5 Myths of Digital Fundraising Webinar

Confidential Document: Kimbia Inc. 2016

5 MYTHS of digital fundraising

…and the truths that will set you free!

@kimbiainc #kimbiawebinars

Confidential Document: Kimbia Inc. 2016 #kimbiawebinars @KimbiaInc

Agenda

•  Introductions •  Webinar logistics •  About Kimbia •  The 5 Myths! •  Q&A


Introductions

Mary Anne Gunn VP, Marketing Kimbia, Inc. @magunn … and Kelly Frost too!


Logistics

•  Everyone is muted upon entry to the webinar •  Please use the chat box if you have issues or would

like to submit a question •  Presentation should take about 40 minutes •  Plenty of time for Q&A •  If not, we will get right back to you! •  Email me: [email protected] with feedback,

questions, or suggestions!


About Kimbia

Confidential document: Kimbia Inc. 2016

Best-of-Breed Solution

Ø  Optimized for frictionless donor experiences

Ø  Enterprise-grade: scalability, flexibility, security & control

Ø  Complete online fundraising solution

Ø  SaaS model offers continuous innovation

Focus on Results, Not Technology.


Complete Online Fundraising Solution

Ø  Multi-channel and integrated across all digital fundraising strategies

Ø  Patented dynamic, intelligent forms: responsive out of the box §  Rapid deployment, limited IT involvement §  Distributable across unlimited sites §  Centralized creation & control offers

brand consistency, supports federated model

Everyday Giving

Event Registration

Peer-to-Peer Fundraising

Crowdfunding Events

Customized Services, Strategy & Best Practices


Now, Let’s Get On With It!


Rise of Digital

•  2015: charitable giving in US increased by 1.6%

•  Online giving increased by 9.2% •  14% of online donations via mobile

•  20%+ during giving events •  Mobile donations grew 205% YOY •  68% read email on smart phones, 80%

leave if site not optimized •  P2P = 23% of online giving, 71% of

DIY donors were 1st time donors

So, it’s no wonder everyone is talking about it!


Myth #1

Donation forms are extremely difficult – often taking hours or even days to create – and they offer little in customization capabilities.

•  Our customers report a 90% drop

in campaign launch time •  Easier and faster to deploy than

most alternatives •  Distributable across virtually any

website for partners, media sponsors and supporters

•  Simple to replicate, copy and edit •  Easily customizable for unique

applications, a variety of branded sites, etc. CFMT received 46% of donations

via third party sites


Example

WGBH grew online donations by 3X with the ability to tailor their campaigns to donor preferences!

•  Quickly created and placed forms in

context with unique campaigns •  Launched 80 donation forms for

customized experiences •  Grew revenue, improved donor

experience & increased donor acquisition


The flexibility of Kimbia coupled with the ability to integrate our message created a powerful combination. -Teri Lamitie, Director of Online Marketing


Myth #2

Different campaign types, such as P2P and crowdfunding events require different solutions in addition to your everyday giving platform.

•  Monitoring campaigns in one place

offers visibility and improved results •  Flexible platforms allow you to

create multi-channel campaigns: P2P, events & giving days!

•  Unified reporting delivers day-to-day impact in a single environment

•  Reduces manual input, drain on resources, errors, etc.

•  Enables optimization


Example

YMCA of Austin increased revenue by combining everyday giving and P2P

•  Launched eCampaigner program after everyday giving solution •  Converted 58% of donors to P2P •  Now, view and manage all of their data in one place


Kimbia gave us an all-in-one solution. From big campaigns to small marketing efforts, it’s worked across the board – and it’s been a lot of fun! -Megan Arnold, Sr. Director of Development, YMCA of Austin

Download the Back on My Feet case study!!


Myth #3

A/B testing is too difficult, time consuming and cumbersome…there isn’t enough time to create, deploy and monitor multiple forms

during campaigns.

•  Our customers report an avg. 30% improved conversion rate

•  It is easy to test for an optimized donor experience

•  A/B testing, simple as cut and paste!

•  Multivariate testing for more complex campaigns

•  Integration to SF (CRM) super charges reports

•  Check out our Fundraising Smarter, Not Harder eBook!


Example

Caring Bridge quickly implemented a robust testing strategy to optimize results.

Multivariate testing drives improved conversions for online-centric nonprofit.


Myth #4

Crowdfunding events are risky. Online fundraising platforms are unable to support the high transaction volumes of these large scale

events and require a lot of resources.

•  Crowdfunding has been proven to

recruit new and reactivate lapsed donors of demographics

•  Kimbia is proven to handle high transaction volumes for clients

•  Give Local America – May 3rd! ($68M)

•  American Red Cross ($2.5M) •  Columbia University ($12.8M)

•  Best practices approach and experienced team drive success


Example

The Big Give for Autism – connected 100 local affiliates with national partners to grow giving for those affected by Autism Spectrum

Disorder. •  Smooth transactions the entire event •  Exponential growth on social media channels •  Improved local-to-national collaboration and

communication Webinar: May 17th


Fun Fact! Giving Events


Myth #5

Digital fundraising strategies really only engage younger donors.

•  Proven to engage donors of all demographics

•  Crowdfunding donor demographics study shows that crowdfunding events engage donors of all ages

•  They also attract your ideal donors! •  73% own a home and 48% have

a net worth of over $500k •  Crowdfunding events excite and

engage major donors

Download the donor demographics data!


Example

KLRU made the leap from a traditional on-air pledge drive to a P2P/crowdfunding event and surpassed previous drive results!

•  Successfully engaged with core donor base of over 60 •  Acquired 28% new donors


Q&A

Government & Nonprofit

5 Myths of Digital Fundraising Webinar