Domino’s Pizza- ‘Ye hai ristoh ka time’

Presented By:- Nurani Karuna

Surin

Batch- 2013-2015

(pgpm)

History/Overview Vision & MissionLogo

Makeover Marketing strategies Promotion

Menu

History

Domino's Pizza is an American restaurant chain and international franchise pizza delivery corporation headquartered at the Domino Farms Office Park the campus being owned by Domino's Pizza co-founder Tom Monaghan in Ann Arbor Charter Township, Michigan, United States, near Ann Arbor, Michigan.

Founded in 1960, Domino's is the second-largest pizza chain in the United States.

And the largest worldwide, with more than 10,000 corporate and franchised stores in 70 countries.

Domino's Pizza was sold to Bain Capital in 1998 and went public in 2004.

OVERVIEW OF DOMINOS

•Type- Public Company (NYSE)•Industry -Restaurants•Founded -Ypsilanti, Michigan, United States (June 10, 1960)•Headquarters -Ann Arbor, Michigan, United States•Area served -Worldwide•Key people -Tom Monaghan, •Founder- J. Patrick Doyle, CEO•Products -Pizza, Breadsticks, Pasta, Chicken Wings, Desserts.•Revenue -$2.225 billion USD (2011)Employees- 1,45,000Website- www.dominos.com

Entered India in 1996 through a franchise agreement with VamBhartia Corp.

First outlet was opened in Delhi.

Dominos had the largest network in the fast food segment in India- with 101 outlets across 40 cities.

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Vision“ Exceptional people on mission to be the best pizza delivery in the world”

Mission

“Khushiyon ki home delivery”

1960-1987 1987-1996

1996-20122012-2014

Present Logo- 2014

In 2012, Domino's Pizza removed the word "Pizza" from their logo, to emphasize their non-pizza products. At the same time, Domino's introduced a new logo that removed the blue rectangle and text under the domino in the logo, and changed the formerly all-red domino to be blue on the side with two dots and red on the side with one dot. This is the first time the logo has been redesigned in about 15 years.

Logo

Domino's is getting a makeover: The faux artisanal pizza chain will replace its current compact diamond-shaped logo with a more linear one that no longer includes the word "pizza”

Domino's chief marketing officer Russell Weiner said, "So much of our menu is beyond pizza right now that we feel like we're more than just a pizza place.

Things on Domino's menu that are not pizza: Pasta, chicken wings, sandwiches, stuffed cheesy bread, bread bites, bread sticks, cinnamon bread sticks, and chocolate lava cake. So, many things that involve dough and/or sauce.

MARKETING STRATEGY In order to focus exclusively on increasing orders via mobile application, Domino’s leverage the increasing benefits smart phones provide to parents for their household decisions: quick and seamless access to information and orders.

With the Domino’s application, dinner doesn’t have to be stressful. Putting dinner on the table is now easy, simple, and entertaining .

Parents can now order a meal for the family with just a few taps of their smart phones

PROMOTIONS:- Strategically place poster on doors and next to takeout windows .

4x6 flyer distributed by Domino’s cashier or deliveryman Both will provide incentive for next purchase through Domino’s mobile app.

Redeemers will be asked to enroll in rewards program.

Pizza Order Discount- Dominos offers its customers a number of discount and other promotions on purchasing Dominos pizza.

Dominos start providing coke/fanta/sprite as per their contract with Coca Cola Limited.

Dominos started pizzas mania which start from Rs 39 and we get the toping according to our choice.

Web coupons available at web site www.dominos.co.in

Discounting coupons are being provided with every item purchased.

New schemes at regular interval of time according to the taste of the INDIAN customers.

Mediums through- Television, Online Video, Facebookadds, Mobile apps,Coupons, News paper,Door hanging, gift coupon

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