Understanding Social Media and Using it to Your

AdvantageNathan C. Hunerwadel

Communications SpecialistColorado Division of Homeland Security

& Emergency Management@hunerwadel

nathan.hunerwadel@state.cous

Agenda

IntroductionSocial Media Statistics

Persistent & Emerging ConcernsAnonymous Trends

Specific Platform ReviewUsing it to Your Advantage

Questions

Manage @ReadyColorado Blog and Social Media accounts

Colorado Virtual Operations Support Team Manager

Reserve Deputy Sheriff, Jefferson County Sheriff’s Office

PIO with the Jefferson County Type III IMT

@Hunerwadel ~ about.me/hunerwadel

Nathan C. HunerwadelCommunications Specialist

Social Media 101

Published on Apr 16, 2014#Socialnomics 2014 by Erik Qualman is the fifth version of the most watched video series on Social Media. Qualman is a #1 best selling author and keynote speaker on digital leadership. The video was produced by Equalman Studios. Source data for the statistics in the video is available in the book Socialnomics (sold on Amazon) socialnomics.com | @equalman(Text taken from You-Tube video description)

#Socialnomics 2014

Teens are among the leaders of Internet trends. The world is advancing so quickly that many of today's teens will find future careers in technologies that haven't been invented yet. Through the Think Time videos, you'll see why it's time for them to become more cyber savvy. By MySecureCyberSpace

(Text taken from You-Tube video description)

Think Time – Teens and Social Networks

Social Media Statistics

http://www.pewinternet.org/2013/07/10/10-things-to-know-about-how-teens-use-technology/

10 Things to Know About How Teens Use Technology – Pew Research Internet Project

Social Media StatisticsTeens, Social Media, and Privacy – Pew Research

http://www.pewinternet.org/2013/05/21/teens-social-media-and-privacy-3/

Persistent & Emerging ConcernsNorton Online Family Report

http://us.norton.com/content/en/us/home_homeoffice/media/pdf/nofr/Norton_Family-Report-USA_June9.pdf

Persistent & Emerging Concerns

Infographic – How to Keep Students Safe Online

https://gaggle.net/speaks/infographic-how-to-keep-students-safe-online/

Persistent & Emerging ConcernsMcAfee The Secret Online Lives of Teens

http://promos.mcafee.com/en-US/PDF/lives_of_teens.pdf

http://promos.mcafee.com/en-US/PDF/lives_of_teens.pdf

Persistent & Emerging ConcernsMcAfee The Secret Online Lives of Teens

http://promos.mcafee.com/en-US/PDF/lives_of_teens.pdf

Persistent & Emerging Concerns2011 AP-MTV Digital Abuse Study

• Three-quarters of youth believe that digital abuse is a serious problem, and intervention is on the rise from 2009

• Digital abuse isn’t generally the act of strangers – perpetrators are usually people known well• Youth are aware that sexting can be a serious problem, but still 1 in 3 have engaged in some form of

sexting. • Many who “sext” do so as a result of pressure.• Additionally, 41% of those in a relationship have experienced some form of digital dating abuse, with

about a quarter feeling pressure to constantly “check in” with their partner. • Slurs are common online, and young people regularly encounter words like “slut” “that’s so gay” “fag”

and “retard” on social networks.• Youth know digital discrimination is a serious issue, yet many don’t fully grasp the weight of

discriminatory language. • Youth point to some tactics as helpful in ameliorating digital abuse, particularly limiting the perpetrator’s

access to their social network accounts, passwords and digital contact info.• Compared to two years ago, young people today are more aware of the potential negative impacts of

posting information online and more likely to intervene when they see peers experiencing digital abuse.• Digital Abuse is not something to be dismissed as “no big deal.” Most (53%) of those who have

encountered abuse online say the experience was deeply upsetting. • Association seen between digital abuse and mental health.• Other risky behaviors are associated with digital abuse.• Students engaged in sexting or who are victims of digital dating abuse are more likely to consider

dropping out of school.• Whether rich or poor, black or white, digital abuse touches young people from all parts of society

http://www.athinline.org/pdfs/MTV-AP_2011_Research_Study-Exec_Summary.pdf

Persistent & Emerging Concerns2013 AP-MTV Digital Abuse Study

http://www.athinline.org/pdfs/MTV-AP_2011_Research_Study-Exec_Summary.pdf

http://www.athinline.org/pdfs/2013-MTV-AP-NORC%20Center_Digital_Abuse_Study_Release.pdf

Persistent & Emerging ConcernsNational School Safety & Security Services

http://www.schoolsecurity.org/2014/02/schools-face-new-wave-violent-threats-sent-social-media-electronic-means-study-says/

Persistent & Emerging Concerns

http://www.nola.com/education/index.ssf/2014/10/ebola-related_social_media_hoa.html

Persistent & Emerging ConcernsSWATTING – Dangerous New Trend, More Than Just A Prank

http://www.iveclaw.com/swatting-dangerous-new-trend-fraught-dangers/

Anonymous Trends“A funny thing happened on the way to an authentic internet: Anonymity came back into vogue. Today, there are literally dozens of anonymous apps that allow you to vent, confess, or share secrets with strangers while going incognito. These apps are so popular, in fact, that it’s hard to keep track of them all.” ~ Kevin Roose ~ Daily Intelligencer ~ NYMag.com http://nymag.com/daily/intelligencer/2014/06/complete-guide-to-anonymous-apps.html

“The Secret’s Out“Critics maintain that anonymity is a double-edged sword. While it lets the public frankly discuss issues they might not otherwise in an open forum, cloaking one’s identity leads some to believe they can tease and troll others at will.

“This is especially true among kids, teens and adults in their early 20s—groups not known for their restraint and self-control. (The penetration of these apps is high among young people. Nine percent of Internet users ages 10-18 in the U.S. use Ask.fm on a daily basis, while about 5 percent utilize Secret, Whisper and Yik Yak every day, according to research data from McAfee.)

‘“They may be feeling power for the first time,” says anti-bullying activist Mike Dreiblatt, co-author of the book How to Stop Bullying and Social Aggression. “For some young people, that can be intoxicating. They don’t know when to stop. Cyberbulling and anonymous apps go hand in hand.”’ ~ David Gianatasio ~ ADWEEK.comhttp://www.adweek.com/news/advertising-branding/anonymous-apps-whisper-and-secret-have-dark-side-160107

Anonymous Trends“These apps are demonized because they’re new,” adds Lee Tien, senior staff attorney at the Electronic Frontier Foundation, a nonprofit that supports digital rights. “There’s a tendency to blame the technology or the modality.” Working through issues like bullying and abuse, he says, “are part of the free-speech bargain. Those costs are something that we deal with. No right-thinking person says free speech has no cost.” Quoted by David Gianatasio in ADWEEK.comhttp://www.adweek.com/news/advertising-branding/anonymous-apps-whisper-and-secret-have-dark-side-160107

WhisperSecretYik YakGossupBabblyCloaqViper

Insider

MoodLocal

AnonymousButterflyEffect

MatterEther

SteamsBamtboo

WUT

ImpulsesShareWhe

reConfidlyShrtwvTruthErodr

SneekyBackchat

rumrhttp://nymag.com/daily/intelligencer/2014/06/complete-guide-to-anonymous-apps.html

Specific Platform Review

https://gaggle.net/top-social-networking-sites-and-apps-kids-use/

4chan.org9gag.com

Ask.fmBadoo

Burn NoteChatRouletter.co

mCreepypasta

DropboxFacebookFacebook

MessengerFess

FireChatFoursquareGoogle+

Google DriveGrom SocialInstagram

KeekKik

LeakMeet Me

Myex.com

MyspaceOKCupidOmegleOovooPath

PhotoSwapPlenty Of Fish

“POF”Reddit Forums

SecretSlingshotSnapChatSpring.me

StreetchatTagged.com

TinderTruth

TumblrTwitterViberVineVoxer

WhatsAppWhisperYik Yak

Using it to Your Advantage

http://www.pewinternet.org/2014/07/23/13-things-to-know-about-teens-and-technology/

Using it to Your AdvantageListen to the Conversation and Engage

A Maryland school district will be one of only four in the nation to use special software to track students' social media posts. The idea is to keep students safe. FOX 5's Lauren DeMarco has more.https://www.youtube.com/watch?v=VV9uNKVef_A

Use of Geolocation Services

There is notable growth in the number of social media users who are now setting their accounts to include location in their posts. Among adult social media users ages 18 and older, 30% say that at least one of their accounts is currently set up to include their location in their posts, up from 14% who said they had ever done this in 2011.2 This trend is also showing up among younger users. An earlier Pew Internet survey of teens ages 12-17 found that 16% of teen social media users have their accounts set up to automatically include their location in posts.3http://www.pewinternet.org/2013/09/12/location-based-services/

Using it to Your AdvantageListen to the Conversation and Engage

https://www.facebook.com/pages/School-Resource-Officer-HobartIN/138999636114920

https://www.facebook.com/profile.php?id=100004719858297&fref=ts

Using it to Your AdvantageUpdate Policies

“What was clarified in this specific case was referring Facebook and Twitter and some of the other social media sites by name,” says the district’s communication director, Jarret Peterson. “We also clarified teachers can use social media to push information out and that students should not be followed or ‘friended’ on social media.”

http://whotv.com/2014/09/26/school-districts-revising-social-media-policies/

Using it to Your AdvantageCommunicate and Train

https://www.facebook.com/pages/School-Resource-Officer-HobartIN/138999636114920

http://lexch.com/news/regional/grand-island-schools-plan-presentations-on-social-media-for-parents/article_dac58a20-5975-11e4-b92e-97ba37c57da6.html

http://triblive.com/neighborhoods/yournorthhills/yournorthhillsmore/6931594-74/parents-presentation-media#axzz3GtYu8m00

Using it to Your AdvantageCommunicate, Communicate, Communicate

Many school districts now use social media to communicate with parents. News 8 looks into one district taking social media to the next level.

http://youtu.be/9tLYGvE7w4g

https://twitter.com/SheriffCameron/status/512673004581830656

https://twitter.com/firstsheriff/status/512638870656004096

Using it to Your AdvantageUse it in the Classroom

http://www.bestofneworleans.com/gambit/social-media-in-the-classroom/Content?oid=2506272

But in Loyola's social media classes, and within the university's newly minted social media minor, it's not about teaching students how to use the technology with which they are intimately familiar. Instead, it's focused on teaching them how to use social media strategically and get the most out of what the various platforms offer. "It's a question of what is good content — when do you post and thinking about how you post strategically," Nelson says. "How do you work together across platforms?"  In Nelson's social media class, the School of Mass Communication is the students' client. Students represent the school by operating its social media presence. Content is produced with a purpose and students get a real life connection between the classroom and the world beyond its walls. Nelson says one of the major challenges students face is how to find a dynamic voice that appeals to a variety of audiences.  "Trying to reach high school students, who are increasingly straying from Facebook because their parents are on it, that could be Instagram and Tumblr," he says. "Alumni like Facebook. Everybody loves Twitter, so the thrust of the semester is being able to direct [students'] messaging."

Using it to Your AdvantageWatch and Learn!

https://twitter.com/SmokyNow

https://twitter.com/SmokyNow/status/457289866275848192

Using it to Your AdvantageBeware of the dangers. Embrace the positive potential.

http://promos.mcafee.com/en-US/PDF/lives_of_teens.pdf

Questions?

Nathan C. HunerwadelCommunications Specialist

Colorado Division of Homeland Security& Emergency Management

@hunerwadelnathan.hunerwadel@state.co.us