THE ART OF EATING WELL

#colourfood

PERSONAS:

Name: Anna

Occupation: Housewife, mother

Needs: to know the origin of the product and their healthy properties

Aims: to guarantee welfare to her children and educate them to an healthy food

How might we…

… help Anna TO keep a healthy diet without renouncing to her beloved street food?

Our IdeaAn event that promotes an healthy life style

through local products, exhibitions and performances

Goals:

● raise awarenes about local producer

● promote envirOnmental sustainiblity

● join street food culture and healthy food

● to entertain people

How does it work?

1. Discovery: 2. Information: 3. Decision:

4. Feeling: 5. Sharing: 6. Feedback:

Benchmark

LIBANDO:

Yearly-Gastronomic stand that promotes street food and revalues all kind of Italian traditions

it offers reading and children plays

regaining strength to the town

we join street food culture and healthy food

shopkeeper CONSUMERS

● entertainment

● bio and km 0 food knowledge

● advertisement

● more customers

Why us?

BOOTHS

SHOPKEEPER

CONSUMERS

- FAMILIES- YOUNG PEOPLE- ELDERS

- WORKERS

SHOPKEEPER

- CHOICE OF PLACE IF YOU CALL US AS FIRST

CONSUMERS

- FREE BREAKFAST FOR WHO COME BY BIKE

- WEEKLY OLINE COMMUNICATION

- MEMBERSHIP CARD

- PLACE

- PHONE

- FACEBOOK

MEMBERSHIP

CARD

PAY ENTERTAINEMENTBOOTHS RENT

CONSUMERS

- MORE CUSTOMERS

- ADVERTISING PRODUCTS

- ENTERTAINMENT- PLACE

- BIO AND KM 0 FOOD KNOWLEDGE

- ENTERTAINMENT

- ADVERTISEMENT

- INFORMATION

- ENTERTAINMENT

STRUCTURES

- STANDS

STRUCTURES

- PUBLIC SPACE

LICENCE

TOWN HALL

ENTERTAINMENT

AGENCY

- EXPERT CHEF

- BAND

- STRUCTURES

- PUBLIC SPACE

ENTERTAINMENT AND

ORGANISATION- ADVERTISMENTMATERIALS FOR

FLYERS AND CARD

SHOPKEEPER

Crowdfunding

goals

1000€ within 45 days minimum 40 backer

Street food: toward healthy nutrition

STRATEGY:

to make a video, advertise the products etc.

organise flashmob for the event

REWARDS:

5€ a photo of team who send you a kiss

10€ a biscuit pack of a local firm

20€ an handmade beer

Our team

Benedetta Fuiano, 20 years old, she studies foreign languages; she is a scout master.

Francesca Giannetta, 19 years old, she studies business and marketing; she plays piano.

Michela Urbano, 19 years old, she studies tourism; she loves foreign languages and read.

Marina Capobianco, 19 years old, she is studing for being hairdresser; she loves hair style.