Online Lifelong Learning and Career Training

-Extend Your Reach-

Takeaways

• Benefits of Online Courses

• Effective Marketing

• Get Creative with your Online Courses

• Working with 3rd Party Funding Sources

• Serve Community and Make Money

Fundamental Strategies

Market Trends

• Continued increased acceptance of online

learning

• Broadband penetration tops 85% of US

Households with Internet access

• Aging workforce and shortage of skilled workers

• Increased need and focus on re-training & re-

tooling

• Facilities and teacher resource constraints

• New generation of tech-savvy learners

Online Courses

Gateway to Traditional Matriculation

Almost 35% of your students will want to

follow up with on-campus services by…

• enrolling in a more advanced follow-up

course on campus

• earning an on-campus certificate program

• earning a college degree

Online Courses

Meeting Unique Needs

Reasons your students enjoy taking online courses

• More convenient

• Fit better into schedule

• Cannot attend courses on campus

• Learn faster online than in a classroom

• There is no course comparable to this one on campus

• Prefer the anonymity of an online course

• Online course more affordable

Education To Go (ed2go)

• ed2go has served nearly 2 million students

since 1997 – over 20,000 per month

• Partner with over 1,900 colleges, universities

and other training providers

• Earning potentials are unlimited – partners earn

about half a million dollars per month in revenue

collectively

• Acquired Gatlin Education in 2008

• Part of Cengage Learning

Two Product Offerings

Online Courses:

• Comprehensive Online Course in a

convenient six-week format

• Expert Instructors lead each course

• Engaging student discussion areas

• New sessions starting monthly

• Confirmation of Completion awarded

with passing score

Online Career Training Programs:

• Learn in-demand skills recognized by

employers

• Start anytime – work at your own pace –

complete in 3 to 6 months

• Textbooks and learning materials are

included

• Support offered via phone, email, or live chat

7 days a week

• Expert instructor assistance provided

Why Online Courses?

• Turnkey

• Millions of dollars spent on fresh and

relevant content

• Fill gaps in your own catalog

• Convenient option for your students

• and the list goes on…

Complete Turnkey Enterprise Solution

• Integrated offering

• Development and production

• Hosting and distribution

• Delivery, administration and management reporting

Overview:

• Six-week duration; 24 hours of instruction

• Uniquely comprehensive and consistent design

• Engaging; conversational style, applied learning

• Highly interactive; lively discussion areas

• Affordable Selection of over 300 courses

• Sessions begin every month

Online Courses

A Revenue-generating Opportunity

Online Courses

Partner sets the retail price

Partner promotes courses; catalog, brochures, ads, etc.

Partner pays wholesale price when students enroll

ed2go delivers / manages / supports the courses

Partner has expanded offerings with a new revenue stream

Retail $100

– Wholesale $ 60

NET PROFIT$ 40 (x 100’s of monthly enrollments)

Most Popular Courses:• Creating Web Pages

• Speed Spanish

• Accounting Fundamentals

• Microsoft Excel

• A to Z Grant Writing

• Grammar Refresher

• Secrets of Better Photography

• Dreamweaver

• Introduction to PHP and MySQL

• Medical Coding

Online Courses

Overview:

Typically between 40 and 400 contact hours of training

Open enrollment & self-paced; students can start any day of the year & work at their own pace

Each student paired with expert facilitator for one-on-one interaction

All required materials (textbooks, software) sent directly to each student upon registration

Average program retails for $2,000

End result – student trained for new job, industry credentials, and/or national certification

Program Components:

Required reading assignments

Online lectures - flash-based, interactive web-content

Assessments:

Discussion forums

Chat, scheduled hours

Industry specific projects

Externships

Career Training Programs

A Revenue-generating Opportunity

Career Training Programs

Partner promotes courses; catalog, brochures, ads, etc.

Partner pays wholesale price when participants enroll or simply receives a check for their share

ed2go delivers / manages / supports the courses

Partner has expanded offerings and a new revenue stream

Typical Retail Price $1795

– Wholesale Partner Cost $1495

NET PROFIT $ 300 (each enrollment)

•Principles of Green Buildings

•Performing Comprehensive Building

Assessments

•Certified Indoor Air Quality Manager (CIAQM)

•Certified Indoor Environmentalist (CIE)

•Certified Green Supply Chain Professional

•Senior Certified Sustainability Professional

Most Popular Programs:

Career Training Programs

New! Sustainable Energy and Going Green

•Pharmacy Technician

•Medical Transcription

•Project Management

•Paralegal

•Six Sigma

•Medical Coding & Billing

•Bookkeeping

•Veterinary Assistant

•A+ Certification

•HVAC

•Freight Broker Training

•Cisco CCNA

How Partners See Success With ed2go

• Feature pages in print catalog

• Integrate key titles within print

• Easy to find on partner web site

• Offer majority of titles

• Submit for Workforce $$$

• Market to key demographics – Teachers,

Healthcare

Web Marketing

Web Marketing

• Showcase something on the home page –

or as close as possible

• Clear Links – Online Courses or Non-

Credit Online Courses

• Create a Shopping Cart – Lumens

• Embedded Site – Cal Poly SLO

Web Marketing - Lumens

Web Marketing – Embedded Site

Web Marketing – Embedded Site

Print Marketing

• Total Catalog Sales are forecasted to be

$177.9 billion in 2010

• 11.5% growth annually – 2000-2004

• 7% growth annually – 2006-2010

• Mailboxes are crowded but the method

still works

Marketing

Print Marketing

Seasonal 1 Page Catalog Template

Print Marketing

Lots of Free Print Collateral at your Admin Center

Print Marketing

Integrated Print Marketing

Print Marketing

Print Marketing

Career Training Program Marketing

Print Marketing

Alternative Strategies

Bundling

A little bit of this and a little bit of that…

Career Training Program & Online Courses

Bundle

• Administrative Dental Assistant

• Computer Skills for the Workplace

• Grammar Refresher

• Spanish I, II, III (Depending on Area)

More Career Training Program & Online

Courses Bundles

• Graphic Design

• Introduction to Photoshop

• Digital Photography

• Paralegal

• Computer Skills for the Workplace

• Keyboarding

• Introduction to Microsoft Word 2007

• And many others…

Online Courses Bundle

Certificate in Leadership

• Interpersonal Communication

• Keys to Effective Communication

• Fundamentals of Supervision and Management I

• Fundamentals of Supervision and Management II

• Building Teams That Work

• Leadership

Other Online Courses Bundles

• Certificate in Sales Management

• Professional Sales Skills

• Effective Selling

• Principles of Sales Management

• Certificate in Databases and Programming

• Introduction to Database Development

• Creating User Requirements Documents

• Introduction to SQL

• Introduction to Oracle

• Introduction to C++ Programming

• Introduction to Perl Programming

• Introduction to Visual Basic 2005

• Introduction to Crystal Reports 10

• Introduction to C# Programming

• Intermediate Visual Basic 2005

• And many more…

Bundling - Marketing

ed2go Courses Packaged to Create a Certificate Program

Bundling - Marketing

Hybrids

Part Online Experience

Part Classroom Experience

All Inspiring

Hybrids

Volunteer State Community College

• Medical Billing and Coding w/ Medical

Terminology – Cohort Style

• On ground components required for WIA

funding

• 6 monthly meetings – various topics

• 86% Completion Rate

Military Funding

MyCAA

Tuition Assistance

AeX – Academic Explorer Website

GI Bill

What is MyCAA?

• Department of Defense funded program

• Eligible military spouses - $6,000 of

Financial Assistance

• Education, training, licenses, certificates

and degrees leading to employment in

Portable Career Fields

• All ed2go Online Courses and Career

Training Programs are a fit for MyCAA

What is Tuition Assistance?

• Department of Defense Funded Program

• Available for active duty military (all branches)

• Military Student must go through an internal

approval process

• Military Student provides voucher for enrollment

• Most Career Training Programs are a fit for this

funding program

What is AeX – Academic Explorer?

• Academic Portal for the Marine Corps

• Work with Haywood Gordon to get

account – add your Career Training

Programs to the catalog

• Great way to share your brand and your

catalog with the Marine Corps

AeX – Academic eXplorerwww.MCAeX.net

Specific search

capabilities

Course previews

Available certificate

programs

AeX Site Screen Shot

GI Bill – How can we benefit?

• Veterans Affairs Funded Program

• School submit desired programs to state approving agency for Veterans Benefits

• Work with campus Veterans Affairs Certifying Official (VACO)

• VACO will be available if your school is GI Bill approved for credit programs

• ed2go can help provide assistance

• Possible but very difficult to accomplish

• If approved - lots of opportunity

GI Bill in Action!

• Excelsior College – GI Bill Approved

• GI Bill Referral Program

• Send your GI Bill Approved Students to

Excelsior – receive a finder’s fee

• Still in developmental stage

Information Assistance – Admin Website

ed2go - Military Contacts

• Admissions

– Phone for students: 1-877-221-5151

– Email for students: Sharron.Graves@cengage.com

• Subject line: Military/Subject

• GES Military

– Email for students: Gatlin.Military@cengage.com

– Email for partners: Haywood.Gordon@cengage.com

– Phone for partners: 1-866-441-5454

Government Funding

Follow the Money

Serve your Community

Count the Money

Government Funding

Workforce Investment Board Connections

Career Training Programs

• General WIA one-off enrollments

• ARRA Grants and other grants

ed2go Online Courses

• Bundle courses for WIA money – ETPL

Approval

• Job Readiness Training

You and your WIB – It’s a love affair!

WIB

You

You and your WIB – It’s a love affair!

You

WIB

What is a WIB?

• California is divided up into 49 workforce regions

• These regions are Workforce Investment Boards (WIBs)– WIBs are usually made up of one or more counties

• Each WIB manages its own portion of the WIA funding– Approves training providers

– Sets funding caps for participants

– Operates the One-Stop centers

– Determines demand occupations in the area

– Provides resources and services

– Identifies local workforce issues and creates practical solutions

Find Your Local WIB…

• http://www.edd.ca.gov/Jobs_and_Training

/LWIA_Listing.htm (or call me to find out)

• Locate the WIB closest to your school

• Connect with them and share the good

news…

ed2go Online Courses & Career Training Programs

address workforce development needs in a few ways

Pre-employment and

Basic Workplace Skills

.

Incumbent Worker Training

and Re-training

Certification Prep

WIA and Career Training Programs

• Many courses are ready for WIA approval

• Approach your WIB

• Submit courses for ETPL (Eligible

Training Provider List) approval

• Jennifer Lamkin – Manager of

Government Sales - can assist you

• Enjoy New Leads Regularly

Grants and Career Training Programs

• SDSU - $400,000 ARRA Grant for

Medical Courses (1/2 of funds on ed2go)

• Modesto Junior College - $1,000,000

ARRA Grant – Exploring Best Uses

• Pathways out of Poverty Grant – Awarded

to Los Angeles Community College

District (pairs well with Green Courses)

Grants and Career Training Programs

• Get involved with local WIB

• Keep an ear out for Grant Opportunities

• Jump on it…

• Jennifer Lamkin available for assistance

WIA and ed2go Online Courses - Bundles

• Bundle courses to create a unique

certificate program

• Submit programs for ETPL approval

• Price should be at least $500 – magic

number

• See bundle examples or Jennifer Lamkin

for proven results

WIA and ed2go Online Courses

Job Readiness Training

• 49 WIBs – each operates independently

• Pools of money for Quick Training Solutions

• Online Courses – do not need to add the to the ETPL

• Under the Magic Number - $500

• College of the Sequoias and San Jose/Evergreen CCD – Existing Programs

WIA and ed2go Online Courses

Job Readiness Training - Process

• Approach WIB – Good to have an existing

relationship

• Mention the Opportunity

• Agree on a Price Point

• Set up a Separate Site

• Agree on Responsibilities

• Provide Passcodes to WIB

• Bill the WIB monthly

ed2go Online Courses – WIB Best Sellers

• HIPAA Compliance

• Introduction to Internet Writing Markets

• Manufacturing Applications

• Medical Coding

• Medical Terminology: A Word Association Approach

• Introduction to Microsoft Project 2007

• Wireless Networking

• Introduction to PC Security

• Become a Physical Therapy Aide

• PMP Certification Prep I

• Project Management Applications

WIA and ed2go Online Courses

Job Readiness Training – Site Example

ed2go - Workforce Contact

• Jennifer Lamkin – Manager of

Government Relations

• jennifer.lamkin@cengage.com

• 623.399.0550

Other Uses for your ed2go Program

• Internal Training Solution for your School/Institution

• Training Solution for City Employees – Community

College of San Francisco

• ed2go-Pro

• Teacher Professional Development

• Health Care Initiatives

Online Courses – Your Virtual Erector Set

Engineer a program which makes sense to your institution