Current Partner Workshop Slides

Agenda

Introductions

Project Leader Essentials - Master the Online Platform

Fundraising Fundamentals - Learn the GlobalGiving 2015 Calendar

Maximize Your GlobalGiving Experience - Perfect the details of your campaign

Town Hall

Who am I? Who: Kelly Kurz What: East African Field Representative When: February - August Where: —————————————> Why: To Experience the Nonprofit World in East Africa and share GlobalGiving

*2nd Time in East Africa

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Who are you?

What is your name? What organization are you from? When were you founded? Where are your projects are located? Why did you come to this workshop?

Introduce yourself to your neighbor!

Agenda

Introductions




Town Hall

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Possible Subjects:

• Navigating Project Entry (PE)

•  Projects

•  Project Reports

•  Partner Rewards

• Donor Information and Thank You’s

Navigating Project Entry

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What makes a good Project? Specific, action oriented

Easy to understand, jargon-free, project specific

Close-up, high-resolution photo

Tangible, realistic, varied

Microprojects attract new donors!

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• Microprojects are intended to help you fundraise for an individual or one specific activity. • Microprojects have a budget of $250 - $10,000

and are only active on the site for 3 months. • Microprojects only require 1 report, 90 days

after it is funded. • Microprojects are tied to an existing parent

project on GlobalGiving. • Microprojects get a bump up in

GlobalGiving’s project ranking!

‘Support Ian’s Education” Nyaka AIDS Project

Project Ranking Criteria

"   40% the amount of time since your previous project report

"   20% the number of donors that your project has attracted

"   20% the amount of money your project has raised "   20% how close is the project to being fully funded

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Project Reports

•  Is the report on-topic? •  Is it written for the correct target

audience? •  Is it compelling?

•  Are there high-quality photos?

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•  Includes at least one vibrant and high resolu6on photo •  Report directed at donors , thanks donors •  tells a story using specific people from the project

1 -‐ Poor •  Does not include photos •  No thank you to donors •  Does not tell a story •  Content is not relevant to the project

2 – Fair •  Does not include photos or includes poor quality photo(s) •  No thank you to donors •  Makes sense but might not be appropriately directed at donors

3 -‐ Good •  Detailed update specific to the project, but without photos •  Includes photos of various quality •  Report content does not elicit emo6on, but includes substan6al content on the project

4 – Very Good

•  Detailed update specific to the project; directed at GlobalGiving donors •  Thanks donors several 6mes •  Includes quotes and/or stories about the project •  Several vibrant and high-‐resolu6on photos •  Elicits emo6on

5 – Excellent

Partner Rewards Program "   Makes it possible for GlobalGiving to be more

transparent in our corporate recommendations and donor promotions

"   Gives you concrete ways to help your organization stand out

"   Rewards organizations that are reporting regularly, participating in campaigns, etc.

"   Helps GlobalGiving better manage a growing network

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Partner •  Access to GlobalGiving’s online fundraising and donor management tools; •  Free monthly trainings; •  Inclusion on GlobalGiving’s employee giving programs with corporate partners; •  Access to site-‐wide matching campaigns; •  Eligibility to receive gi8 card redemp9ons from donors; •  Ability to post volunteer opportuni9es.

Leader •  Eligible to be recommended to a corporate partner, featured in GlobalGiving social media, and highlighted in donor communica9ons;

•  Eligible for special trainings, matching campaigns, and other opportuni9es just for Leaders.

Superstar •  Most likely to be recommended to a corporate partner, featured in GlobalGiving social media, and in donor communica9ons;

•  Eligible for unique matching opportuni9es; •  Eligible for Project of the Month Club.

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Thank You’s

•  Acknowledge the donation amount and source

•  Use the filter to identify repeat donors

•  Ask questions!

Agenda

Introductions




Town Hall

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Subjects:

• GG Calendar 2015

•  Tools and Trainings

• Online Fundraising Academy

• One-on-One Consultation

Arlington Academy of Hope

"   US based org., works in Uganda "   2012 September Open Challenge "   Raised $6,895 during the Open Challenge "   Participated in The Fundraising Academy "   Raised $33,726 during the June 2013 Partner Rewards Bonus Day& received a $1,000 bonus for most funds raised "   Joined Give for Youth by participating in the Give for Youth Open Challenge-raised $11,910 & received a $3,000 bonus for most funds raised

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Iracambi "   Small organization "   Based in Brazil "   2011 October Open Challenge "   To date Iracambi has raised $39,540 on GG "   Superstar "   Several Recurring Donations "   Participated in The Fundraising Academy "   Has posted microprojects "   Spoke to GG’s New York City Leadership Council !

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Asociacion Grupo de Trabajo Redes (AGTR)

"   Medium sized organization "   Based in Peru "   April 2011 Open Challenge "   To date AGTR has raised$37,711.84!"   Superstar "   Project Leader is a GG Ambassador "   Raised $9,585 during the June 2013 Partner Rewards Bonus Day "   Recurring donations "   Participated in the The Fundraising Academy !

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What do these organizations have in common?

"   Intentionally planned GlobalGiving into their organizational fundraising

"   Selected and experimented with different campaigns

"   A c t i v e e n g a g e m e n t w i t h GlobalGiving activities and staff

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Tools and Trainings

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Online Fundraising Academy What is the Online Fundraising Academy:

A two-month course; Made up of nine webinar sessions; Taking place on Tuesdays at 11:00 am Washington, DC time in March and April (Find this time in your city). A small cohort of organizations will be selected via an online application to participate.

Selected participants are required to: Participate in at least seven of the nine webinar sessions; Complete three homework assignments for the course; Provide feedback and recommendations to discussion group members; and Participate in the May Bonus Day OR July Bonus Day and raise at least $1,000.

Apply online by February 20th! Feel free to email Alexis Nadin at [email protected] with questions.

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One-on-One Consultation

Looking for help with your online fundraising?

Set up a call with one of GlobalGiving's team members to create a GlobalGiving fundraising strategy that is right for your organization.

[email protected]

Agenda

Introductions




Town Hall

Why should we bother with data?

“There’s never enough time/money/resources to have the impact we’d like!”

!BUT With good data, you’ll be able to make the greatest impact with the resources you DO have!!

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Running an organization is like driving a car

"   You’ve only got one tank of fuel and a short time to get to your destination

"   Without a map, you’d just be able to drive around and hope you got there, but you stand a good chance of running out of fuel or arriving late

"   BUT, with a map, you’ve got a clear path to get where you need to go as quickly and efficiently as possible!

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Where to find your map!

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What’s on your Analytics page?

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Date Picker

Overview Numbers

Web Analy6cs Charts

What’s on your Analytics page?

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Project Report Metrics

Web Analy6cs Charts

Move the slider to see different time frames "   January 1-May 17, 2013 !

"   January 1-May 17, 2014

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What can I do with this data? Hypothesis: If I make a change to my project page, visitors will stay on it longer

Steps: 1.  Make a change to your project page (best to test this when

you’re not running other campaigns) 2.  Use the slider to compare the average time on page before

and after you made the change

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Let’s say we made a change on Feb.14

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Feb 14 – April 1 Jan 1 – Feb 14

What can I do with this data? Hypothesis: If we do an outreach campaign via facebook, more people will donate to our project from facebook than have in the past. Steps:

1.  Start reaching out to supporters on facebook 2.  Use the slider to compare your top donation sources before and

after the campaign. Does the proportion of facebook donors increase?

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Same time of year, different strategy

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No specific holiday season strategy Facebook-‐focused year-‐end-‐giving

campaign

Project Report Metrics

How did donors find your project pages?

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•  Sent Count – How many people received a copy of the report? •  Open Count – How many people opened the email? •  Clicked Count – How many people clicked a link in the email?

Report email metrics are captured back through May 2013

What can I do with this data? Hypothesis: My last report didn’t get a very good open rate. If I change the tone of my subject line, more people will open my report. Steps:

1.  When you send your next report, include a subject line that gives people a concrete reason to open your report

2.  Compare the open rates for each report as a percentage of how many people received the message to see if your subject line helped.

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Let’s try a better subject line

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Open rate nearly doubled with the more exciting subject line! Future test: Can we increase click rates?

Key Takeaways "   Data can help maximize the impact you can have with the limited time and resources you’ve already got.

"   New Web Analytics page available on your PE Dashboard can share insights about your donations, project page traffic, and project reports

"   Listen, Act, Learn. Repeat!

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Effectiveness Dashboard

Our Hypothesis =

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Agenda

Introductions




Town Hall

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Questions:

How to tap recurring donations?

How can we make the most of networking with other non-profits?

How do you get donors to fund your projects?

Can GlobalGiving link up with local mobile banking MPESA to enable Kenyan organizations receive local donations via MPESA?

Ways we can boost up our global giving account?

How would one go about increasing visibility to the

local donors towards fundraising on global giving?

How can GlobalGiving enable Kenyan organizations to receive money from MPESA?

How can we effectively use the global giving platform to fund raise for the

organization fully as compared to the 35%?

Government & Nonprofit

Current Partner Workshop Slides