CONSUMER BEHAVIOUR TOWARDS CONSUMPTION OF FAST FOOD

APresentation On

“CONSUMER BEHAVIOUR TOWARDS

CONSUMPTION OF FAST FOOD

IN CH. DADRI”

Fast foods are characterized as quick, easily accessible and cheap alternatives to home-cooked meals, according to the National Institutes of Health (NIH)

Fast Food

Indian Fast Food Industry

• Fast food is one of the world’s largest growing food type. India’s fast food industry is growing by 40% a year

• It is reached to nearly US$ 10 Billion in 2012 .

• Foreign Investment holds about one-fourth of total investment made in this sector.

A Few Fast Food Facts

•Everyone eats fast food•Fast food is marketed everywhere•It is almost impossible to avoid it

Products Available in Ch.Dadri

Healthy foods

Comparison between fast foods and healthy foods

Fast Foods Healthy Foods

Highly accessible Less accessible

Convenient Less convenient

Great tasting Not as good tasting

Promoted heavily Not promoted

Inexpensive More expensive

Bikaner Misthan Bhandar

Mannan Pizza Hut

Childhood Obesity

• 27% of children are overweight (CDC, 2003)

Advantage

Disadvantages

Some restaurants don’t change the oil and they don’t clean it

• Obesity Bad for the health.• Contain higher amounts of salt, fats

and calories Diseases

Objectives of the Study

• To analyze consumer behavior towards consumption of fast food.

• To analyze the influence of income on the selection of fast food buying outlet.

• To analyze the effect of age on the likings towards different varieties of fast food.

• To study the relationship between age and preference for consumption of fast food.

RESEARCH METHODOLOGY:-

• Data Source1.Primary2. Secondary• Data Collection Instrument • Sampling Procedure1. Sample Unit2. Sample Size3. Sampling Method

Analysis And Interpretation

Demographic Profile

Basis Frequency Percentage

Gender Male

Female

42

58

42

58

Age <15

<25

>25

08

53

39

08

53

39

Profession Working

Student

Other

30

47

23

30

47

23

Income 1-1.5 lakhs

1.5-3 lakhs

>3 lakhs

None

16

18

01

65

16

18

01

65

1. Do you like fast food?

Respondents frequency Percentage

YesNoTotal

8317100

8317100

Yes

No

Do you like fast food?

Pies show counts

83.00%

17.00%

2.Where do you often visit in order to have fast foods?

Outlets frequency Percentage

BikanerAggarwalAny Other(Specify)Total

613108100

613108100

Bikaner

Aggarwal

Any Other(Specify )

Where do you often visit in order to have fast foods?

Pies show counts

61.00%

31.00%

8.00%

3.Do you visit restaurants?

Response frequency Percentage

Yes

No

Total

87

13

100

87

13

100

Yes

No

Do you visit restaurants?

Pies show counts

87.00%

13.00%

4.How often you visit restaurants?

Timing frequency PercentageWeekly

Monthly

Occasionally

Total

03

33

64

100

03

33

64

100

. Weekly

monthly

Occasionally

How often you visit restaurants?

Pies show counts

3.00%

33.00%

64.00%

5.What kind of fast food do you prefer?

Varieties frequency PercentagePizza

Burger

Sandwich

Other

Total

31

29

21

19

100

31

29

21

19

100

Pizza

Burger

Sandwich

Other

What kind of fast food do you prefer?

Pies show counts31.00%

29.00%

21.00%

19.00%

6.What is your opinion regarding fast food?

Options frequency PercentageSpeedy

Easy take away

Hygienic

Delicious

Other (please state)

Total

11

31

03

51

04

100

11

31

03

51

04

100

Speedy

Easy take away

Hygienic

Delicious

Other (please state)

What is your opinion regarding fast food?

Pies show counts

11.00%

31.00%51.00%

4.00%

7.Do you think fast foods are

healthy?


Yes

No

Total

02

98

100

02

98

100

Yes

No

Do you think fast foods are healthy?

Pies show counts

2.00%

98.00%

8.Your suitable timing for visiting fast food restaurant?

Afternoon

Evening

Late night

Your suitable timing for visiting fast food restaurant?


69.00%

20.00%

Timing frequency Percentage

Afternoon

Evening

Late night

Total

11

69

20

100

11

69

20

100

9.You like to visit food joint with?

Part of income frequency Percentage

Family

Friends

Total

43

57

100

43

57

100

Family

Friends

You like to visit food joint with?

Pies show counts

43.00%

57.00%

9.You like to visit food joint with?

Part of income frequency Percentage

Family

Friends

Total

43

57

100

43

57

100

Family

Friends

You like to visit food joint with?

Pies show counts

43.00%

57.00%

10.What part of your income (monthly) you spend in restaurants?

frequency Percentage

<10%

<15%

>15%

Total

90

08

02

100

90

08

02

100

.<10%

.<15%

>15%

What part of your income (monthly) you spend in restaurants?

Pies show counts

90.00%

8.00%2.00%

11.How much do you spent at a time visiting fast food restaurant (Rupees)?

Spend at a time frequency Percentage

<200

<500

<1000

>1000

Total

50

33

16

01

100

50

33

16

01

100

.<200

<500

<1000

>1000

How much do you spent at a time visiting fast food restaurant (Rupees)?

Pies show counts

50.00%

33.00%

16.00%

1.00%

12.Your preference for the fast food restaurant is due to?

Criteria frequency Percentage

Convenience

Taste

Other

total

06

75

19

100

06

75

19

100

Convenience

taste

. Other

Your preference for the fast food restaurant is due to?

Pies show counts

6.00%

75.00%

19.00%

13.Are you satisfied with the price- quality rate charged?


Yes

No

Total

51

49

100

51

49

100

Yes

No

Are you satisfied with the price- quality rate charged?

Pies show counts

51.00%49.00%

14.According to you, which are the most effective promotional activity for restaurants?

Promotional activities frequency Percentage

Discount

Home Delivery

Other

Total

25

46

29

100

25

46

29

100

Discount

Home delivery

Other

According to you, which are the most effective promotional activity for restaurants?


46.00%

29.00%

15.What are some important points when choosing fast food restaurants?

(please specify rank)

Criteria frequency Percentage

Cleanliness

Pricing

Quality

Other

Total

15

01

72

12

100

15

01

72

12

100

Cleanliness

Pricing

Quality

Other

14.What are some important points when choosing fast food restaurants?

Pies show counts

15.00%1.00%

72.00%

12.00%

Important

attributes

1st Rank 2nd Rank 3rd Rank 4th Rank

Cleanliness 15 21 23 44

Pricing 25 31 18 30

Quality 45 28 18 10

Other 15 20 41 16

16.Why do you eat fast food?Reasons Frequency Percentage

You do not have enough time to cook

You work to late and are tired to cook a

full meal.

Couldn’t be bothered to cook

Do not know how to cook

Other comment …..

04

04

03

35

54

100

04

04

03

35

54

100


You work to late and are tired to cook a full meal.

Couldn't be bothered to cook

Do not know how to cook

Other comment …..

15.Why do you eat fast food?

Pies show counts

4.00%4.00%

3.00%

35.00%54.00%

17.What is the first thing that comes to your mind when you think of the word fast food?

Harmful Deliciou

s food

Yummy

18.Do you think you eat more or less when you’re eating fast food compared

to a home cooked meal?Response Frequency Percentage

Yes

No

Total

44

56

100

44

56

100

Yes

No

17.Do you think you eat more or less when you're eating fast food compared to a home cooked meal?

Pies show counts

44.00%

56.00%

19.What else do you buy when purchasing fast food?

Basis Frequency PercentageSoft drinks

coffee, tea

Other

Total

61

33

06

100

61

33

06

100

Soft drinks

. coffee, tea

Other

18.What else do you buy when purchasing fast food?

Pies show counts

61.00%

33.00%

6.00%

20.How far do you live from the stall?


Less than half-a-mile Half-a-mile

to two-miles Over two-miles

Total

50

44

06

100

50

44

06

100

Less than half-a-mile

Half-a-mile to two-miles

Over two-miles

19.How far do you live from the stall?

Pies show counts

50.00%44.00%

6.00%

21 Do you really know the harmful effects of fast food?


Yes I know

I don’t know about the chemicals

present and its safety level

I know only about 50% of chemicals

present and its safety level

Total

86

03

11

100

86

03

11

100

Yes I know

I don't know about the chemicals present and its safety leve

.I know only about 50% of chemicals present and its safety l

4.00

20.Do you really know the harmful effects of fast food?

Pies show counts

86.00%

3.00%

10.00%1.00%

22.Which of the following organized store are you familiar with?


Mc Donald

Pizza Hut

Dominos

KFC

Others

Total

33

26

22

05

14

100

33

26

22

05

14

100

Mc Donald

.Pizza Hut

Dominos

. KFC

Others

21.Which of the following organized store are you familiar with?


26.00%

22.00%

5.00%14.00%

23.Do you want any of your favorite eating point to open in Charkhi Dadri?


Yes (specify)

No

Total

74

26

100

74

26

100

Yes (Specify)

No

22.Do you want any of your favorite eating point to open in Charkhi Dadri?

Pies show counts

74.00%

26.00%


More working hours

Nuclear family

More income

You do not have enough time to

cook

Any other

Total

21

34

14

17

14

100

21

34

14

17

14

100

24.According to you what are the reason for growth of fast food market in India?

. More working hours

Nuclear family

More income


Any other

23.According to you what are the reason for growth of fast food market in India?

Pies show counts

21.00%

34.00%14.00%

17.00%

14.00%

Influence of income on the selection of fast food buying outlet

(I)Income (J)Age Mean

Difference

(I-J)

Sig.

1-1.5 lakhs 1.5-3 lakhs -.3095 .373

1.5-3lakhs >3 lakhs .3333 .684

>3 lakhs 1-1.5lakhs -2.3810 .998

Relation between age and choice of varieties of fast food

(I)Age (J)Age Mean

Difference

(I-J)

Sig.

<15 <25 -.1321 .950

<25 >25 -.4064 .217

>25 <15 .5385 .449

Impact of age in liking of the fast food.

(I)Age (J)Age Mean

Difference

(I-J)

Sig.

<15 <25 -3.7736 .958

<25 >25 -.3846* .017

>25 <15 -.3469* .000

Findings

Almost all the respondent like fast food because of taste.Almost every person contacted or interviewed said that he/she has visited and most frequently in Bikaner.Most of the respondent visit restaurant occasionally because they don’t know how to cook.Almost respondent have opinion that fast food is delicious but also think that fast food is unhealthy.They prefer to visit restaurant in evening.Humans are social being so they like to visit different restaurants in group.Most of the respondent spent less than 10% of their monthly income in fast food that is upto 200 in each time.There is not so much promotional activity in Ch. Dadri some of the restaurants provides home delivery then this is the most effective promotional activity acc. to respondents.

Cont.Almost respondent consider quality as a important point while choosing fast food restaurant.Most of respondent buy soft drinks with fast food.Almost respondent are near from the fast food stores.Almost respondent know the harmful effects of fast food Respondent are familiar with McDonald and pizza hut more and they want that in Ch.dadri.Most of the respondent thought that nuclear family is the main reason for growing fast food market in Ch.dadri. There is no significant impact of income on selection of fast food buying outlet. Almost rates are same of different outlets.There is no significant impact of age in choosing the varieties of fast food. There is impact of age in liking of the fast food of the group <25 - >25 and >25 - <15.

LIMITATIONS

Recommendations

• Customers visit food outlets with group so there must be atmosphere according to them.

• Most of the people spend up to 200 rupees at a time visit, so they hope to eat more in

• this budget.• There must be more organize stores in Ch.Dadri.• There must be more varieties of fast food so that

customers not getting bored.• There must be more promotional tools like discount in

Ch.Dadri.

So…what is the problem with eating too much fast food?

Think about your future health!

– Fast food contains a lot of fat, calories, and

sodium− Can lead to weight gain and high blood pressure– These health problems can lead to chronic diseases

• Diabetes• Heart Disease• Stroke• Some cancers

more than 200 calories per

day

weight gainweight gain

increase in per capita consumptionSource:Nestle, 2002

Americans are eating more

You do the math

• On average, Americans are eating an extra 200 calories every day

200 calories x days in 1 year = extra calories per year

• 1 pound = 3500 calories

73,000 calories per year 3500 calories per pound =

pounds of weight gain in 1 year

• Be more physically active– If you eat the extra 200 calories each day,

burn them off!

• Control your food intake– Cut out some things in your daily diet– Eat smaller portions

Avoiding the 20 pound gain

• 1 chocolate cream filled cupcake

• 20 peanut M&Ms

• 5 chicken nuggets

• 1 large chocolate chip cookie

• Fast food medium soda

How long will you have to walk leisurely in order to burn those extra 400 calories?*

*Based on 160-pound person

Maintaining a Healthy Weight is a Balancing ActCalories In = Calories Out

*Based on 160-pound person

If you walk leisurely for 1 hour and 10 minutes

you will burn approximately 400 calories.*

Calories In = Calories Out

What is the price of pizza in Mannan Pizza Hut Shop????

Mannan Pizza Hut

What is the location of Mayank Bikaner Misthan Bhandar???

South Indian foods includes.......

How many Pizza shops in Ch.Dadri?????

CONCLUSION

• Consumer’s behavior is often studied because certain decisions are significantly affected by their behavior or expected actions. For this reason consumer behavior is said to be applied discipline. There is no significant influence of age in preference of different varieties of fast food and age is influence on liking and disliking of fast food. There is no influence of income on choosing of fast food outlets.

• There are bad and good thing about eating fast food. In our opinion, we think it’s delicious but don’t eat too much.