local food loop

40% of people are passionate about supporting local farmers

71% of people think it is important to know where their food comes from

34% of people travel to regions purely because of the particular food and wine available in that region

When choosing new places to buy food, 90% of people rely on social networks over celebrity endorsements

People are looking for local

Local Food Loop is a phone app. It connects people to local businesses that grow, make and serve local food

& drink.

Local Food Loop The home-grown local food guide

Local Food Loop’s power lies in how it makes connections between wherever you are and where your food has come from.

It puts ‘local’ on the map, literally.

Know where your food comes from.

Searchable ‘finder app’

Caters for the entire food chain

Shows local food connections

Promotes businesses that support local farmers

Enables producers to identify new sales opportunities

Allows for regional/LGA branding

Crowd-suggested additions

“Localometer” - quick assessments

Crowd reviews

Promotes food-related events

What does it do?

Where is it?

Right now, Local Food Loop is focussed on Surf Coast, Bellarine and surrounds, as well as Farmers Markets in Tasmania.

It will cover most eastern Australian regions by the end of 2016.

Our Surf Coast experience

Creating opportunities to support local food businesses during Eat Local Month and beyond

Promotion + invitation within Eat Local Month

Business ‘welcomes’

70 Surf Coast food businesses listed

Mainstream media promotion for 6, social media promotion for 55

Demand for info on farm gates and ‘producer-only’ locations just as high as bricks and mortar*

Media partnerships are key

New and existing food businesses using the app to locate customers*

Instagram = businesses, Twitter = foodies, Facebook = non-foodies*

Window stickers are on-ground ‘evidence’ for customers

Has remained ‘sticky’ well after Eat Local Month

Outcomes and findings

Life after Eat Local Month

local food loop

www.localfoodloop.com

@localfoodloop

facebook.com.LocalFoodLoop

@local_food_loop

patrick@localfoodloop.com

0430.22.4343

Patrick O’Callaghan

Listings

1. Basic listings - free

2. Premium listings Create and promote offers, profile suppliers, store image/logo, extended business description.

4. Regional listings Available to local governments, trade associations, tourism authorities etc. Purchased on behalf of members or regional businesses, they provide all the benefits of Premium listings, with the additional benefits of regional keyword tags, peak body logo and other customised elements.

3. Event listings Searchable, promotes food-related tourism events in regions. Profile local suppliers, sponsors, participants etc. Plan to sell event tickets from within the app.

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Webster Shandwick’s “Australia Food Forward” Study 2014

What is it? Local Food Loop is a smartphone app that guides people to places that grow, make & sell local food and drink.

Where is it? Right now in Geelong + Bellarine + Surfcoast + Otways, but we’re already adding food places in Tassie, NSW and Qld.

Who’s listed? Any place that grows, makes or sells local food or drink can be listed in the app.

Who checks what’s local? Right now, it’s a combination of intrepid Local Food Loop people and app users who can let us know if something’s not quite right, as well as suggest new places to add. If you’re genuinely committed to using or selling at least a handful of locally sourced foods that you can point to in your shop, you’ll always be in good standing.

What’s local? Local is anything within 160km (100miles) of where you are. You’re spoiled for choice. If you want suggestions we can happily make some.

What does it cost? Nothing for a basic listing. They’re free.

Really? Yes, basic listings are free. Of course, we’d love you to pay a few bucks to activate in-app marketing features (coupons, loyalty, events, premium descriptions, logos, images, regional search tags, etc) later in 2015, but you’ll always be able to keep your basic listing for absolutely no cost.

Where do I get a window sticker or get my place listed? Email us at feedme@localfoodloop.com or call 0430.22.4343 and we’ll make it happen.

Quick quiz:

Local Food Loop helps regional food businesses get more local and tourism dollars

Local Food Loop also promotes food-based events by alerting app users to upcoming attractions in their regions of interest.

• Food and beverage focussed businesses are promoted as part of the local food scene - media, social media, events

• In-app promotion drives customers to store-fronts, markets and farm gates - window stickers, cross-promotion

• Local economies become stronger when dollars stay local