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A case study on
A step towards #EnergySecurity
Global Energy Crisis
Energy Awareness
Why?• #EnergySecurity remains the prime
concern for every nation
• Energy crisis has been detected as the virus
eating out peace, harmony and security
from the planet.
GAIL being the pioneer of the Indian energy
industry aims at educating people about
the same.
GLOBAL ENERGY CRISIS
According to the International Energy Agency the world will
need almost 60% more energy in 2030 than in 2002
Demand for oil is expected to double in 20 years.
Oil industry experts estimate that current reserves will only
last for about 40 years.
We depend on oil for 90% of our transport, and for food,
pharmaceuticals, chemicals
ENERGY EDUCATION#EnergyScore
In order to spread the awareness about #EnergySecurity we initially we needed to give the audience the first heavy dosage of #infotainment via #EnergyScore
#EnergyScore Posts
#EnergyScore Posts
Response & Impact
9865 IMPRESI
ONS17075 POST VIEWS
430 LIKES
Certification
536Sample Certificate Certificates Generated
EARTH HOUR
The basic idea behind the #EarthHour campaign was to spread awareness about the significance of the day and to instigate participation
Pre earth hour
During Earth Hour
Post Earth hour
FB appearance during the campaign
April Fool’s day campaign
The idea was to cash on April fool’s day and propagate the idea of #EnergySecurity
Tremendous response
Post reach
Interaction
GAILVoice subscriptions
21.83% jump in the subscription during
#EnergySecurity
SOCIAL CLOUD VENTURES INKED SUCCESS STORY
OF GAIL ON VIRTUAL AS
WELL AS PHYSICAL WORLD