Gamify your LibraryOr Community Engagement is just Marketing without making Money
• Web-tomato.com
• LinkedIn – David Folmar
David Folmar – Librarian and Communications Consultant
Do you really want to market the Library?
Marketing tells a Story…
The story of Gamification is achievement and discovering.
The story of Gamification is achievement and discovering.
The Difference is Autonomy!
Where does Gamification come from ?
It is the language of Games
Gamification is a Language spoken by millenials….
• https://www.statista.com/statistics/ retrieved 3/2017
Gamification is a Language spoken by millenials….
• https://www.statista.com/statistics/ retrieved 3/2017
Gamification is a Language spoken by millenials….
• https://www.statista.com/statistics/ retrieved 3/2017
2011 The Year of Gamification!!!
So who is using Gamification ?
BunchBall is the leader…
So who is using Gamification ?
You ARE ?!?!
But Games don’t have to be about kids
But Games don’t have to be about kids
But Games don’t have to be about kids
So who is using Gamification ?
So who is using Gamification ?
So who is using Gamification ?
So who is using Gamification ?
IN over 200 libraries !
So who is using Gamification ?
IN over 200 libraries !
So who is using Gamification ?
IN over 200 libraries !
So what exactly is Gamification ?
Noun
the application of typical elements of game playing (e.g., point scoring, competition with others, rules of play) to other areas of activity, typically as an online marketing technique to encourage engagement with a product or service.
"gamification is exciting because it promises to make the hard stuff in life fun"
So what exactly is Gamification ?
Noun
the application of typical elements of game playing (e.g., point scoring, competition with others, rules of play) to other areas of activity, typically as an online marketing technique to encourage engagement with a product or service.
"gamification is exciting because it promises to make the hard stuff in life fun"
So what exactly is Gamification ?
Noun
the application of typical elements of game playing (e.g., point scoring, competition with others, rules of play) to other areas of activity, typically as an online marketing technique to encourage engagement with a product or service.
"gamification is exciting because it promises to make the hard stuff in life fun"
So what exactly is Gamification ?
Noun
the application of typical elements of game playing (e.g., point scoring, competition with others, rules of play) to other areas of activity, typically as an online marketing technique to encourage engagement with a product or service.
"gamification is exciting because it promises to make the hard stuff in life fun"
So what exactly is Gamification ?
BPL
BPL
adges
BPL
adgesoints
BPL
adgesointseaderboards
BPL
adgesointseaderboards
Hot in the 90’s
BADGES &
MAYORS!
THE LIBRARY GAME
Social Media Engagement to Marketing
One user gets a badge
THEY SHARE
More users get a badge
THEY SHARE
And so on and so on…
YOUR LIBRARY
SOCIAL MEDIA WORKS BEST WHEN IT IS CONTENT
NOT PROMOTION
DANGERS OF GAMEIFICATION
MEH
WESTINGHOUSE STUDY
What Classic Management teaches us about Games
GAME DESIGNERS ARE BEHAVIORAL SCIENTIST
BPL is a system of Feedback
ACTION
POIINTS
BADGESHARE
RECOGNITION/COMPEITION
Richard Bartle’s Four Player Types
Richard Bartle’s Four Player Types
Richard Bartle’s Four Player Types
Richard Bartle’s Four Player Types
Richard Bartle’s Four Player Types
THE LIBRARY GAME
FOUR SQUARE LIKE
BADGES
POINTS
SOCIAL SHARING
TRACKING PLAYERS
THE LIBRARY GAME
FOUR SQUARE LIKE
BADGES
POINTS
SOCIAL SHARING
TRACKING PLAYERS
IS IT SUCCESSFUL ?
2014 Foursquare changed!
BPLSAME OLD STRATEGY with NEW TOOLS?
BPLSAME OLD STRATEGY with NEW TOOLS?
GAME MECHANICS INCLUDE:— Points— Levels— Challenges— Virtual goods and spaces— Leaderboards— Gifts and charity
— Rewards— Status— Achievement— Self-expression— Competition— Altruism
BUNCH BALL LIST
GAME MECHANICS INCLUDE:— Points— Levels— Challenges— Virtual goods and spaces— Leaderboards— Gifts and charity
— Rewards— Status— Achievement— Self-expression— Competition— Altruism
BUNCH BALL LIST
GAME MECHANICS INCLUDE:— Points— Levels— Challenges— Virtual goods and spaces— Leaderboards— Gifts and charity
— Rewards— Status— Achievement— Self-expression— Competition— Altruism
BUNCH BALL LIST
GAME DESIGNERS ARE BEHAVIORAL SCIENTIST !!!!
Can my Game make me Happy?
INCREASING DIFFICULTY FOR INCREAING RETURNS WILL KEEP THE PLAYER/PATRON ENGAGED…
Increase the
Challenge
LOOK AT GAME SYSTEMS
• XBOX• PLAY STATION• STEAM
Freedom of
Motion
Surprise and Autonomy are what make games games…Without these, we have Labor
WHY GAMIFY?“ The powerful and positive role that community can play in providing feedback and support to badge earners. One of the things the team has talked a lot about is the way in which library staff working with teens can help to support and provide feedback to badge earners. Talking with other badge project developers we learned that we can use social tools – like thumbs up and thumbs down – as a feedback mechanism and as a way to get the community involved with badge earning and learning.”
Richard Bartle’s Four Player Types
7.7 Million users can’t be Wrong
Or at least not all of them
Thank You for your Time