Bean’s Café

Group 3 :-Krutika PanariRohan SarkarKaushal BhansaliNeha SharmaVivek MishraShrishti VishnoiKushagra KapurRicha Malhotra

Aim: To serve customers and provide the best experience each day they visit and to earn profits and spread branches to other cities.

Mission: Bean’s will make its best effort to create a unique place where customers can socialize with each other in a comfortable and relaxing environment while enjoying the best brewed coffee or pastries in town. Bean’s will be in the business of helping customers to relieve their daily stresses by providing piece of mind through great ambience, convenient location, friendly customer service, and products of consistently high quality.

Objective: To become the most popular and successful café in the locality

PRODUCT AND SERVICESBeverages: As per the name Bean’s, the café will be specializing in coffee based products from hot coffees to the cold ones it has a lot of varieties to choose from. Apart from these it also has various flavors for coffees like hazelnut and vanilla for the ones who has specific taste needs. Apart from coffees it will a range of premium teas and flavored teas, ice teas and flavored sodas which will add on to the choices of the customers.

Food: Along with the beverage section Bean’s will also serve a long range of like continental and Italian cuisines like pizza, pasta, burger, puffs and etc. Bean’s has skilled chefs who will preparing their specialty cuisine which will different for all the 7 days. Along with that snacks like fries, nachos, chicken nuggets will also be made available.

Books: As mentioned above Bean’s will be having book section which will be free for customers to read. Various types of books like literature, spiritual, art and fantasy are made available in the café. Customers can choose their type of book and enjoy their time reading them.

Themes: Bean’s will be having different themes based on modern art every month. Special events and promotions will also be done on the occasions.

MARKET ANALYSIS

Market TrendsThe market trend is headed toward a more sophisticated customer. The restaurant benefactor today is more sophisticated in a number of different ways:

Food quality: the preference for higher-quality ingredients is being reinforced as customers are being subjected to an increasing number of options.

Quality conversation: customers are recognizing intellectual conversations can be had in bar settings and would prefer this over normal bar talk.

Access to meeting people: people are tired of being single and are looking for ways to meet like-minded individuals.

Strengths• Strong relationships with third

party vendors will be receivers of good quality ingredient.

• Excellent staff who are highly trained and customer attentive.

• The structured conversation system.

Weaknesses• The Beans Café limited brand

equity. New launched venture.• The struggle to continually have

current and new conversation topics.• A limited marketing budget to

develop brand awareness.

Opportunities• A growing market with a

significant percentage of the of the target market still unaware of the Beans Café.

• Increasing sales opportunities as people become familiar with the advantages

of the structured conversation system.• The ability to lower variable costs

through efficiency gains.

Threats• Competition from local.

• Competition from other sources of singles meeting events.

• A slump in the economy which will decrease discretionary spending.

SWOT

Sr. No.

Particulars Amount ( )₹

1 Rent (1 year) 6,00,0002 Deposit 1,50,0003 Furniture & Fixtures 2,00,0004 Fixed Assets 5,00,0005 Insurance 2,00,0006 Legal Expenses 2,00,0007 Marketing 2,00,0008 Admin Expenses (Phone, Electricity,

LPG)4,00,000

9 Staffing 1,032,00010 Raw Materials 3,50,00011 Stationery 58,00012 Miscellaneous Expenses 40,00013 Cash in hand 80,000  TOTAL 40,00,000

START UP COST

Sources: Capital Investment (Self) = ₹ 1,000,000 (25% of total amount).Bank Loan = ₹ 3,000,000 (75% of total amount)Self-Investment of ₹ 1,000,000 would be contributed which amounts for 25% of total investment for beans café and the rest 75% i.e. ₹ 3,000,000 would be bank loan with the interest rate of 10 p.c.p.a. The loan is taken for the period of 10 years.

Employees Designation Salary per month

Total Salary Per Month

2 Waiter 11000 X 2 220003 Chef 12000 X 3 360002 Steward 8000 X 2 160001 Receptionist 12000 12000

MANAGEMENT AND PERSONNEL PLAN

CompetitionCafé Coffee DayHugs and MugsBrew HouseCafé MonzaQuality café

SALES ASSUMPTIONS

DAILY

Beans assumes of a minimal of 40 customers per day. And if each person at least spends Rs. 500 the average sale per day would be of Rs. 20,000. This includes the consumption of food and beverages. Projected is a rough average figure of per day income.

MONTHLY

YEARLY

MARKET SEGMENTATION AND TARGET MARKET

P&L A/c