The Secret Formula of Giving

Days#15NTCgivingdays

Caryn Stein Jamie McDonald

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Let’s Get to Know Each Other

Caryn Stein @caryn74VP of Communications & Content

Network for Good

Jamie McDonald @genero_cityFounder & CEO

Generosity Consulting

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So what’s the deal with

Giving Days?

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So let’s party!

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Types of Giving Days

Regional

#GivingTuesday

Affinity

Proprietary YourCause

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Why Giving Days Work

ELEMENTS OF SUCCESSFUL

GIVING DAY CAMPAIGNS

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1. Set a big goal!

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2. A passionate leader & team

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3. Brand your campaign

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4. Amplify through “hubs”

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5. Be creative…and social

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6. Be Contagious

Frequent,

SHAREABL

E content

Donor list

Prospects

Board

Ambassadors

Staff

Media

Volunteers

Hint: COPE - Create Once; Publish Everywhere

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7. Engage community partners

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8. Gamify

ChallengesMatching

Funds

Fundraising

Teams

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9. Celebrate, thank, celebrate.

PLANNING YOUR

GIVING DAY

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When should I get started?

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How much will it cost?

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What’s the right goal?

Donors

New Donors

Dollars

Recurring Givers

Participation

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What’s Your Goal?

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Set up a giving

pyramid

Raise $50,000

8,500 donors in

data file

• 3% participation

• 255 Donors

Planning + Inspiration = Success

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How do I involve my staff

and board?

PlanningMatching

Funds

Personal

fundraisers

ChallengesSocial Media

Ambassadors

Goal Setting

Events

Skill sharing

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Our favorite campaigns

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Our favorite campaigns

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Maximize with Matching:

Four Ts

Ten:One Impact

Target

Time

Thank

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Matching Matters

Sample messages• Do twice the good with one donation.• Contribute today to make sure we can match

your gift. • Every gift made to this urgent appeal – up to

X – will be matched dollar for dollar. Your matched gift will deliver X. Please be especially generous.

• A donor, just like you, will match any donation between now and X.

• This match is a great opportunity to give your first online donation to support our work.

• Make a special gift to X before the match runs out to have your gift doubled.

• A fellow supporter has promised to match, dollar for dollar, whatever you can chip in today.

SETTING UP YOUR

GIVING DAY EXPERIENCE

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The Right Stuff

• A solid website

• Online giving platform

• Flexible email

marketing provider

• Social media

monitoring tools

• Kickass visuals

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At a minimum:

– Clean, simple giving process

– Automated thank yous and tax receipts

– Mobile-ready site for learning & giving

– Easy admin for set up, and management

– Embedded social sharing

– Instant reporting on the progress of your

day

Ideally you’ll also have:

– Multiple inspiring fundraising pages

– Equipped to show your matching funds

– Peer-to-peer fundraising capability

– Donor scroll or progress meter

What online giving capabilities do I

need?

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WHAT MOTIVATES YOUR

COMMUNITY

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5 Things Giving Day Appeals Must

Have

• Urgency

• Consistency

• Specificity

• Identity

• Clarity

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What’s the Script?

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IS A GIVING DAY RIGHT FOR

YOUR ORGANIZATION?

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Questions to ask yourself

• Do we have the team, time, resources to

participate in a Giving Day?

• Can we afford not to?

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Let’s Hear It!

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But wait, there’s more!

Collaboration Notes: http://po.st/OFfH9X

Evaluation Survey: http://po.st/P9VoCq

Giving Day Guide

http://n4g.me/GivingDayGuide