S.W.O.T

strengths Weaknesses

opportunities Threats

•Apple is a popular and huge company which

would be difficult to compete with. They bring

out new products every year that would also be

hard to keep up with

• They may not gain as many sales as planned

which would cause a massive money loss

•Other companies could be planning sometime

similar which would also cause money loss

•MP3 players aren't as popular anymore after the

IPod took over.

•Internet uses up a lot of data so it could include

hidden costs by going on spotify

•Spotify includes adverts that people could get

sick of hearing which could cause a bad reviews

which would decrease sales.

•People are comfortable with ITunes as it is

popular around the world.

•The first

• Music is popular industry, especially for downloading

new songs. The spotify part of the mp3 could be

extremely popular.

• Could potentially become popular with an older

generation who want to listen to music but not have it on

a phone and don’t want all the other apps that come with

an iPod

•Cheaper alternative to an IPod also for just music.

•Spotify is free unlike ITunes

•You can go on the internet which is very rare for mp3

players.

•Can compare existing products that have not been

popular and see why and also see what they’re missing

out on.

•Music wise they can look on iTunes to compete

•Spotify will gain more business

•An mp3 hasn’t been introduced in the past 5 years for

been poplar, through research they could add some new

features that would make it a great hit.