TO CREATE AN ADVERTISEMENT

Advertisement

An advertisement done properly is a great way to grab your potential customers. Your ad could be published on the Internet, sent through direct mail or be placed in your local newspaper. Here are some quick tips to help you to make your advertisement stand out…

Use Pictures

This is key. Images make people take notice and set the mood of your

advertisement. Never underestimate the power of a perfectly selected

picture and how you position it in your advertisement.

Features and Benefits

Features and Benefits are crucial. Why would someone want to buy your

product or service? It is very important to talk to your audience in their

language to highlight what is great and gives value to your product.

Mention any good solid testimonials that you may have

The testimonials should include specific and believable benefits your customers have received. It is always a good idea to collect testimonials whenever the opportunity presents itself as they

always come in handy.

Publish any endorsements that your product may have acquired.

Your product may have been subjected to safety tests or quality tests by somebody outside of your

business. (e.g. gas boiler tests) Mentioning this will boost your

product's credibility.

Direct the readers of your advertisement

Tell your readers about positive questionnaires or surveys you have done. This will show the reader that other people think that the idea is

good. This will influence the reader.

Profile Yourself

Listing any other properties that you have redeveloped will position

you as an expert.

Always Include Your Details

Make sure that you include your email address, web address,

address, name and telephone number. The reader must be able to contact you if they want to buy it!

Task

Look at the following adverts.Do you think the adverts are good?

Would they grab your attention?Do they follow the tips?

What are the good parts? What would you add/ change?

Good Points Bad Points

Good Points Bad Points

Good Points Bad Points

Create an advertisement

Each person in the group must make an advertisement for your redevelopment.

TemplatesThere are a number of templates that you may choose to use. These can be found on:

Microsoft Publisher – Flyers - Sale