From To

Seven questions we ask ourselves at the start of a project

What exactly do you want people to do?

Can you help people, rather than telling them what to do?

Do you understand your audience?

Do you need to change the language?

Is there a way to show that the desired behaviour is normal?

SDNP_PC.indd 1 15/03/2016 14:23

How can you be in the right place at the right time?

Are there partnerships you can use to amplify your impact?

Build a structure and a set of goals

“Over 90% of visitors said they would spend more time outdoors

as a result”

Seven questions

1. What exactly do you want people to do?2. Can you help people, rather than telling them what to do?3. Do you understand your audience?4. Do you need to change the language?5. Is there a way to show that the desired behaviour is normal?6. How can you be in the right place at the right time?7. Are there par tnerships you can use to amplify your impact?

Thank you

Visit the CharityComms website to view slides from past events, see what events we have coming up

and to check out what else we do: www.charitycomms.org.uk

14 July 2016London

#CCbehaviourchange

Sponsored by

Developing behaviour change campaigns