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SUMMARY.
• Delivery of Pizza within 30 min.
• Domino’s case at least , speeds kills.
• It is estimated that 20 deaths in 1988 including
Jesse Colson 17 year old pizza driver.
• Kinney one of the critic has asked Domino’s to
abolish the 30 min rule.
• “ A license to speed”
Legal critics…..
• State department of labor is investigating the
” 30 min rule”- violation of “1970,
Occupational safety and Health Act”
• Hingst spokesperson of Domino’s says “the 30
min rule is very important for our customers”
• 30 min rule act as an inherent
encouragement, putting great pressure on
drivers- old drivers of Domino’s
All the critics ,
formal as well as
informal….wants
to abolish the “30
min
guarantee”…
Domino’s says “
we are taking a
lot of heat now”
What’s up ?!
Related theory
• Direct marketing
Direct marketing means selling products by
dealing directly with consumers rather than
through intermediaries.
• Traditional methods include mail order,
direct-mail selling, cold calling, telephone
selling, and door-to-door calling.
More recently
telemarketing,
direct radio
selling, magazine
and TV
advertising, and
on-line computer
shopping have
been developed.
A question for solution…
•30 minute guarantee
•Growing legal actions and critics against
the delivery policy.
•Challenging infrastructure and weather
conditions.
•Employing drivers under 18 by the
franchisees.
Solution
•30 minute guarantee should be removed
•Customization of current distribution
locations
• Innovative distribution policy
•Adding new flavors on the basis of regional
tastes
•Play up with the quality
Questions for discussion
•Suggest suitable course of action for
Domino’s Pizza, keeping in view that the
company built its market on the plank of
30 minute rule.
Solution
•Growing critics will be chance to the
competitors to capture the market. So
abolishing the 30 minute policy and
adopting a policy with safety measures
will be suitable.
Question
•Analyse the challenges faced by Domino
Pizza and comment upon their
distribution policies.
Solution
1. Changing consumer habits towards healthier food
choices
2. Franchise operations affected by currency exchange
fluctuations
3. Intensive competition from a fragmented number of
small competitors
Weather conditions and infrastructure in the rural
area
Not a guarantee…….
Innovation….
•Innovation – choco lava cake launched in the year 2009
Conclusion
• “ the manual literally leaves nothing to
chance”, so domino’s can continue their
playing with taste and quality of the
pizzas themselves.
THANK YOU……