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Tamar Abrams Pro Bono Communications Clinic October 24, 2014
Communicating With Impact Leveraging Limited Resources
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Does This Resonate With You?
There are a number of steps policymakers can take to design and implement policies that enhance food security and build resilience to conflict: • Recognize that conflicts often occur together with and are
related to other shocks such as economic crises, price shocks, and natural disasters
• Refrain from increasing subsidies, a favorite policy measure in times of crises, which may help keep poverty and food insecurity levels lower but do not build resilience
• Include climate change adaptation as an integral part of conflict prevention in part because climate change is expected to significantly increase the likelihood of conflict in the future
Communications efforts fail when:
1. You promise your audience something and don’t deliver
2. Your messages are not audience-focused
3. You assume your audience knows more about your issue or organization than it does
4. Your messages are too long or complex
5. You don’t use all appropriate methods of communicating
Communicating With Impact
Tam
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Seven Steps to Communicating With Impact
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Communications strategies support your organization’s strategic plan. A communications plan cannot exist on its own.
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Who are the top three audiences you need to reach to ensure the success of your project or organization?
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It’s not about you. It’s about your audience. What are they ready to hear? Not what are you ready to say?
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Create audience-focused messages that will resonate with your key audiences.
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Safe, affordable, long-term housing with supportive services help children and adults to reach their full potential and empower them to live increasingly independent and productive lives.
The DC government doesn’t care about homeless citizens and so either ignores them or puts them in dangerous, temporary housing while giving big business tax breaks to build more million dollar condos.
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What are the best ways to reach your key audiences?
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Listen.
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Evaluate your efforts to see what worked and what didn’t.
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PCDC Consultants Are Here to Help You Succeed
Remember that communications is how you take a great idea or project out into the world.
Tamar Abrams [email protected]
Presentation Design by Sensical Design & Communication Photos via Flickr/Creative Commons
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