Alvarado racial stereotypes theory

Harry Saunders

Pitied• When adverts or documentaries are displayed

for African children and families dying in poverty, the impression this gives off to the audience creates a feeling of pity. It makes the audience feel as if they should help them and creates an atmosphere of pity.

Dangerous

• Ethnic groups can be displayed as dangerous through their behaviour. For example, Yusef Khan is shown to be violent and extremely dangerous. This makes the audience relate his behaviour to the ethnic group.

Exotic

• Ethnic groups can be shown as exotic, like Latino Americans are shown to be sex symbols and rather exotic through racy costume and controversial behaviour. E.g. Shakira Shakira

Humorous• In The Simpsons, the character Groundskeeper

Willie is conveyed as heavily Irish through his thick accent and bright red hair. He has many humorous lines and accidents that conveys him and his ethnicity as people who are humorous and should be stereotyped this way