MILKA CHOCOLATE“The taste that takes you in the Alps.”

Create an advertisement for a product

English exam-Power Point Presentation

COORDINATING TEACHERMIHAI FRUMUSELU

STUDENTDASCULTU MARIANA VALI

GRUPA 8104

Slogan:“In the Alps, the air is cleaner, the

water is purer and the grass is more green. That’s why, the cows give the best milk. With the best milk we produce the best and finest chocolate.”

ContentsHistoryStrengths and WeaknessesPricesAdvantages and DisadvantagesPublicityExample of ProductsBibliographyAny questions?

History

In 1901, ”Purple Legend” sees daylight, when Milka’s brand name is registered at the trademark office of the royal court in Berlin.

Milka’s name is actually joining the first syllables of the word milk (Milch) and cocoa (Kakao) in German.

In 1994, Kraft Foods International opened a branch in Romania by buying 82% of SC POIANA PRODUSE ZAHARATE SA BRASOV’s shares for the amount of $ 4.4 million.

Strengths and Weaknesses

Strengths: World famous : Milka brand

Purple cow, brand’s logo

A large number of items that cover most of customer’s preferences

Weaknesses: A large number of

calories induce buyers to consume less.

It’s not affordable to all consumers of chocolate

Prices

In terms of pricing strategy, Milka uses price strategy of production line.Example: Milka 100g - 3,5 RON Milka Luflée 100g – 4,0 RON Milka Diet 100g- 5,3 RON Milka 250g – 8,4 RON

Advantages and Disadvantages

Advantages:Because it apeared in Romania recently,

Milka receives multiple opportunities to promote its products.

The special packet that Milka created (Milka Diet) is an opportunity to capture a new market segment.

Disadvantages:

Release on market of new chocolate producing companies

competition

PublicityIn the campaign to promote

Milka chocolate, in both phases, strategy and implementation, producers use TV advertising.

Tombola-Competitions-Prizes

Example of Products

Milka M-joy

Deliciously full of ingredients, with an innovative tablet format, easy to use and reclosable packaging, Milka M-joy is the ideal chocolate to be consumed when you are moving, at break times and during a trip in the mountains.

Milka Luflée Milka Luflée brings

a new dimension of chocolate finesse. Made by a special recipe, Milka Luflée is so soft that it melts in your mouth, because of thousands of bubbles, from the finest chocolate made with Alpine milk.

Bibliography

• https://www.google.ro/

• http://www.milka.ro/milka/page

• http://en.wikipedia.org/

• http://www.historia.ro/exclusiv_web/general/articol/vaca-milka-ideile-indraznete-fac-istorie

Any questions?

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