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Caroline Cerfontaine presents on how public transit has been successfully integrated with carsharing operations in Europe.
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UITP
COMBINED MOBILITY :Public transport in synergy with car-sharing, cycling, taxis, etc. : A SMART WAY FORWARD!Caroline Cerfontaine ([email protected] )
A WORLDWIDE ASSOCIATION
UITP2
Head office in Brussels and 12 regional offices
A DIVERSE MEMBERSHIP
1300 member companiesOperators (all modes)AuthoritiesPolicy decision-makers Research institutesThe sustainable mobilitysupply and service industryAssociations
14,000 contacts 92 countries
UITP unites the sustainable mobilitycommunity
UITP3
WHY COMBINED MOBILITY?
Successful cities rely on efficient public transport in combination with shared mobility services
UITP5
Daily trips in urban areas worldwide are going to risefrom 7.5 billion in 2005 to 11.5 billion in 2025
CITY PERSPECTIVE : PUBLIC TRANSIT IS THEMOST EFFICIENT IN TERMS OFSPACE AND CAPACITY
518 Personsin a double traction light rail vehicle
or in
CUSTOMER ORIENTATION :LIFESTYLE
Ever more complexmobility needs..
Customer perspective: Trends driving change in relationship with the car
Combined Mobility is the answer!Modern mobility = flexibility + convenience = Door-to-door solutionPublic transit +
Car-sharing
Taxis and shared taxis
Bicycle and bike-sharing
Car-pooling
Park & ride
Etc.
Combined Mobility
Efficient public transit complemented by combined mobility =
A real alternative to the private car A key to change citizens travel behaviour
Combined Mobility
• Customer orientation : Meet tomorrow’s lifestyle needs
• Complement the mobility chain• Enlarge PT’s service portfolio• Give public transport a fresher
image• Regain urban space as one
shared car replaces between 7 –12 cars
• Attract new customers• Change citizen’s travel behaviour
Public transit & Car-sharing : Why should public transit engage with car-sharing services?
•
Benefits of station- based return Car-Sharing : Change in travel behaviour
Successful cooperation examples
Areas of cooperation
• Ticket integration• Spatial integration – integrated urban
planning• Communication, Marketing & Information
integration• Common use of services/infrastructure :
cross selling, hotlines etc• Institutional integration
Car-sharing : Switzerland: SBB & Mobility
Car-sharing : Switzerland: SBB & Mobility
Car-sharing : Switzerland: SBB & MobilityWhat does SBB contribute
Promotion of combined mobility
Mobility stations at train stations
Access to 3 Mio customers
Sales and distribution platform
Marketing and brand power
Marketing support and Partnerships
Solution for combined mobility
Process and system know-how
Access to 106’000 customers
Cooperative partners
What does Mobility contribute
Infrastructure and human resources
Value creation in SBB core business
Car-sharing : Switzerland:Benefits for SBB
• strengthens and supports SBB’s core business.
• simplifies access to the train.• actively promotes the acquisition of new
customers.• actively promotes customer loyalty and use
by existing customers.
Win-win for both partners
A Multimodal Operator
RadioBus
Bus
Bike sharing
Underground
Tram
Trolley bus
Car sharing
Congestion Charge
Environmentaltechnology
Infrastructuretechnology
Fleet controltechnology
Cablerailway
Parkingareas
Car-Sharing: Milan, ItalyATM & GuidaMi
Physical integration: the stations
A single card for all services
Integrated corporate image and communication
Join now!
www.guidami.net
55 %
ATM Point
30 %
partner agencies
15 %
Integrated sales channels
Car-sharing : Brussels, BelgiumSTIB & Cambio
Attract new customers:60 % of car-sharing clients have a STIB season ticket22 % since cambio subscriptionNew season tickets , that are renewed every year = increased customer loyalty
3,9054,838
6,000
7,380
9,077
11,165
13,733
16,892
2,3432,903
3,6004,428
5,446
6,699
8,240
10,135
515 639 792 974 1,198 1,474 1,813 2,230
0 €
200,000 €
400,000 €
600,000 €
800,000 €
1,000,000 €
1,200,000 €
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
16,000
18,000
2008 2009 2010 2011 2012 2013 2014 2015
Cambio Clients Season tickets Season tickets since cambio Revenue STIB
Growth Cambio BrusselsNew season tickets
UITP
ONE STOP MOBILITY SHOP
Vienna : Smile project in Austria
Integration
Multi-
Modality
Inter-
Operabilty
Personal Mobility Assistent + info
+ key+ entry
+ ticket+ assistance
+ clearing + bill
Main goal of project „SMILE“ is developing and evaluating a prototype of a multimodal, integrated information-, booking and payment-system („Integrated Mobility Platform“) which connects private and public transport in a smart and efficient way.
Vienna : SMILE USABILITY
EMMA : A centralised access to all transport services
Multimodal integration
Multimodal information and sales deliveredonline or offline
Montpellier : PROJECT EMMATHE OBJECTIVES , SCOPE
Germany : Daimler’s Moovel
CONCLUSION
Offer your citizens the possibility to live and work in your city
without owning a car!
„The secret to success isto own nothing,
but control everything“
John D. Rockefeller
Some of our members:
UITP COMBINED MOBILITY PLATFORMPublic transport in synergy with other modes like car-sharing, taxi, and cycling...
Mission: •Convince organizing authorities and operators of the benefits of combined mobility
•Stimulate interaction among all combined mobility actors, including public transport operators and organising authorities.
•Promote collaboration between all stakeholders to develop a comprehensive mobility offer responding to all the needs of the users and facilitating door-to-door mobility.
How:
•Meetings, Workshops, Publications (Articles, online toolbox, position papers), Advocacy,
UITP COMBINED MOBILITY PLATFORM
UITP
Thank you for your attention & see you at the
5th UITP Combined MobilityWorkshop, Hannover, 20 Oct 2014!
