Communicating Impact

Telling Your Story: Part 1

2

3

“No amount of technology

will turn a bad story

into a good story.”

John Lasseter

Communicating Impact

Telling Your Story: Part 1

Ventures’ Story

6

7

“No amount of technology

will turn a bad story

into a good story.”

John Lasseter

Part 1:

Defining microenterprise indicators

Part 2:

Developing a data-driven culture

Part 3:

Sharing your story

Part 1:

Defining microenterprise indicators

Part 2:

Developing a data-driven culture

Part 3:

Sharing your story

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What do we

track?

Grant deliverables

Standard industry

indicators

Historical precedent

Mission

Types of data you could collect

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Outputs

Demographics

Program Feedback

Outcomes

What story do you want

to tell?

12

13

Our Mission

Ventures’ Key Indicators

Business license (yes/no)

Making sales (yes/no)

Annual revenue ($)

Hours working at business (FT, PT, seasonal)

Employees (#)

Employee wages ($)

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“Nice-to-have” Indicators

Household income

Poverty level

Business profit

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ACTUALIZACIONES DEL NEGOCIO

1. He completado el Plan de Viabilidad de Ventures.

2. He completado un plan de negocios que no es de Ventures.

3. Tengo una licencia de negocios del Estado de WA.

4. Trabajo en mi negocio a tiempo completo (30 horas o más a la

semana)

5. Mi empresa realizó ventas el mes pasado.

6. He estado vendiendo por un año o más.

7. Mi negocio tuvo ganancias en el mes pasado.

8. Gasto parte de los ingresos de mi empresa en gastos personales

como alimentos o renta.

9. Tengo un trabajo(s) como empleado fuera de mi negocio.

10. Contrato empleados para que me ayuden con mi negocio.

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Training

Evaluations

1-on-1

Coaching

Emailed

Surveys

Challenges

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Asking tough questions

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Part 1:

Defining microenterprise indicators

Part 2:

Developing a data-driven culture

Part 3:

Sharing your story

Creating a Data-Driven Culture

21

Collect data

Reflect & integrate

evaluations

Provide services

22

Ventures’ “Storyboard”

23

1 2 3

4 5

Understand

your clients

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1

25

1

Female62%

Male38%

GENDER

3%

3%

23%

20%

37%

6%

9%

0% 10% 20% 30% 40%

Don't Know

Product (food)

Product (non-Food)

Service (food)

Service (non-food)

Service and Product (food)

Service and Product (non-food)

BUSINESS TYPE

Understand

your clients

Celebrate

success

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2

27

2

186

281 271

361

Spring 16 Summer 16 Fall 16 Winter 17

1-on-1 Hours by Quarter - All Staff

Summer

2016Fall 2016 Winter 2017

70.4 39.9 115.5

Hello Betsy,

Thanks for entering your 1-on-1 hours in the database.

Below, you’ll see your total hours for the past three

quarters, as well as a graph of all staff’s hours over the

past year.

Celebrate

success

Improve

programs

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3

Creating a Data-Driven Culture

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Collect data

Reflect & integrate

evaluations

Provide services

30

3

60%

Percent who completed the Feasibility Plan.

0%

20%

40%

60%

80%

100%

Client Learning

Intro Course - Outcomes

Improve

programs

Empower

staff

31

4

32

4

Empower

staff

Communicate

impact

33

5

Part 1:

Defining microenterprise indicators

Part 2:

Developing a data-driven culture

Part 3:

Sharing your story

35

5

Communicate

impact

Opportunities to share data:

36

5

Social media “snippets”

Blog Posts

Annual Report

Traditional Evaluation Reports

To review…

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1

2

3

4

5

Understand your clients

Celebrate success

Improve programs

Empower staff

Communicate impact

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Success!

Success!

EXPECTATION:

REALITY:

Data must be useful

in order to be utilized.

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Resources

ASPEN Institute – MicroTracker

Evergreen Data

Tableau Service Corps

Ventures Network

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1. What story do you need to tell with your data?

2. What indicators will help you tell that story?

3. How do you utilize data internally? Externally?

4. What is your “data dream”? If you could implement any system, chart, survey, or data project, what would it look like?

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Thanks!

Kellie Kinzel

Data & Evaluation Manager

Ventures

kkinzel@venturesnonprofit.org

206-352-1945

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