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LAURA PEREZJESSICA DELGADO
RENIA KHODABAKHSH
The Effects of Racial Stereotypes on
Academic Judgment
BACKGROUND
Previous Research: Content of the study:• Rapidly categorize two target concepts
with an attribute• Faster responses are more strongly
associated in memory than slower responses
• Assessing attitudes towards stigmatized groups
Conducted by:• Greenwald, A. G., McGhee, D. E., &
Schwartz, J. K. L. (1998). Measuring individual differences in implicit cognition: The Implicit Association Test.
Negative traits are associated with African Americans whereas positive traits are associated with European
Americans
Hypothesis
PARTICIPANTS
20 CSUN students in PSYCH 321- Lab 1 course(3 Males and 17 Females)
Materials:Questionnaire
Demographic Information:• Age• Gender• Ethnic Background
Personal preference for one category over another:• African Americans• European Americans
Survey:• Choosing the ethnicity
that participants associate with each slide
MATERIALS:Sample Photos
European American African American
Harvard University https://implicit.harvard.edu/implicit/demo/
Two equal groups randomly assigned
5 seconds were presented for each trait• Athletic• Argumentative
10 seconds were presented for each phrase• Cheating on a test• Academic Effort
Procedure:
Results:Questionnaire
Results: descriptive statistics
Overallresults
15
54
1615
4
1516
5
12
6
12
7
4
discussion
Findings failed to support hypothesis• Results were influenced by word choice• Previous research proved that negative traits
are associated with African American and positive traits with European American (Chang & Demyan, 2007).
Other attributes• Typical positive traits were linked with African
American and typical negative traits with European American
• Athletic and gives up easily
limitations
Small sample size• N = 20
Word choice• Experimental Bias
• Athletic = Positive = African American• Gives up easily = Negative = European
American
Participation Bias• Participants left options unanswered
It was not implicit• Participants were able to think about their
response due to time given • (fast readers vs. slow readers)
Implications/Future studies
Closely replicate IAT• Instead of using a computer, participants
must use pen Variety of photos• Prevent carryover effectoParticipants will be more engaged and
responsive Color pictures• Easier to distinguish between the two
ethnicities
Thank you!
AnyQuestions
?