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PoolResponse combines your backyard pool, the web and technology by

remotely controlling your pool pump through the cloud. PoolResponse can help you

save energy and money...all while keeping a clean and healthy pool.

.

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Over 5 million US pools in ground pools waste 25-50% of energy

used due to inefficiencies

Pools are the center of family fun yet have high maintenance,

energy and water costs

Remote network operations can save pool owners money every month

PoolEnergy is the first mover in outdoors residential

energy management

SITUATION

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“Single speed pumps on mechanical timers run at least five to six hours per day, if not around the clock, consuming energy”.

(Department of Energy, 2012)

PAIN ACROSS THE NATION

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INTEREST IN THE SOUTHWEST

• There are nearly 1.3 million pools in the Southwest markets

• PoolResponse has received inquiries from five of these local Utilities regarding our program

Bay Area

Los AngelesOrange County

Sacramento

Phoenix

San Diego

Las Vegas

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MARKET SIZETerritory Model

PoolResponse™ In Ground Pool Market

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Email MessagePROBLEM & SOLUTION

Over 3 millionsingle speed pool pumps

waste $25-100 of electricity every month

PoolResponse

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PoolResponse

San Diego Operations

Field Specialist

PAYAN8 Affiliates

Certified Dealer8 Affiliates

Certified Dealer8 Affiliates

Network OperationsLos Angeles OperationsField Specialist

Lead Dealer8 Affiliates

Certified Dealer

8 Affiliates

Certified Dealer

8 Affiliates

NOC Services

Las Vegas OperationsField Specialist

Lead Dealer8 Affiliates

Certified Dealer

8 Affiliates

Certified Dealer

8 Affiliates

NOC Services

San Diego OperationsField Specialist

Lead Dealer8 Affiliates

Certified Dealer

8 Affiliates

Certified Dealer

8 Affiliates

NOC Services

Network Operations (NOC)

DEALER NETWORK MODELRemote Energy Management

Dealer Network Model

• 5-10 Certified Dealer/Affiliates per Metro

• 3000 - 5000+ Pools per Dealer/Affiliate Territory• Revenue $0.6 – 1.5M/Dealer/Year

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Email Message

Pool Owner Value1. Save Money2. Save Energy3. Improve Pool Readiness4. Improve Pool Quality5. Simple Dealer Access for

Customer Service

Email MessageVALUE PROPOSITION – SUBSCRIPTION

PoolResponse Service™- For the Pool Owner Monthly Price Launch

• Mobile/Outdoors Experience - Easy View, Settings, Alerts, Reminders $2.00 $1.00

• Monitoring & Act – Energy Actions/Results-Oriented & One Touch $8.00 $6.00• Customer Care & Advice – 24/7 - Web, Email, Chat & Mobile $2.00

$1.00• Cost Reports & Savings – Cost Hourly, Daily, Weekly, Monthly, Comparative $4.00 $3.00• Security – Account Record, Emergency Status & Warranty $2.00

$1.00

Monthly Total Value $20.00 ( 25%) Discounted Price $15.00

(40%) Payan Launch Price $12.00

Pool Dealer Value1. Increase Revenues2. Improve Profits3. Increase Margins4. Reduce Costs5. Add Pool Owners6. Decrease Churn

CONFIDENTIAL

PumpsCleanersRobotsHeatersLightingCameraMotionSolarIrrigationMakeovers

Pool Pumps First1. Add Multiple Pumps2. Add Heaters3. Add Lighting4. Add Sensors5. Add Irrigation6. Pool Water Monitering

PoolResponse UpgradesADD OUTDOORS ENERGY & WATER SYSTEMS

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Founder Investment 2014$100K+ – Co-Founders

Validate PoolEnergy Management (2014)1. Participated in CleanTechOpen2. DNA of pool services innovation (Payan)3. Confirm pool energy savings 4. Pilot technology and processes5. Define PoolResponse business model6. Design subscription services7. Design future products and service

Use Of Founder Funds

$28,000 – B2B2C application requirements$14,000 – Hardware$26,000 – Customer engagement$11,000 – Installation$21,000 – Travel and Clean Tech Activities

DISCOVERING POOL ENERGY MANAGEMENT

Semi Finalist

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ThingLogix is our strategic technology partner specializing in integrating the Internet of Things [IoT] with innovative ideas to maximize strategic business opportunities. Their expertise focuses on innovative technology companies assisting them in IoT strategy, development roadmaps, CRM integration, enterprise application architecture and development, and connected asset management. PoolEnergy partners with ThingLogix to deliver deliver the specific pool pad integration support for additional pool pumps, cleaners, robots, heaters, lighting, cameras, solar, and irrigation systems to save energy and reuse water.

ThingLogix Technology Team

Co-Founder, President

Prior to becoming President, Ms. Vegis was responsible for both Marketing and the Dealer and Online networks working with certified dealers and manufacturers. Previously, Ms. Vegis has had field leadership roles with General Motors focusing on dealer and customer relations. She also lead a marketing consultancy for 10 years. She is a graduate of Michigan State University, with studies at Oxford in International Business.

Victoria [Vicki] Vegis

Mr. McEntee has built the team and partnerships to undertake innovations in the delivery of Energy Efficiency systems. Mr. McEntee served as an executive with IBM, Oracle, SGI, and ABC/Disney and was a venture advisor as CEO of AUXO for a decade. He is a graduate of Yale.

Pat McEntee Advisory Board

Co-Founder, Vice President

Mr. Payan has been a Certified Pool Operator (CPO) and a California Licensed Contractor for 29 years, as well as an active member in professional organizations that are responsible for higher industry standards. He is a nationally known expert in pool safety and pool operations.

Javier Payan

TheTeam

One of the nation's most prolific angel investors with over 108 early stage technology investments. Serves on a number of high profile non-profit boards as well. Author of five books on early stage business-building, and in-demand speaker at national and international events sharing stories and wisdom related to building boards of directors, trends in technology and valuing young corporate enterprises.

Dave Berkus Advisory Board

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Email MessageSALES FORECAST

5 Year Financial Forecast YR 1 YR 2 YR 3 YR 4 YR 5

Total Revenue $87,094 $1,933,039 $6,534,801 $14,316,111 $19,374,962 Gross Profit $(62,569) $(113,924) $3,403,167 $9,175,622 $13,381,684 Gross Margin -72% -6% 52% 64% 69%Net Income (Loss) $(371,844) $(1,756,380) $1,460,893 $6,854,719 $10,803,866

Key Performance Indicators

YR 1

YR 2

YR 3

YR 4

YR 5

Subcribers Acquired 277 4204 12683 25131 27366Cumulative Subscribers (incl Churn) 268 4089 16174 38405 60435Annual Recurring Revenue $10,590 $510,800 $2,332,305 $5,989,285 $10,257,706 Total Revenues $87,094 $1,933,039 $6,534,801 $14,316,111 $19,374,962 Certified Dealer Count 2 13 19 22 26Recurring Revenue per Subscriber $39 $118 $144 $156 $170

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Bay Area

Los AngelesOrange County

Sacramento

Phoenix

San Diego

Las Vegas

Field Validation - $150KValidate Energy Efficiency SavingsSDG&E Rebate Qualification

Dealer Launch - $350KInitiate Offers Selling in San DiegoProduct developmentProve Pricing, CAC, and OperationsSetup Dealer Network Model

Affiliate Launch - $700KScale San Diego to 1000 subscribersProduct commercializationPilot and Launch Territory #2

Territory Expansion - $1.3MScale Territories #1 and #2Validate key metrics and adjustAdvance product IP and

functionalityLaunch Territories 3,4, & 5

FULL INVESTMENT PLAN

INVESTMENT STAGES

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PoolResponse is a B2B2C platform connecting pool dealers,

pool owners, and utilities saving energy, water, and money all while keeping pools clean and

ready.

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PROVING THE POOLENERGY MODEL

SDG&E DEMONSTRATION50 Demonstration Systems

Prove Key Business Model Factors1. Support all pool pump types2. Confirm owner/dealer services3. Prove utility energy resource value4. Upsell other PoolResponse services5. Sell 25+ subscriptions

“Own” PoolEnergy Franchise Innovation• Network, Process, Field Tools, Techniques,

Training, and Annuity Services• Products, Services, Offers, New Dealer

Revenue Streams

CONFIDENTIAL

San Diego Operations

Field Specialist

PAYAN8 Affiliates

Certified Dealer8 Affiliates

Certified Dealer8 Affiliates

Network OperationsLos Angeles OperationsField Specialist

Lead Dealer8 Affiliates

Certified Dealer

8 Affiliates

Certified Dealer

8 Affiliates

NOC Services

Las Vegas OperationsField Specialist

Lead Dealer8 Affiliates

Certified Dealer

8 Affiliates

Certified Dealer

8 Affiliates

NOC Services

San Diego OperationsField Specialist

Lead Dealer8 Affiliates

Certified Dealer

8 Affiliates

Certified Dealer

8 Affiliates

NOC Services

PoolResponse SUBSCRIPTION SERVICE

3-year PoolResponse $15-50 per month energy savings

Best Value

$680 – with $330 Rebate$684 ($19 per month subscription)$326 pool energy system installed

$1,010 Value (Energy Financing)

1-year PoolResponse $15-50 per month energy savings

Save Now

$380 – with $174 Rebate$228 ($19 per month subscription) $326 pool energy system installed

$554 Value (Energy Financing)