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Crowdfunding goes Mainstream Goncalo de Vasconcelos CEO and Co-Founder @SyndicateRoom @GoncaloTV

Crowdfunding goes Mainstream - stjohns.co.ukstjohns.co.uk/.../05/Crowdfunding-Goes-Mainstream.pdf · Crowdfunding myths @SyndicateRoom Process It’s easy It’s dumb money It’s

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Page 1: Crowdfunding goes Mainstream - stjohns.co.ukstjohns.co.uk/.../05/Crowdfunding-Goes-Mainstream.pdf · Crowdfunding myths @SyndicateRoom Process It’s easy It’s dumb money It’s

Crowdfunding goesMainstream

Goncalo de VasconcelosCEO and Co-Founder

@SyndicateRoom

@GoncaloTV

Page 2: Crowdfunding goes Mainstream - stjohns.co.ukstjohns.co.uk/.../05/Crowdfunding-Goes-Mainstream.pdf · Crowdfunding myths @SyndicateRoom Process It’s easy It’s dumb money It’s
Page 3: Crowdfunding goes Mainstream - stjohns.co.ukstjohns.co.uk/.../05/Crowdfunding-Goes-Mainstream.pdf · Crowdfunding myths @SyndicateRoom Process It’s easy It’s dumb money It’s

SyndicateRoom

Why we started?

@SyndicateRoom

Page 4: Crowdfunding goes Mainstream - stjohns.co.ukstjohns.co.uk/.../05/Crowdfunding-Goes-Mainstream.pdf · Crowdfunding myths @SyndicateRoom Process It’s easy It’s dumb money It’s

Why SyndicateRoom started

Company-ledCrowdfunding

Page 5: Crowdfunding goes Mainstream - stjohns.co.ukstjohns.co.uk/.../05/Crowdfunding-Goes-Mainstream.pdf · Crowdfunding myths @SyndicateRoom Process It’s easy It’s dumb money It’s

Why SyndicateRoom started

Investor-ledCrowdfunding

Company-ledCrowdfunding

Page 6: Crowdfunding goes Mainstream - stjohns.co.ukstjohns.co.uk/.../05/Crowdfunding-Goes-Mainstream.pdf · Crowdfunding myths @SyndicateRoom Process It’s easy It’s dumb money It’s

Why SyndicateRoom started

Investor-ledCrowdfunding

Company-ledCrowdfunding

Page 7: Crowdfunding goes Mainstream - stjohns.co.ukstjohns.co.uk/.../05/Crowdfunding-Goes-Mainstream.pdf · Crowdfunding myths @SyndicateRoom Process It’s easy It’s dumb money It’s

@SyndicateRoom

Page 8: Crowdfunding goes Mainstream - stjohns.co.ukstjohns.co.uk/.../05/Crowdfunding-Goes-Mainstream.pdf · Crowdfunding myths @SyndicateRoom Process It’s easy It’s dumb money It’s

The Investor-led Model

Sophisticated Deals

Sophisticated Investors

Professional Investors

Page 9: Crowdfunding goes Mainstream - stjohns.co.ukstjohns.co.uk/.../05/Crowdfunding-Goes-Mainstream.pdf · Crowdfunding myths @SyndicateRoom Process It’s easy It’s dumb money It’s

Crowdfunding myths

@SyndicateRoom

Process

► It’s easy

► It’s dumb money

► It’s quick

► Therefore I’ll get on with it at the

last minute

Sectors

► It’s for breweries and

restaurants

► The crowd won’t understand

what my company does

Amounts

► It’s all about £10 investors

► I don’t want them in my cap

table

► I don’t want a long cap table

Investment

► No business angel / VC will

touch this but the crowd will

never know

► I can raise money and do

whatever I want with it

Page 10: Crowdfunding goes Mainstream - stjohns.co.ukstjohns.co.uk/.../05/Crowdfunding-Goes-Mainstream.pdf · Crowdfunding myths @SyndicateRoom Process It’s easy It’s dumb money It’s

Crowdfunding 2.0

so much more than restaurants and breweries

@SyndicateRoom

Page 11: Crowdfunding goes Mainstream - stjohns.co.ukstjohns.co.uk/.../05/Crowdfunding-Goes-Mainstream.pdf · Crowdfunding myths @SyndicateRoom Process It’s easy It’s dumb money It’s

Sophisticated Deals

£1.8m

£1m

£1m

£1.9m

Page 12: Crowdfunding goes Mainstream - stjohns.co.ukstjohns.co.uk/.../05/Crowdfunding-Goes-Mainstream.pdf · Crowdfunding myths @SyndicateRoom Process It’s easy It’s dumb money It’s

Sophisticated Deals

£1m

£1m

£1m

£2.3m

Page 13: Crowdfunding goes Mainstream - stjohns.co.ukstjohns.co.uk/.../05/Crowdfunding-Goes-Mainstream.pdf · Crowdfunding myths @SyndicateRoom Process It’s easy It’s dumb money It’s

SyndicateRoom

Achievements

@SyndicateRoom

Page 14: Crowdfunding goes Mainstream - stjohns.co.ukstjohns.co.uk/.../05/Crowdfunding-Goes-Mainstream.pdf · Crowdfunding myths @SyndicateRoom Process It’s easy It’s dumb money It’s

SyndicateRoom achievements

► +2 years

► +70 British companies

► +£40m

► Average investment

► Over £15,000

► Average funding round

► Over £600,000

► Better for entrepreneurs:

► +80% of deals successfully

funded

► Better for investors:

► 2 failures out of over 70

companies

Page 15: Crowdfunding goes Mainstream - stjohns.co.ukstjohns.co.uk/.../05/Crowdfunding-Goes-Mainstream.pdf · Crowdfunding myths @SyndicateRoom Process It’s easy It’s dumb money It’s

The first and only crowdfunded AIM IPO

in the world

“Cambridge-based SyndicateRoom Makes AIM History”

“SyndicateRoom is the first company to harness investment both from private investors via crowdfunding and institutional buyers for its IPO.”

Page 16: Crowdfunding goes Mainstream - stjohns.co.ukstjohns.co.uk/.../05/Crowdfunding-Goes-Mainstream.pdf · Crowdfunding myths @SyndicateRoom Process It’s easy It’s dumb money It’s

SyndicateRoom vision

@SyndicateRoom

A million people 1,000 great companies

Investing £1bn / year

Disrupting today.

And tomorrow.

Page 17: Crowdfunding goes Mainstream - stjohns.co.ukstjohns.co.uk/.../05/Crowdfunding-Goes-Mainstream.pdf · Crowdfunding myths @SyndicateRoom Process It’s easy It’s dumb money It’s

SyndicateRoom

Thank you

@SyndicateRoom