SwiftKeyEmojiReportPartTwo-June2015

1.5BILLIONEMOJIInAprilof2015,SwiftKey analyzed morethanabillionpiecesofemojidatatolearnhow speakersofdifferentlanguagesuseemoji.AccordingtoTheAtlantic,SwiftKeyhasthebiggestdatabaseofemojiintheworld.Inthisreport,welookat15newlanguagesandanadditional500,000emojibeyondthe16languagespreviouslyanalyzedinordertoexpandwhatweknowabouthowthisemergingimagebasedlanguageisbeingusedallovertheworld.Thenewlanguages analyzedinclude:1

1. Croatian2. Czech3. Danish4. Dutch5. Finnish6. FrenchCanadian7. Greek8. Hinglish(English/Hindihybrid)

9. Hungarian10. Norwegian11. Portuguese12. Romanian13. Serbian14. Slovakian15. Swedish

Thisreportanalyzeslanguagesandlanguagevariants(egFrenchvsCanadianFrench)across60emojicategories.ThefindingsinthisreportcamefromananalysisofaggregateSwiftKeyClouddataoverafourmonthperiodbetweenOctober2014andJanuary2015,andincludesbothAndroidandiOSdevices. BackgroundonSwiftKey:SwiftKeyKeyboardisthe'mindreading'hitkeyboardappforiPhoneandAndroidknownforlearningandpredictingyourfavoritewords,phrasesandemojisometimeswithstartlingaccuracy.SwiftKeyusershavesavednearlytwotrillionkeystrokesandmorethan23,000yearsincombinedtypingtime.FoundedinLondonin2008,SwiftKey'stechnologyisnowfoundonmorethan250Mdevicesworldwide.Learnmoreatwww.swiftkey.com.

MediamayreachtheSwiftKeyPRteamatpress@swiftkey.comDownloadSwiftKeyhere:

1basedonlanguagesenabledbyusersoftheSwiftKeyKeyboardapp

KEYFINDINGS:

Swedishspeakers,whosehomelandisfamousforitscrisp,softandsweetbreads,usethe

breademoji( )morethananyotherlanguage NorthPoledwellingDanish,NorwegianandSwedishspeakersusetheSantaemojimore

thanallotherlanguages(Interestingly,theirFinnishspeakingneighborsunderindexfortheSantaemoji,despiteaFinlandtownclaimingthetitleofSantasbirthplace)

Finnishspeakersuse8xmoreblackmoonemoji( )thananyotherlanguage(anodtotheirlongwinternights?)

Hinglishspeakersleadtheworldinuseofpartyemoji,aswellasthefoldedhandsemoji(

:interpretedaseitherprayingorclappinghands) FrenchspeakingCanadiansareaperfectmixofFrenchspeakersandCanadianEnglish

speakers,fallingrightinthemiddleofthetwolanguagesuseofhearts,happyfacesandsadfaces

Portuguesespeakers(usingthePortuguesefromPortugallanguagevsBrazilianPortugueselanguagemodel)overtakeAustralianEnglishspeakersinuseofdrugsemoji(pill,syringe,mushroom,cigarette)

SlovakianspeakersreplaceTurkishasthe#1usersofhappyfaceemoji(the#1emojicategoryworldwide)

Theredheartemoji( )isthe#1emojiforseveralScandinavianandEasternEuropeanlanguages.Inthefirstreport,theonlylanguagethathadanemojithatisnotasmileyfaceinthe#1spotwasFrench.

TABLEOFCONTENTSSection1 :Emojiusecomparisoncharts-pages3-7Section2 :Language-specificdata:Scandinavia-pages8-10Section3 :Language-specificdata:EasternEurope-pages14-15Section4: Languagespecificdata:VariousEuropeanlanguages-pages14-15Section3 :Language-specificdata:Otherlanguages-page16

2

EMOJIUSECOMPARISONCHARTS

HOLIDAY

DRUGS

3

HAPPYFACES

ANIMALS

4

PARTY

HEARTS

5

FRANCEFRENCHvsCANADIANFRENCHvsCANADIANENGLISH

SPAINVSPORTUGAL

6

PORTUGALPORTUGUESEVSBRAZILIANPORTUGUESE

(reportcontinuedbelow)

7

LANGUAGESPECIFICEMOJIDATASCANDINAVIADanish

(cont.below)

8

Finnish

Norwegian

9

Swedish

(cont.below)

10

EASTERNEUROPECroatian

Czech

11

Hungarian

Romanian

12

Slovakian

Serbian

13

VARIOUSEUROPEANLANGUAGESGreek

Portuguese

14

Dutch

(cont.below)

15

OTHERLANGUAGESHinglish

FrenchCanadian

16

HowthisresearchwasconductedThesefindingsweretakenfromtheSwiftKeyClouddatabase,whichweoccasionallyanalyzetoidentifyaggregate,anonymizedtrendsabouthowpeopleusewordsandemoji.Thisalsohelpsmakesureourpredictionsareasaccurateandpersonalizedaspossible.YoucanlearnmoreaboutourdataandSwiftKeyCloudhere.

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