FBIF2016 · agenda(6th September)

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Food & Beverage Innovation Forum 2016·To Lead Global Trends

Plenary Session

April 20th, 2016

0730 Registration

0850 Address from Chairman

0900 Keynote Speech Opportunities and Challenges of Food Production in Industrial Age 4.0

0930 Chief Talk Careful Thinking in a Changeful Age

How far are food production enterprises away from the Age 4.0?

The impacts of consumer confidence crisis caused by frequent food safety incidents are significant and far-reaching. How should food enterprises stick to the bottom line in the era of intensified competition?

How to reconcile the conflict between the consumption-encouraging policy in developed regions and food crisis in underdeveloped regions？Will the bio-fuel in the name of sustainable development intensify the

conflict?

―Ideality‖ and ―reality‖ in the intelligent packaging

1030 Coffee Break

1100 Keynote Speech Global R&D Innovation Trends in Food and Beverage

1130 Chief Talk

With global concern on health heightening, what challenges will R&D of food enterprises face in the future?

For multinational food industry giants, why is there a difference between the domestic and international use of artificial ingredients?

Is there any advice on transforming ―ideas‖ into ―products‖ via cross-sectorial efficient cooperation?

1230 Luncheon

Marketing innovation and revolution have been under the spotlight in the digital age, such as blooming new technologies and platforms, new advertising and marketing models, increasingly

popular big data applications and consumer contact management, etc. However, for CEOs and CMOs, it is more important to have a full insight into the trends of the business environment. This

insight is to transcend the single perspective of techniques and methods, to clearly figure out the company's new marketing strategies as well as preparations of stronger competence.

1400 Keynote Speech How Can We Succeed in Marketing in a Value-driven Marketing Era

1430 Sponsorship Opportunities (Reserved for Tencent)

1510 Chief Talk New Business Environment and New Marketing Strategies

How to make the change and put it into practice when companies reconsider and rearrange related marketing strategies?

How do CMOs cooperate effectively with CIOs to jointly implement the new strategies?

How should a brand arrange its own portfolio advertisement strategy when the media environment, customer purchase path and marketing contacts have already changed?

In terms of contents, should we follow or lead the trend?

1800

Welcome Dinner

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FBIF2016·Product Innovation

Morning, 21st, April

0830 Welcome Address by Session Chairman

Sweets & Savory Snacks Session

0840 Keynote Speech

Status of the Snacks Industry 2016. The Future of Savory Snacks: Health,

Innovation and Convenience

Health and wellness information customers hold is the new cost of entry into the candy and snack

industry. Find out how retailers are responding to this new challenge.

0915 The Future Chocolate Factory - How to Cope with the Demand for More

Variety and Higher Quality Products

Innovation Showcase

0940 Minion Tic Tac: Yummy with More Fun

Minion Tic Tac won the Most Innovative New Product Award at the Sweets & Snacks Expo 2015

1005 Vintage Confections: Win the Markets through Innovation

The most common food with most innovative design

1030 Coffee Break

1100 Beef Jerky: the Next Ten Billion Dollars Market?

1130 Traditional Foods, Fashionable Ways: How to Make Local Snacks Match

the Big Trends

1205 Luncheon


Afternoon, 21st, April

Beverage Session

1400 Keynote Speech

Beverage Innovation: What’s Hot, What’s Not, What’s Next?

What are the fastest-growing beverage categories and which consumer trends are successful

firms tapping into? ‗Real‘ sugar? Fermented beverages? Plant waters? Functional beverages? In

this presentation, we will discuss:

• Which beverage categories are growing?

• What do consumers want?

• How do retailers view the category?

1440 Sponsor Opportunity

Capturing New Opportunities through Natural Ingredients

1505 Vita Coco: An Innovation of Plant Protein Beverage

1535 Coffee Break

Innovation showcase

1605 Plant Water: A Revolutionary Beverage

In the movie The Lord of the Ring, the old Ent feed dwarfs magic water like myron with a delicate

taste to refresh the body rapidly. Now this comes true. A new organic beverage isolated from

maple or birch is popular in Canada and America.

• How is the Market performance of Plant water and why is it competitive?

• How difficult is it to launch & sustain a new beverage brand? What distinguishes the winners

from the losers?

1635 Gas Water: A Popular Alternative of Soft Drink

1800 Gala Dinner





Morning, 22nd, April

Dairy & Infant Food Session

0830 Opening Remarks

0840 Keynote Speech Technical Trends in R&D of Highly Functional Milk

0920 Dairy Innovation and Added Value at Meiji

• Innovating and creating added value in the competitive Japanese market

• Examples of Meiji‘s innovative products as Sunatural taste milk, compressed infant formula,

probiotic yogurts and novel natural cheeses which suit the Japanese consumer (Meiji Smart

Cheese), new spreads

• Providing the customer with added value not available from similar products

1000 Coffee Break

Successful Business Showcase

1040 Growing Value-added Milks – The Premiumisation of Liquid Milk via Health

and Wellness Propositions

• Sharing the successful case example in Australia in growing customer satisfaction and

profitability

• Profiling a2 Milk and how to change consumer perception

• How niche brands can become mass market?

1120 The Rise of Sports Nutrition as a Strong Emerging Dairy Subcategory, and

What Producers Can Do to Capitalize on This Trend

• How processors can successfully leverage changes in lifestyles and occasions to stake their

claim in the rapidly growing area of dairy health drinks and products

• How dairy products traditionally reserved for sports nutrition is gradually moving more into the

‗on the go‘ and snacking categories

• Employing the right marketing strategies in order to correctly position dairy proteins and their

specific benefits to each demographic

1205 Luncheon


Afternoon, 22nd, April

Dairy & Infant Food Session

Keynote Speech

1400 Progress of Soy Formula with Hypo-allergenic Soy Protein

• Remove 90% of phytic acid and isoflavones from soy protein

• Special enzymatic hydrolysis reduces the allergenicity of soy protein

• Unpowered stirring resin separator system device achieves outstanding quality of new

innovative products

1440 An Innovative Process for Selective Removal of β-lactoglobulin from

Whey

How to reduce the allergenicity of infant formula is a key issue of dairy industry. β-lactoglobulin

is the major allergen, and 82% of milk allergies are caused by it. It‘s the most direct approach of

hypo-allergenic formula to reduce the amount of major allergens and change the properties of

allergens.

1510 Optimizing Oils and Fats for Infant Formula

1540 Coffee Break

1610 Rapid Microencapsulation of Probiotic Bacteria by Renneting and In-situ

aggregation during Spray Drying

1645 Progress of Functional Components like: Lactoferrin, CLA, Functional

Oligopeptide(polypeptide), Functional Oligosaccharide (polysaccharide)

1730 Closing Remarks




FBIF2016·Manufacturing Innovation

Moving to Intelligence


Smart Manufacturing


0840 Keynote Speech

The Vision of Smart Manufacturing

0915 Tech Innovations: The Impact of the Internet of Things, Robotics and

Automation on Food & Beverage Manufacturing

0950 An Open Source Approach to Combining IOT with Real-time Machine

Control

Several Ethernet-based technologies have been developed to handle real-time control for motion

and distributed I/O. This talk will address the requirements for such networks from a motion

perspective. We will show how an open source approach to communications can address the

real-time requirements as well as provide machine connectivity within a factory safely, and

effectively. One unified technology can provide operator safety, machine reliability and performance

as well as world-wide connectivity.

1030 Coffee Break

1100 Industrial Human-Robot Collaboration

Industrial human-robot collaboration is one of the newest trends in the robotics industry. Done

correctly, this practice has proven viable and very successful. Whenever robots and humans share a

common workspace, safety is vital. This seminar will familiarize attendees with the latest robotic

safeguarding and application in food & beverage manufacturing.

1140 3D Printing’s Application in Food Manufacturing

· What role will 3D printing play as we move forward?

· How to improve 3D printing efficacy? What‘s the difficult?

1210 Luncheon

FBIF2016·Manufacturing Innovation Moving to Intelligence


Supply Chain Management 1400 Keynote Speech

Supply Chain Excellence in the Digital Age: Merging the “Science” of

Supply Chain Technology with the “Art” of Process and People Leadership

1440 How Food Enterprises Construct SCV Management System via Modern

Technologies

Food enterprises can visualize the management of order, warehouse and transportation by utilizing

advanced IT system, so as to reduce supply chain management risks and improve its efficiency.

1520 Customer-Driven Supply Chain Operation and insights into Customer

Demands Based on Data Analysis

1550 Coffee Break

1620 Unilever: Leveraging Cost-to-Serve Analysis for Improved Supply Chain

Performance

It‘s an advantage of Unilever‘s supply chain to optimize its distribution network and make win-win

business decisions from cost-to serve analysis. Unilever is creating a successful mode for its

internal supply chain department, wide customer network, suppliers and partners through a series of

supplier optimization projects.

1650 Panel Discussion

Supplier Relationships and Collaboration

· Improve your supply chain performance via vertical merger or strengthened supplier management

· Close collaboration with upper and lower tier suppliers is crucial to ensure complete visibility

across the supply chain

· How can relationships be improved to benefit both the retailers and the suppliers?

· How to manage your supply chain on CSR and collaborate with your suppliers to improve their

performance

1800 Gala Dinner




FBIF2016·Manufacturing Innovation

Moving to Intelligence


Lean & Operational Excellence


0840 Designing Your Processes Right at the First Beginning

0910 How to Implement Corporate Lean Programs: Evidence from Research

· Reports the results from research published in the MIT Sloan Management Review (Summer

2014) and the Journal of Operations Management (March 2015)

· Based on five years research and 44 factory visits in the global Volvo Group

· Learn about the pattern of performance improvement that can be expected from implementing

corporate lean programs in global factory networks

· Learn how to succeed with the implementation of a lean program through its different maturity

stages

0955 Identify Key Drivers and Simple Measures Dramatically Improve Your

Pursuit of Manufacturing Excellence

1030 Coffee Break

1100 How to Balance Lean Manufacturing with Flexibility to Improve Efficiency

and Cut Costs While Promoting Success Rate of New Product Innovation

1140 Business Showcase

Reducing Cost While Maintaining Operational Excellence at all Sites

· Saving on capital spending whilst improving process efficiency and productivity globally

· Adopting a holistic approach to investing in existing facility enhancements

· Combating rising costs of manufacturing with COG reduction

· Building COG reduction into the development of the 'facility of the future'

· Incorporating existing lean and green initiatives into your cost reduction strategy

1210 Luncheon

FBIF2016·Manufacturing Innovation Moving to Intelligence


Safety, Quality & Risk Management

1400 Keynote Speech

Creating Consistent Standards of Excellence

Consistent plant safety, food safety and quality standards can be achieved by setting goals for

manufacturing excellence in all plant locations. Learn how to integrate system-wide performance

standards by employing best practices and harnessing the use of metrics throughout your supply

chain operations

1435 Mergers and Acquisitions: Outlining the Key Issues You Must Tackle to

Protect Food Safety and Quality During the Integration Process

· What should you expect if your company is being purchased or is purchasing another

organization?

· Evaluating the most important questions to ask before you begin the integration process

· Examining the hurdles you must overcome to preserve good safety and quality practices

1515 Coffee Break

1545 Which Hazards do I Need to Control? – How to Strengthen Your HACCP by

Improving Your Understanding of Severity, Likelihood, Risks, Significance

and Validation

1620 Use of Next Generation Sequencing to Track Foodborne Pathogens





FBIF2016·Marketing Innovation


Mobile Technology，Change the Future

China has more than 600 million mobile internet users and 45% of Chinese people use smart phones. This

figure is still climbing. Yet a survey shows that brand advertising budgets failed to catch up with the shift of

customer‘s focus. The profits of mobile ads that reach targeted customers are exclusively gained by

E-business advertisers and mobile app advertisers. However, all will change from now on.

0840 Keynote Speech

Explore Marketing Essence in the Era of Mobile Internet

• What‘ s the nature of marketing in the era of mobile internet?

• Which is more important to a CMO, KPI or brand connotation?

• What‘s the real meaning and right methods to interact with users on the internet and mobile

internet?

0920 A Deep Insight into Increasingly Complex Mobile Consumers

0950 Starbucks: Have a Cup of Coffee via Mobile Technology

Rebuild consumption scenarios in mobile internet era: eg. mobile orders and payments, interaction

with customers

Combine an enterprise‘s mobile ordering system with its entire IT module

1030 Coffee Break

1100 Cross-screen Tracking: Make Your Ads Specifically Targeted

Over the past few years, advertisers have been studying how to send their ads to the same

consumer‘s phone, tablet and PC repeatedly. Thanks to a growingly accurate probability matching,

advertising companies are able to target an ad to the same user with specific interests.

1140 Facebook：How to Advertise More Accurately Based on Consumer

Behavior Data

1200 How Unilever Drives Marketing Decisions Employing Data

1230 Luncheon



Science & Technology • Marketing: AI VS Wearable Devices

1400 Keynote Speech

How do AI Devices Subvert Advertising and Marketing?

1440 Affordable Artificial Intelligence will Guide Marketing Reform

Every CMO is thinking about how to make marketing push meet the consumers‘ varying needs

and how to make their marketing more accurate and proper. Consumption in the era of mobile

internet pays more attention to accurate depiction of consumer‘s portrait, which is not finished at

one time or unchangeable. At present, most marketing efforts are focused on generalization and

location of long term attributes, but ignore scenario attributes. Smart advertisement platforms

can give a more stereoscopic portrait of customers, thus it is creating a new form of positioning

experience for customers in the marketing area.

1510 Coffee Break

Wearable devices can provide unique and valuable data for marketing opportunities.

Analysis of the data provides customers’ specific information. With such information,

advertisers and marketers are able to push ads to their customers more effectively. A big

difference between present advertising and wearable devices is that the latter one is more

accurate and difficult to observe. This holds a great significance to mobile marketing.

1540 When Advertisements Encounter Wearable Devices

1610 Mind Reading of Ads: Consumer Analysis done on Finger Tips

1650 Panel Discussion: Contradiction between Data Commercialization and

Consumers’ Privacy

Wearable devices release vast data via the internet. All the following, no matter it is corporate

marketing to users or users‘ identity or consumption habits, can be turned into various data

which can be stored, handled, dug deep and integrated to use. A large number of commercial,

social or even political benefits are hiding from the data. Thus the industry has one concern:

data security maybe will become the next bottleneck of the wearable devices development. Let‘s

see what solutions we can find to solve this problem.

1800 Gala Dinner






Content Marketing：Creation & Assessment

When it comes to content, producers need to think like a publisher. They have to consider what

good stories you can tell, how the stories bring positive impacts, instead of the idea that content

marketing begins with consumers. This is the only way your story will strike a chord with the

consumers.

0835 Keynote Speech

Publish Or Perish: An Analysis of Marketing Content Creation,

Optimization , and Distribution Models

This presentation will offer marketing best practices based on Forbes Insights‘ evaluations of the

content creation processes of over 250 global marketers, as well offer an overview of the emerging

ecosystem of leading solutions that can systematize the process of creating, optimizing,

distributing and tracking content effectiveness, including: digital marketing, digital media, sales

enablement, and content optimization platforms to help marketers take control of the content

problem.

0920 Journey: How Coca-Cola Connects Storytelling in Real Time

1000 Dove: How to Tell an Emotional Story in the Age of 3.0?

1030 Coffee Break

1100 A Deep Look at Mobile Attribution: How to Delineate Mobile Performance

and Make the Case for Mobile Investment

1130 How to Convince Your Boss to Invest in Content Marketing

How do you find out which content marketing approaches are working best for you

Which are you potentially missing out on?

How do you calculate ROI from content marketing?

1200 Luncheon



Market Different

1400 Keynote Speech

Its flavor is up to you: Even Oreo is 3D Printed

1435 New Money Back Guarantee, Heineken Beer’s Creativeness

Are you accustomed to endorsers giving their firm and solemn promises? However, Heineken

Light releases its new advertisement in an unusual way. It goes like this. In first half of its ad, an

endorser ―with a guilty conscience‖ claims in a classical tone for money-back guarantee.

Suddenly, there is a sharp turn in his speaking manner, ‗Not me, I... Someone will give you your

money… someone at Heineken, I‘m guessing.‘‘ says the endorser. In real life, such a behavior

will have an adverse effect. However, in an advertisement, this scenario will impress the

audience.

1510 Taishan Original: Customization Drives the Fan Economy

In the second half of 2014, with the help of internet thinking, Taishan original built an community

concept of ‗Jianghu‘ and gained a lot of loyal fans—‗Jiangsi‘. On May 20 and June 20, 2015,

Taishan original launched two votes for new customized bottles and released its new

product----Taishan Original. This action is characterized by new forms, strong interaction and

wide coverage. Taishan Beer substantially cuts its cost on traditional advertisement and pays

much attention instead to social media and various activities based on them. It keeps digging

into the internal cultural value of Taishan original to make the brand more unique.

More Creative Marketing Cases ……





FBIF2016·InnoPack

More Sustainable, More Intelligent



0840 Future of Packaging: 2014-2024 Thought Leader Survey Results and

Insights

• Influences on the current packaging landscape and the top packaging drivers

• The current packaging challenges and opportunities.

• Thought leaders survey insights and strategic foresight

Materials Innovation: Source of Sustainability

0920 Keynote Speech

Overcoming the Challenges of Switching to Bio-Based Packaging Materials

• Enhancing packaging life-cycle and controlling costs from production to shelf

• Understanding the environmental impact of bio-based materials: biodegradability and

composability

• Evaluating main barriers to adoption: cost, performance and availability

• Assessing consumers‘ expectations and their impact in the growing use of bio-based packaging

materials

0955 Thermo-Mechanical, Barrier and Antimicrobial Properties of

Polylactide-Based Nanopackaging

1030 Coffee Break

1120 Sponsor Package Reserved for Materials Company

The Revolution in Biobased and Biodegradable Plastics

1150 Business Showcase Tetra Pak: Fully Renewable Carton in F&B Packaging

1220 Luncheon

FBIF2016·InnoPack



Tech-Innovation for Intelligent Future

1400 Applying Tech Enabled Smart-Label Solutions to Track Valuable Product

Information Through the Supply Chain

1430 Innovation in Active Food Packaging: Supercritical Impregnation of

Active Components

1500 3D Printing in Packaging

1530 Coffee Break

1600 Digital Printing: Attracting Consumers through Greater Personalization in

Packaging

1630 Transforming Your Packaging Performance Through Robotics and

Automation

• From science fiction to real action: exploring the staggering growth of robotics use in

automated packaging lines

• Discovering the new role of robots as an integral and integrated part of packaging operations

• Evaluating the benefits of robotics in packaging automation – cost reduction, increased speed,

efficiency and overall equipment effectiveness

• Predictions and challenges for the use of robotics in packaging lines

1710 Improving TCO with XTS and PC Based Automation in Packaging

Applications

PC based control is the lever for reduction of the real total cost of ownership. Extended

transportation system (XTS) offers a high grade of flexibility in various fields of packaging

applications.

1800 Gala Dinner




FBIF2016·InnoPack



Better Design for Better Life


0835 Keynote Presentation

(Reserved for Sponsors)

0915 Cases Study Diamond & Gold Winners of Pentawards 2015

If memory doesn‘t fail us, William Paul‘s ―Freda‖, the happy hen in 2015 was impressive. In 2016,

we again invite 2 to 3 winners of Pentawards 2015 to share their excellent cases on packaging

design.

1020 Coffee Break

Business Showcase

1050 McDonald’s Zig-zag Bag: Turn into a Tray in a Sec

1115 Scoff-ee Cup: Welcome to Bite Me

Team Work Impromptu Design

1140 Colleagues from Simba surprisingly find that there are large amounts of unreasonable food

packaging in our life, some of which have remained unchanged for decades. Innovation comes from

the real care for our clients. Taking every detail of clients‘ experience into account, anyone can

create original and convenient products.

(In this session, we will present some examples with impersonal design. Attendees will be divided

into different groups and led by designers to re-design the samples‘ package to make them more

portable or user-friendly. )

1220 Luncheon

FBIF2016·InnoPack



Brand Building and Packaging

1400 Keynote Speech

Packaging Innovation: How to Commercialize the Next Big Thing

• How to cost-effectively develop and promote a product to fit consumers‘ need they may not

know they need yet?

• The risks of staying stagnant with your current design or package

• What are the next stages in Open Innovation?

1445 Brand Expansion through Package Design and Efficient Testing

• Utilizing consumer insight and trends to cost-effectively break into a new market or transition

product packaging

• How to make the leap from concept to product launch in one year

• Strategies to grow and build your new or current market-steady brand

1515 Coffee Break

1545 Cross Department Thinking and Cooperation

Designers are now part of the upstream innovation process formally occupied solely by

marketing and R&D. The former ―package decorators‖ are now being leveraged for their

creativity, visualization skills and divergent out-of-the-box thinking to fill the pipeline with ideas.

1620 Case Study

In this session, we will choose a successful business case to share how packaging affects

marketing and consumers‘ attraction based on powerful consumer insights.


