Dogs Trust Emoji’s

The Problem

Target audience

Why

Issues weencountered

Launch day

Audience target Websites

Key influencers Content aggregators

Coverage

Results

33,300 downloads

Most shared Emoji:

1.6 million

keyboard opens

5.8 million Emojissent and received

An increase of over 48% in visitors to the Dogs Trust website

21,683 new visitors to the website on launch day alone

Rehoming gallery was the second highest visited page on launch day

Visitors staying on site for 4 (+) minutes

Key statistics

Questions?

Visit the CharityComms website to

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and to check out what else we

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www.charitycomms.org.uk

PR in the

digital age

Conference

3 December 2015

London

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