DABUR INDIA LTD FINAL PROJECT

SECTOR INFORMATION

Industry size and its contribution to the GDP of the country

23%

19%

16%

15%

27%

Revenue Share of India (FY16)

Haircare Foods Health Supplements Oral Care Others

HTTPS://WWW.IBEF.ORG

COMPANY INFORMATION

HTTP://WWW.DABUR.COM

SWOT ANALYSIS PRODUCT

PORTFOLIOFood

Products(6)

Home Care(6)

Air Care(2)

Dish wash(2)

Rubs & Balm(2)

Baby Care(4)

Cough & Cold(1)

Hair oil (5)

Shampoo(3)

Conditioner(2)

Oral Care(6)

Health Suppliment(6)

Skin Care(4)


COMPETITOR ANALYSIS

ITC

36%

Godrej Consumer

5%Colgate

4%Marico

4%Emami

2%

P&G

2%Gillette India

2%

Godrej Ind

2%

Others

3%

HUL

34%

Dabur India

6%

MARKET SHARE

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MARKETING- SWOT ANALYSIS OF PRODUCT

HTTPS://WWW.MARKETING91.COM

ST

RE

NG

TH

S

1.Strong Dabur brand name

2.Excellent branding and advertising

3.Excellent distribution and availability

4.Competitive Pricing

5.Financially Strong

WE

AK

NE

SS

ES

1.No direct Outlets

2.Seasonal Demands

3.Lack of awareness about AyurvedicProducts

OP

PO

RT

UN

ITIE

S

1.Growing Awareness of Ayurveda

2.Growing Rural Markets

3.Growing Middle Class Women and Beauty Sector T

HR

EA

TS

1.Threat from locally made lemon water

2.Allopathic Players; Advertising and Distribution

ANALYZE MARKETING MIX 4P’SP

rod

uct -Glucose-d is a

99.4 % of pure glucose it is easily absorbed by the body and is available for energy instantly

Pri

ce -skimming strategy based on the market conditions aspects , at present the glucon-d is using product line strategy.

-Competitors pricing

Pla

ce -Glucose-d is distributed to all suppliers & wholesalers and from suppliers to retail outlets

-1,600 Distributors reaching out to 4.5lakh retailers across the country

Pro

mo

tio

ns -TV

-Advertisements

-Retail outlet

layouts

-Newspapers

-Print media

-Sales promotions


Study STP of the product

HTTPS://WWW.ECONOMICTIMES.INDIATIMES.COM

POSITIONING

Extra energy to start your day help in the building of bones and muscles and rejuvenate your body

TARGET GROUP

All age groups Lower, middle class people

SEGMENT

Young sporty people looking for an energetic drink strengthen to the bones. It boosts immunity and replenishes vital nutrients required by the body.

PLOT THE PLC OF THE PRODUCT

FEM

BEAUTY

CARE

BALSARA

DABUR RED

TOOTH PASTE

REAL FRUIT

JUICE

GULABARI

HAJMOLA

CHYAMANPRASH

DABUR AMLA

HAIR OIL

PUDIN HARA

DABUR GLUCOSE

Honitos

Dabur Balm

strong

Dabur Lal

Powder


BUSINESS FINANCE

• SALES OF THE COMPANY WENT UP BY 8.01% TO 8,454.02 CRORE

• PROFIT AFTER TAX RECORDED INCREASE OF 18.47% TO 1265.83 CRORE

Gross Profit and Net Profit Margin of the company


March 31, 201𝟔 March 31, 201𝟓 DIFFERENCE

NET PROFIT 14.97% 12.68% 2.29%

GROSS PROFIT 18.54% 16.86% 1.68%

DIRECT AND INDIRECT COSTS OF DABUR LTD.

AS AT MARCH 31, 2016

Direct Cost

Raw Materials Consumed 1,847.75

Purchase of stock in trade 988.14

Employee Cost 431.77

Finished Goods (9.07)

Work in Progress (9.62)

Total 3248.97

Indirect Cost

Depreciation and

Amortization expenses

72.82

Finance costs 9.83

Other Expenses 1,407.36

Employee benefits expenses 431.77

Total 1921.78

FIXED ASSETS ADDED DURING THE YEAR


March 31,201𝟔

March 31,201𝟓

DIFFERENCE

694.74 670.38 24.36

WORKING CAPITAL FOR THE YEAR

DEBT/EQUITY RATIO OF THE COMPANY


March 31,201𝟔

March 31,201𝟓

DIFFERENCE

820.32 Cr. 312.08 Cr. 508.24

March 31,201𝟔

March 31,201𝟓

DIFFERENCE

40.87 34.76 6.11

HUMAN RESOURCE MANAGEMENT

ORGANIZATION STRUCTURE Selection process


RECRUITMENT SOURCESR

EC

RU

ITIN

G

SO

UR

CE

S

Internal Sources

PROMOTION/LATERAL TRANSFER

Announcement internally

Follow standard recruitment process

PPO (Pre Placement Offer)

Interns

External Sources

Advertisements

Employment Agencies

Campus Recruitment

Professional Organizations

ON THE JOB TRAINING

JOB INSTRUCTION TRAINING

JOB ROTATION

APPRENTICESHIP

COACHING

VESTIBULE TRAINING

OFF-THE JOB TRAINING

LECTURE

SIMULATION

COMPUTER ASSISTED INSTRUCTION

SYNDICATE METHOD

BEHAVIOR MODELING

SPECIAL PROJECT ARRANGEMENTS

TELEPHONE TRAINING SESSIONSDISTANCE LEARNING SESSIONS

TRAINING PROVIDED IN A

COMPANY


INDUCTION PROGRAM• Introduction of a new entrant into any existing

group of people

• Come across in our everyday life

• Your joining to your present Department of

Business Administration.

OBJECTIVES OF INDUCTION:• To make new employee familiar with co-workers,

workplace and work environment.

• To make new entrant secure, courageous and

confident.

• To give real touch of job on day of joining.

EMPLOYEE BENEFITS

Insurance, Health & Wellness

Employees Stock Option Plan

Financial & Retirement

Family & Parenting

Vacation & Time Off

Perks & Benefits

Professional Support

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