Upload
charitycomms
View
1.742
Download
0
Embed Size (px)
Citation preview
Today we’ll see how crowdfunding could help your charity…
Reach new audiences
Test new ways of working
Generate multiple PR opportunities
It isn’t new…
“A group of people coming together to pledge the funds needed to make something happen…”
57% are under 40
17% are 18-25
81% are under 50
More like to be
male than the
average
JustGiving user
More ‘socially
active’
From lower income
households.
In summary…
Crowdfunding is attracting a new, younger more socially active audience who are often keen to get involved with projects beyond their initial gift.
The creation of a campaign can enable you to join the news agenda, or simply provide an excuse for you to talk about your impact.
No standing starts! Plan for the key moments you’re expecting and decide how you’re going to make the most of these in advance.
Visit the CharityComms website to
view slides from past events, see
what events we have coming up
and to check out what else we
do: www.charitycomms.org.uk