online marketing technique to encourage engagement with a product or service.

"gamification is exciting because it promises to make the hard stuff in life fun"

So what exactly is Gamification ?

BPL

BPL

adges

BPL

adgesoints

BPL

adgesointseaderboards

BPL

adgesointseaderboards

Hot in the 90’s

BADGES &

MAYORS!

THE LIBRARY GAME

Social Media Engagement to Marketing

One user gets a badge

THEY SHARE

More users get a badge

THEY SHARE

And so on and so on…

YOUR LIBRARY

SOCIAL MEDIA WORKS BEST WHEN IT IS CONTENT

NOT PROMOTION

DANGERS OF GAMEIFICATION

MEH

WESTINGHOUSE STUDY

What Classic Management teaches us about Games

GAME DESIGNERS ARE BEHAVIORAL SCIENTIST

BPL is a system of Feedback

ACTION

POIINTS

BADGESHARE

RECOGNITION/COMPEITION

Richard Bartle’s Four Player Types

Richard Bartle’s Four Player Types

Richard Bartle’s Four Player Types

Richard Bartle’s Four Player Types

Richard Bartle’s Four Player Types

THE LIBRARY GAME

FOUR SQUARE LIKE

BADGES

POINTS

SOCIAL SHARING

TRACKING PLAYERS

THE LIBRARY GAME

FOUR SQUARE LIKE

BADGES

POINTS

SOCIAL SHARING

TRACKING PLAYERS

IS IT SUCCESSFUL ?

2014 Foursquare changed!

BPLSAME OLD STRATEGY with NEW TOOLS?

BPLSAME OLD STRATEGY with NEW TOOLS?

GAME MECHANICS INCLUDE:— Points— Levels— Challenges— Virtual goods and spaces— Leaderboards— Gifts and charity

— Rewards— Status— Achievement— Self-expression— Competition— Altruism

BUNCH BALL LIST

GAME MECHANICS INCLUDE:— Points— Levels— Challenges— Virtual goods and spaces— Leaderboards— Gifts and charity

— Rewards— Status— Achievement— Self-expression— Competition— Altruism

BUNCH BALL LIST

GAME MECHANICS INCLUDE:— Points— Levels— Challenges— Virtual goods and spaces— Leaderboards— Gifts and charity

— Rewards— Status— Achievement— Self-expression— Competition— Altruism

BUNCH BALL LIST

GAME DESIGNERS ARE BEHAVIORAL SCIENTIST !!!!

Can my Game make me Happy?

INCREASING DIFFICULTY FOR INCREAING RETURNS WILL KEEP THE PLAYER/PATRON ENGAGED…

Increase the

Challenge

LOOK AT GAME SYSTEMS

• XBOX• PLAY STATION• STEAM

Freedom of

Motion

Surprise and Autonomy are what make games games…Without these, we have Labor

WHY GAMIFY?“ The powerful and positive role that community can play in providing feedback and support to badge earners. One of the things the team has talked a lot about is the way in which library staff working with teens can help to support and provide feedback to badge earners. Talking with other badge project developers we learned that we can use social tools – like thumbs up and thumbs down – as a feedback mechanism and as a way to get the community involved with badge earning and learning.”

Richard Bartle’s Four Player Types

7.7 Million users can’t be Wrong

Or at least not all of them

Thank You for your Time