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Paul Webster (Twitter : @watfordgap)
22nd / 23rd February 2013
Digital Champions - Back To The Future
Wordpress Workshop
• Introductions
• Aims of Back to the Future
• What is Social Media
• Wordpress and Blogging
• How to …
- Create account & Dashboard
- Add & Edit Posts and Pages
- Inserting links
- Using & uploading audio, pictures & video
Wordpress Workshop
- Commenting on Posts and Pages
- Choose a Theme
- Organise Menus
- Use Tags and Categories
- Add WidgetsTry on on own Wordpress page first, then on www.ntdc.org.uk
Have Fun!
Social Media is ...
Web 2.0 =Social Media=New Media=Social Networking
. . media rich, interactive, content served based on preferences, open for comments, conversations WITH visitors encouraged.
It’s about conversations…..
Social media…is about pursuing relationships and fostering communities. Paul Adams, Google - http://thinkoutsidein.com/blog
'The Conversational Web', not a Broadcast. Listen more than talk
Social Networking builds collaboration and conversations
It's 'Relational' not 'Transactional'
“The Conversational Web”, not a Broadcast. Listen more than you talk – and interact
Increased Reach - traditional reporting barriers broken down and communities empowered
Immediacy - what took days, takes hours, what took minutes takes seconds!
Be Helpful – Be Generous - Say Thank You - Share and you’ll be amazed what you get back!
Common CraftWhat is Social Media Video
Supporting Groups
• Know your objectives and what you want to say• How can we support you to work better or tell your story
• Research where your audience are – do you know?• Survey and find out, work in spaces where your target audience are
• Plan how to use the tools – have a strategy• Run an event?, e-bulletin update? Do ‘as well as’ what you do
• Choose tool to match audience and implement• Look at what other organisations have done, what works elsewhere?
• Sustain the conversation and say thank you• Encourage people to return, keep it new, links from websites
• Choose the way to convey message.
– Audio → Images → Video
– See Audioboo, Flickr, Pinterest, Bambuser, Youtube
• Choose the context to engage with audience.
– Blog → Facebook → Twitter
• Choose a useful (FREE) tool/s to help streamline work
– Finding out → Letting people know → Running events
– See Survey Monkey, MailChimp, Eventbrite
Can be a simple choice - Sharing a policy document between trusteesCan be a strategic choice - Moving all docs to cloud and eliminating file server
The best website for the job
Wordpress
Blog – short for weBLOG
Not just an on-line (sometimes) personal or project related journal
Also simplest way to get a full website
Don't worry it's not finished – some of the best blogs build as conversations
Two flavours - .com & .org
Open platform for community led content & story development
Contains text, pictures, video, audio and commentary on a chosen topic
Start conversations, get feedback from visitors, more informal than website
Multiple users can have permission to access website and add content
Other spaces – Blogger & Tumblr
Commoncraft Video - explaining Blogs
Create an account & the dashboard
Go to www.wordpress.com
Choose a name for your blog
Need a Password and Email address
This is your blog. Update settings, but we will come back to themes...
Dashboard links to all your blogs features & settings, also statistics
To get back to logon add
/wp-admin
To get back to the dashboard click
grey menu bar
Add & Edit Posts and Pages
Multiple static Pages of information
A reverse chronological list of Posts containing news & discussions
Open for comment to spark debate – a 'magazine editorial'
Edit and Quick Edit features. Similar to a Word Editor. Add into categories
Aim for approx 500 words & picture / media with a call to action or interaction
When ready …
Preview Changes,
Save as Draft,
Publish (Or date in future for post)
Inserting Links
Website link (http://), email address (mailto:) or 'Contact Us' form
Link to others talking about the topic
Reference other posts you have written elsewhere on the blog
Make links descriptive to reader
Using & uploading audio, pictures & video
Sites to try ... Audioboo, Youtube, Flickr
Can be uploaded from your computer to Media Gallery and edited
Check Copyright – Use Creative Commons
Use Shortcodes for ease
Don't forget captions and 'Alt Text'
Media Ideas
A Picture gallery tells a thousand words– Gradual redevelopment of a site
Video can make a compelling case study or capture a moment forever
– The crowd an the opening of a project
Some prefer Audio for telling a story– Story telling of memories captured
forever
Lunch
Any Questions, so far?!
Use Tags & Categories
Applies to Posts
Brings order and helps readers search for similar posts. So keep well organised
Are interactive and 'clickable'
Category can also have description
Try and limit to 8 – 10 top level Categories
Use more Tags, think of reader searching
Commenting on Posts & Pages
It's what makes a blog into a community
Set Moderation so you review first
Make sure you have Spam filter activated (Askimet)
Comment other people's blogs to raise your profile
Choose a Theme
Experiment!
But changing a theme can also affect some functionality
Wordpress.com has some themes built in that are customisable
Need to use hosted Wordpress.org for full flexibility
Organise Menus
Determines the order and structure of the pages and posts
Add Links, Pages or Categories
Add Widgets
Not all themes have same so see which suits your needs best
Adds features such as Calendar, Archive, Search, Categories etc.
Link to social networks to show latest Tweets and Facebook updates
UsersCan be set with different levels of
permission
Members only area
Username descriptive but not too revealing – e.g. 'paulw'
Posts and uploads are tagged with a user, good for searching & tracing
PluginsWordpress extension written by
developers
Check reviews & ratings. Can make site unstable
Check updates often & apply
e.g. Askimet, BackUpWordpress, Jetpack...
Other Considerations
Dashboard statistics recording to show popular posts and comments
Interested visitors can subscribe by email or follow the RSS feed
Include a Comments & Moderation policy statement (http://bramcotetoday.org.uk). Views are of 'posters' not 'site owners'
Don't restrict interaction, but respect privacy
What have we made?
Wordpress Tips • Look for similar organisations, follow them, learn & share with them
• Don't 'over' moderate, allow the community to shape the discussion and for it to feel like an open community where all are welcome
• Post when inspired or when you have news. Don't post for the sake or it or leave it too long. Readership may decline if no new content.
• Be real, authentic and honest. People read blogs as personal account of your work and organisations activity.
• Consider linking posts in series on your blog or with other similar organisation in your area or with the same interests
• Don't worry if a post seems 'half finished', blogs are meant to be a conversation, encourage dialogue and debate in the comments.
• Comment on other's blogs that are similar and link back to yours.
• Mention your blog on your website, email, social media, posters ...
Wordpress Considerations• Prepare to have less control over your messages and brand so
keep scanning and monitoring for mentions.
• A free site Wordpress.com site is sufficient for most groups, but does lack some flexibility for advanced users.
• Be ready for Trolls & Spam. Respond consistently with posting guidelines and make sure Spam filter is in place (Askimet).
• Don't underestimate time it takes to build a community, feed it with new content & reply. Consider sharing load as a team.
• Don't ignore your readers, they've invested time and interest in your blog so return the favour and reply to their comments.
• Wordpress.com sites are automatically backed up, but on a Wordpress.org site, export your pages or use a Backup Plugin.
Measuring Success- Check how many times links are clicked if using Bit.ly
- Listen what's said about your organisation using Topsy- Monitor. Google Analytics, Facebook Insights & Wordpress page visits, combine in Sparkwi.se- Measure. Tweetreach, Twitalyzer, SocialBro, www.twentyfeet.com- Visualize. Infographics on Visual.y, My Social StrandBUT …. real success is not just about the numbers- Tell stories of real people and real changes- Find out how people heard about you- Build relationships & success by joining in conversations- Social media presence an reflection of your organisation- Engage press, funders, authorities with pictures and video- Say Thank You!
Any Questions?
Things you'd like to be able to do?
Other websites
Anything else ….(Technology related!)
Guides and Links ...
http://resources.mediatrust.org/microsite/allourstories , http://nptechuk.wordpress.com/sms-links/ andhttp://www.problogger.net/31-days-to-building-a-better-blog/
