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Enterprise and Industry
Future EU policy for creative industries as an emerging industry
European Creative Industries Alliance Conference
“Create! Innovate! Grow!”, Amsterdam, 28.11.2014
Carsten Schierenbeck
SMEs: Clusters and Emerging Industries
3
Awareness needed of the fact that creative industries…
• offer 6.7 million jobs (3%) & contribute to 3.3% of GDP (EU27)
• grow faster (3.5% versus 1% employment growth in 2000-07)
• are dominated by micro-firms (95% have fewer than 10 staff) in numbers but are sometimes driven by large multi-nationals
• innovate more (32% product innovation versus 21% in the UK)
• support innovation in other industries (46% in Austria)
• comprise large shares of self-employed & skilled professionals
• feature a high degree of supply-chain and inter-firm linkages
• concentrate in major cities, often organised in regional clusters
Actions needed given that creative industries…
• are still wrongly perceived as risky
• face difficulties in accessing finance
• are rarely adequately addressed by economic and innovation policies
• often lack professional networking and customised business support
• have yet to overcome sectoral silos
Popakademie Baden-Württemberg 5
Policy agenda to maximise the innovative contributions of Europe’s creative industries
Input for
Creative Europe
Horizon 2020
COSME
Digital Agenda
…and other EU strategies and and programmes
7
Source: European Commission 2006 Innobarometer on clusters‘ role in facilitating innovation in Europe and 2008 Staff
Working Document on the concept of clusters and cluster policies and their role for competitiveness and innovation:
Main statistical results and lessons learned. See http://ec.europa.eu/enterprise/policies/innovation/policy/clusters
Why clusters? SMEs are more innovative!
Pop Academy Baden-Wurttemberg 9
Creative industries cluster
Creative industries's share of regional emplyoment
Why cross-sectoral collaboration matters?
...offers opportunities for new knowledge combinations and innovation.
... shapes new products, value chains and industries.
... diversifies specialisation patterns that are more likely to boost economic prosperity.
Nurturing emerging industries
Example: Experience Industries
12
Some findings from the public consultations on the experience industries
- - Partial support to statement that “experience economy evolves at the borders between creative industries, leisure and sport, tourism, entertainment and eco-industries” (not eco-industries)
- - More views that there is no need for specialised organisations division of opinions
- - Awareness raising& new business models & service offerings needed
- - Need for cross-sectoral collaboration and finance
Mannheim17 April 2013 Popakademie Baden-Württemberg 13
Towards a systemic approach
Focus only on research and technological innovation Focus on all forms of knowledge and innovation
Support service innovation as such Support transformation through service innovation
Support individual specialised firms Support clusters or networks of related firms
Focus on a given set of service sectors Focus on manufacturing and services
Copy-paste best practice Search for the next practice
Follow growth trends without reflection Capitalise upon regional competences for the
development of emerging industries
Follow a horizontal approach without specific target Follow a systemic approach
Follow a narrow sectoral approach Follow a cross-sectoral approach
Launch pilot projects in isolation Launch large-scale demonstration projects through a
systemic approach
Find a problem for an innovation
(i.e. searching commercialisation)
Find an innovation that can solve a problem
(i.e. addressing challenges)
http://ec.europa.eu/enterprise/policies/sme/regional-sme-policies
Challenges Objectives Measures
Reindustrialise EU's industrial base
Develop long-term internationally competititive goods and services
Create new industrial value chains
Support development of emerging industries in Europe
Contribute to regional smart specialisation strategies
Support cross-sectoral and cross-regional cooperation
Support innovation activities
Improve business environment through open collaboration spaces
Horizon2020: Cluster facilitated projects fornew industrial value chains
15http://ec.europa.eu/research/participants/portal/desktop/en/opportunities/h2020/topics/2350-innosup-1-2015.html
16
Role of cluster organsations
Large-Scale Demonstrator
#large-scaledemonstrator: real lifetest of novel solutions toactual 'problem' drivenby strong partnershipand strategic use ofresources
17
Call open since 25/07/2014
Deadline 1:
Cluster facilitated projects for newindustrial value chains: INNOSUP-1-2015
18
At least 75% to support
innovation in SMEs
Overall Budget 2015-2020: EUR
140 Million
Budget 2015: EUR 24.9 Million
Two-stage submission procedure
Support for 5-10 projects per year
Standard eligibility criteria
Deadline 1:30/04/2015Deadline 2:
09/09/2015
Funding rate 70% except for
non-profit entities 100%
First stage concept note of
10 pages
Focus areas of applications of CIP initiative on emerging industries
SMEs: Clusters and Emerging Industries Unit (D5)
SMEs and Entrepreneurship Directorate
European Commission, Enterprise and Industry Directorate-General
Horizon 2020 work programme on Innovation in SMEs -Call topic INNOSUP-1-2015: Cluster facilitated projects for new industrial value chains
(including background note and FAQ under topic conditions and documents):http://ec.europa.eu/research/participants/portal/desktop/en/opportunities/h2020/topics/2350
-innosup-1-2015.html
PowerPoint slides and video recording of SMEs in Horizon2020: Information Days http://ec.europa.eu/research/sme-techweb/index_en.cfm?pg=h2020_event
European Cluster Observatory report on Collaboration and Business Support tools
http://ec.europa.eu/enterprise/initiatives/cluster/observatory/2014-10-10-eco-report-d4.1.pdf
European Cluster Panoramahttp://ec.europa.eu/enterprise/initiatives/cluster/observatory/cluster-mapping-services/cluster-mapping/cluster-
panorama/
•EU Cluster Portal
•http://ec.europa.eu/enterprise/initiatives/cluster/index_en.htm
Creative Industries related links
Communication (2012) “Promoting cultural and creative sectors for growth and jobs in the EU”http://ec.europa.eu/culture/our-policy-development/documents/communication-sept2012.pdf
Green Paper (2010) “Unlocking the potential of cultural and creative industries”http://ec.europa.eu/culture/documents/greenpaper_creative_industries_en.pdf
European Creative Industries Alliance (2012-2014) http://www.eciaplatform.eu/
European Cluster Observatory (2011) Priority Sector Report: Creative and Cultural Industrieshttp://ec.europa.eu/enterprise/newsroom/cf/_getdocument.cfm?doc_id=7070
European Cluster Observatory (2012) "Emerging Industries" reporthttp://www.clusterobservatory.eu/system/modules/com.gridnine.opencms.modules.eco/providers/getpdf.jsp?uid=b20af4e5-581d-4462-a3eb-d178e4754011
Smart Guide to Service Innovation (2012)http://ec.europa.eu/enterprise/policies/sme/regional-sme-policies/documents/no.4_service_innovation_en.pdf
Expert Panel on Service Innovation in the EU (2011) final reporthttp://ec.europa.eu/enterprise/initiatives/esic/materials/expert_panel_report.pdf
European Competitiveness Report 2010 includes chapter on creative industrieshttp://bookshop.europa.eu/en/european-competitiveness-report-2010-pbNBAK10001/
ICT for the creative industries
ECIA Closing Conference
Amsterdam, 27-28 November 2014
Mikolt Csap
DG CNECT G2 Creativity
Advertising and
marketing
Architecture
Design and designerfashion
Film, TV, video, radio
and photography
IT, software and
computer services
Publishing
Music, performing and visual
arts
Arts and Crafts
Cultural and Creative Industries
Video Games
Cultural and Creative Industries
9% growth rate from
2007-2011
14 million jobs in EU
392,000 companies inUK, DE and
FR
85% micro firms with fewer than
10 employees
6.5% of total European workforce
6.8% share of GDP
€860 billion total value
added
8% of total UK exports in
2011
TV & Radio
3 INTERLINKED SECTORS
C
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D
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T
R
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B
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I
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TECHNOLOGY PROVIDERS
ARTS
FILM
PERFORMINGARTS
MUSIC
PUBLISHING
GAMESDESIGN AND
FASHION
MUSEUMSGALLERIES
ADVERTISING
B2CE-COMMERCE
APP STORES
OVER THE TOPservices
BROADCASTING
MARKETING
RETAIL
SOFTWARE
APPS
IOT
SMARTDEVICES
SOCIALMEDIA
CONSOLESHARDWARE
BIG DATA
WEAREABLES
CREATIVE INDUSTRIES
ICT
DISTRIBUTION/ MARKETING
TELECOM
CLOUD
Creative industries and ICT
Craf
tA
dver
tisi
ngA
rchi
tect
ure
Fash
ion
Art
s
Des
ign
Pres
s &
Pub
lishi
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Perf
orm
ing
Art
sV
ideo
Gam
esM
usic
Mov
ieBr
oadc
asti
ngTo
tal
Sensors 2 2 1 1 1 7
Wearables 2 2 2 2 8
Manuf. Process 2 1 2 2 1 8
3D Printing 2 2 1 2 2 1 10
A.I. 1 1 1 1 1 2 2 1 1 11
Modelling 2 1 2 5
3D 2 2 2 1 2 2 1 2 2 2 18
Security/DRM 1 2 1 2 2 1 9
Network/Social 2 1 2 1 2 1 2 2 2 2 17
Cloud 2 2 2 2 2 2 12
Big Data 2 2 2 2 1 1 1 11
Authoring 2 2 1 1 2 1 9
HMI 1 2 1 2 2 1 2 1 2 2 16
Aug. Reality. 1 2 2 1 2 1 1 2 12
Language 1 1 1 1 1 1 6
Media Convergence 1 1 1 2 2 2 9
(1) Light blue Secondary priorities
(2) Dark blue High level of relevance and therefore a high priority
STRENGTHS
• Well established European Creative Industries
• Excellent ICT Research expertise relevant for CI
• Access to a wealth of cultural resources
WEAKNESSES
• Weak penetration of cutting edge ICT technologies
• Shortage of ICT skills
• Atomised Market
OPPORTUNITIES
• Digital Content demand is rising
• New Business Models
• Cross Cutting Technologies
• Wide ICT deployment
THREATS
• Higher competition from emerging markets
• Non-Consistent Copyright system
• Distribution Chains mostly non EU
New European Media
NEW NEM VISION PAPER for H2020
NEM the "European Technology Platform" for digital content justpublished its Vision for Research, Innovation and beyond.
Connected Media & Content for Innovation and Creativity in digital Europe
http://nem-initiative.org/
