Fundraising in a digital age

We live in an ‘always on’ digitally connected society

New technologies are creating new social norms ..

@BPDas_

Creating challenges for charities & non profits to connect with donors@BPDas_

Here are 3 research backed tips for

better engagement..

Better engagement =

Increased support =

More fund

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Know your audience (1) @BPDas_

Smartphone ownership by age

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Site reach of donors by age group

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Motivation for support

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Couple of cool tools the you can use for finding, knowing your audience

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Perfect yourMessage (2)@BPDas_

This ONE solider raised more money for ONE child, than 10 UK registered Charities’combined effort for millions of people

http://goo.gl/m8MYQz

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What does it say?

like statistics

but, love stories that they can relate to

if you can combine statistics & stories

..magic happens.

Your Audience

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Couple of cool examples..

#IceBucketChallenge #NoMakeUpSelfie

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What do they say about messaging?

Public call@BPDas_

Leveragetechnology (3)@BPDas_

It’s about making it easy for people

to transact with you

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Here’re some examples….@BPDas_

Cancer Research UK is receiving donations through their shop windows using #contactless payment options

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#SnapDonate allows supporters to give wherever they are by taking a picture of smartphone camera at a charity logo.

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#PennyforLondon invites Londoners to register their contactless cards so they can donate 1p with every contactless transaction

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#Donate, allows supporters with a Pay-pal account to donate to charity through Tweets and Retweets using hashtags registered with the platform

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Facebook announced a test for new fundraising tools for non-profits (for US only for now)

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Some things to think about..

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Can you describe your ideal donor/supporter? (age, demography, profession, location, interests etc.)

Can you name top 10 influencers of your industry/sector?

Can you name 5 things that are common between you and your donor/supporter/influencer? Your messaging should reflect those.

Are you keeping an eye on new technologies? Which ones are an opportunity for your organisation?