Nabard proj ect proposal dec 22 2011

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[2012]

Radio FARMDI Project

P R E P A R E D B Y P A U L V M A T H E W , P R O J E C T O F F I C E R , R A D I O M A C F A S T

Radio MACFAST 90.4 in association with NABARD

Submitted to

National Bank for Agriculture and Rural Development (NABARD)

Radio FARMDI Project – NABARD

Radio MACFAST 90.4 Tiruvalla Page 2

Sl. No. Particulars Page No.

1. Executive Summary 5 2. Introduction 6 3. About Radio MACFAST 90.4 8 3.1. Radio Programmes 8 3.2. Radio MACFAST 90.4 – an effective Participatory Model 9 3.3. Model Initiatives of Radio MACFAST 10 3.3.1. Clean and Green Tiruvalla Project 10 3.3.2. Radio MACFAST School Clubs 11 3.3.3. RADIO MACFAST CHARITIES (RM Charities) 11 3.3.4. HRIDAYASPANDANAM (Heart Operation Program) 11 3.3.5. Participation from the Students 11 4. Agriculture – Backbone of Indian Economy 12 4.1. Agriculture in Central Travancore – Present Scenario 12 4.1.2. Agriculture – A comparative Analysis 16 5. Role of Community radio in Agricultural development 21 6. Radio MACFAST – a tool for Agricultural Development

in Kuttanad 23 7. Radio for Farmers Development and Innovation

(Radio FARMDI) Project 24 7.1. Objective of Radio FARMDI Project 24 7.2. Methodology 25 7.3. Implementation 36 7.3.1. Duration and Schedule 37 7.3.2. Other Activities 45 7.3.2.1. Awareness campaigns 45 7.3.2.2. Site visit 46 7.3.2.3. Krishivedi - New letter 47 7.3.2.4. Awards 47 7.4. Man Power 48 7.5. List of associated Experts 48 7.6. List of Agencies Associated 49 7.7. Finance 50 8. Conclusion 51

Reference 52



ACRONYMS

1 ALPZA Alappuzha

2 CT Central Travancore

3 FARMDI Farmers Development and Innovation

4 FYM Farmyard Manure

5 GDP Gross Domestic Product

6 GSDP Gross State Domestic Product

7 ICT Information Communication and Technology

8 Ha Hectare

9 IMBY In My Backyard

10 KTM Kottayam

11 MACFAST Mar Athanasios College for Advanced Studies Tiruvalla

12 NIMBY Not In My Backyard

13 PTA Pathanamthitta

14 RM Radio MACFSAT

15 CGC Clean and Green City



List of Tables and Diagrams Tables Table 1: List of Radio Programs Table 2: Crops Cultivation in Pathanamthitta Table 3: Animal Population in Pathanamthitta Table 4: Crop cultivation in Pathanamthitta * (in Hectare) Table 5: Paddy Cultivation CT Region - (Agriculture Statistics 2009 -Department of Agriculture) Table 6: Crops Cultivation CT Region Table 7: Topics for Radio Program Table 8: Krishipadam Program Schedule Table 9: Detailed Production Chart of Krishipadam Program Table 10: Awareness Camps Table 11: Site Visits Table 12 – Project Awards Table 13: Man Power Requirement Table 14: List of Associated Experts Table 15: List of Associated Agencies Table 16: Project Finance

Diagrams

Diagram 1: Program distribution pattern of Radio MACFSAT 90.4 Diagram 2: Paddy Cultivation CT Region Diagram 3: Coconut Cultivation CT Region Diagram 4: Crops Cultivation CT Region Diagram 5: Area of Crops Cultivation CT Region Diagram 6: Total Fish Cultivation CT Region Diagram 7: Total Inland Production in CT Region Diagram 8: Medicinal Cultivation CT Region Diagram 9: Radio FARMDI Project Methodology



1. Executive Summary

Agriculture is the back bone of Indian Economy contributes to 13% of its GDP. About 43 % of

India's geographical area is used for agricultural activity. Even though the contribution of

agriculture sector in the GDP has declined alarmingly, it is still the single largest contributor to

the GDP and plays a vital role in the overall socio-economic development of India. In order to

cater to the needs of farming community, an intensive effort from all parts of the community is

required. To disseminate agricultural information, technologies, government schemes and

traditional knowledge directly to the farmers, a cost effective, reachable and reliable media is

required. In this back ground, Community Radio has a vital role in propagating vital information

for the farmers.

Radio FARMDI Project is an initiative of Radio MACFAST 90.4, the second Community Radio in

Kerala in association with NABARD to catalyze awareness programs and to enhance agricultural

production in Central Travancore Region. Project comprises of awareness as well as action

components put prime focus for the direct involvement of farmers through multitude of

programs. Considering the agricultural background of Central Travancore, the project selected

Paddy Cultivation, Animal Husbandry, Mixed Farming/Cultivation, Coconut Development,

Ornamental/Edible Fish Farming and Herbal Farming are as the focus areas for intervention.

Radio MACFSAT scheduled to broadcast a program ‘Krishipadam’ thrice in a week which

creates a venue for farmers to debate, discuss and disseminate various matters on agriculture.

Additionally, the project envisages for exhibitions, seminars and site visits related to various

areas of discussion.

The Project Radio FARMDI in association with NABARD has an immense opportunity to reach

directly the farmers. As an impetus to the inclusive growth and second phase green revolution,

Radio FARMDI Project will contribute lots for the enhancement of agriculture development in

Central Travancore Region. By bridging the knowledge divide, it triggers a knowledge revolution

in agriculture sector and develops a platform for farmers empowerment.



2. Introduction

Community Radio is a trusted source of information for the rural community. It is highly cost

effective and accessible media for people especially the rural community. It has an active role in

the development of different social indices through its myriad activities. To cater to the needs

of people especially in the rural area, Community Radio can perform multitude of programs to

enhance their knowledge, skill and awareness in different areas of interest. Now community

radio has the power to address the voices of voiceless by empowering marginalized and

neglected. It builds a platform for participatory approach and creates a win-win situation. It is

community Radio that can disseminate local knowledge, traditions, arts & cultures, human

rights and social justice, environmental issues and community problems as well as the issues

related to development. It can enhance the social harmony among the communities. Thus the

knowledge divide in society can build by interconnecting the community through radio. While

encapsulating, community radio can play the role as promoter of participatory, accountable and

transparent governance system in a society and it can also create enormous opportunities for

growth and community development.

3. About Radio MACFAST 90.4

Radio MACFAST 90.4(Reg. No.PR0268) - a social service arm and

community radio of MACFAST (Mar Athanasios College for

Advanced Studies Tiruvalla) is the first on campus Community

Radio in the State and 46th in the country which was launched

on 1st November 2009. It believes that the emergence of a

knowledge society is possible through focused work at the

grass-root level. It realizes that transfer of knowledge happens

in both directions - from the urban society to the rural one and vice versa. It ensures its

extensive presence in the Central Travancore(CT) (parts of Pathanamthitta, Alappuzha, Kollam,

Idukki and Kottayam districts) as a catalyst by bridging the knowledge divide in people. It has

almost five lakh listeners from different parts of these five districts. Now Radio MACFAST 90.4 is

a trendsetter in community radio segment through its wide range of diverse and interesting

programs, which airs 16 hours a day. It has a key position in the hearts of people by closely



serving the community by reflecting vital community issues and focusing specifically on

their needs

True to its punch line — “Nattukarku Kuttai” (Community’s Companion) – it strives to achieve

exactly the same: “a partner friend in all the endeavors of the local populace”. It is located

within its founding philosophy – to give a voice to the voiceless. It acts as a centre for religious,

social, cultural and national integration. It intends to work towards creating a civil society with a

growing sense of community values, irrespective of caste, creed, age, gender or discrimination

based on level of education. But at the same time, it also realizes that as community stations

are the pulse of their community, so the community is its lifeblood, and it needs to be fully a

part of it to allow the station to grow. RADIO MACFAST 90.4 now becomes the coordinating

centre for uniting the knowledge from all sources of information and knowledge, thus

facilitating positive transformation in the society through community development,

reconstruction and national integration.

The objectives of RADIO MACFAST are:

Achieving social change and development objectives

To empower communities to speak for themselves, to give a voice to the voiceless

and to be force for social and economic good.

To provide opportunity and exposure to groups that are traditionally marginalised by

mainstream media, to broadcast their programmes.

To establish community radio as an important part of community development and

of the community and voluntary sector.

To enhance the capacities of local people to work together to tackle a range of social

problems, including poverty and exclusion through radio.



To nurture the creative talents of the community and to provide a forum for

a diversity of opinions and useful information.

3.1. Radio Programmes

Radio MACFAST 90.4 offers a multitude of programmes for

the community which is informative, educative, motivating

and entertaining. Around thirty nine (39) programmes are

broadcasted through this radio which dedicates 5-6 hours

for live telephonic programs. Utmost importance is given by

Radio MACFAST in educating people along with

entertainment. It telecasts special programs on days related

to national, environmental and community importance. Additionally Radio MACFAST

encourages people by conducting various seminars, exhibitions, shows and competitions. The

program distribution pattern is shown below. It clearly shows that Radio MACFAST 90.4 aims

for bridging knowledge gap in society.

Diagram 1: Program distribution pattern of Radio MACFSAT 90.4



List of important programmes is shown in the table below.

Sl. No Name of the Program About/Features

1 Sadvachanam (Inspiring Thoughts)

Thought of the day

2 Morning Plus Inspiring quotes

3 Greeting Cards Wishes (phoning)

4 Morning Show Discussion on the topic of general interest to generate awareness (phoning)

5 Adukkala (Kitchen) Cooking techniques, cuisine making and unique dishes

6 Vithu Muthal Vilavu Vare (From sowing to harvest)

Agri-techniques, fertilizers, subsidies and climatic conditions (exclusively for farmers)

7 Chamayam (Make up & Costumes)

Recent trends in fashion and designing

8 Clean and Green Tiruvalla Environmental awareness (Discussion and phoning)

9 Sat Mate Game show Entertainment (phoning)

10 Hits Song dedication (phoning)

11 Time Pass Talkies Entertainment (dialogues and stories)

12 Let’s talk English English language training (spoken and grammar)

13 Paithrakam (Heritage) Kerala/ India heritage

14 Letters Listeners’ letters response

15 Pusthakaparichayam(Book review)

Introducing new books

16 Malayalam Shuddham Sundaram

Folk Tales and stories in Malayalam

17 Vijaya Manthram (Success Mantra)

Motivational and inspiring stories

18 Vijayashilpi (Successful Leader) Entrepreneurship development, experience of successful entrepreneurs

19 Niyamavum Ningalaum (Law and You)

Law and rules

20 Kalikkalam (Game Show) Entertainment program for senior citizens

21 Hridayatalam (Heart Rhythm) Heart specialist about heart health

22 Aksharavilakku (Literacy) Poems, stories and tales

23 School Radio Club Programmes of school students of Radio clubs

23 Thozhilavasaram ( Employment Opportunities)

Job Opportunities

24 Ootty Villa Comedy programme

25 Arogyam (Health) Health

26 Narmma Puranam Social Satire

27 Sthri Shakthi Women empowerment



28 Kilukkaam Petti Entertainment exclusively for children (phoning)

29 Quiz Time Quiz

30 Ulkkazcha (Insight) Discussion about current issues

31 Spell check English spelling competitions and quiz

Table 1: List of Radio Programs

3.2. Radio MACFAST 90.4 – an effective Participatory Model

This unique initiative, which envisions bridging the knowledge gap, is looking forward to

valuable contributions to make this a highly successful venture within a short span of time.

People from all walks of life participate and contribute towards its efforts to bridge knowledge

gap by:

Production of programs

Letting know people’s expectations

Forwarding suggestions

Voluntary work as reporter, script writer, promotion of radio literacy in a new place

Contribute to the RADIO MACFAST Charities

3.3. Model Initiatives of Radio MACFAST

3.3.1. Clean and Green Tiruvalla Project

It is an initiative of Radio MACFAST 90.4 in association with Tiruvalla

Municipality to achieve the aim - Clean and Green Tiruvalla. The

concept put forward is NIMBY (Not In My Backyard) Syndrome to

IMBY (In My Back Yard) habit i.e. waste management at the

source itself which is an initiative to practice micro level

decentralized waste management. The project gives utmost importance to schools

and colleges (65 units) for awareness. Additionally, the project works in government offices and

housing colonies to attain the target ‘zero waste centers’. In short, the project focuses on

awareness and technical support to make a paradigm shift in the attitude of community

towards waste management. Here, Radio MACFAST 90.4 acts as an effective tool for continuous

awareness.



3.3.2. Radio MACFAST School Clubs

Radio MACFAST School club is one of the novel initiatives of this community radio. Almost 15

schools in and around Tiruvalla participate in this program. They have the opportunity to

perform their programs on every Fridays and Saturdays.

3.3.3. RADIO MACFAST CHARITIES (RM Charities)

RM Charities finds the poor and the needy in the community who are financially deprived and

provides financial and labor help towards building houses for the houseless and for treatment

to the terminally ill.

3.3.4. Hrudayaspandanam (Heart Operation Program)

This heart operation program ‘Hruduyaspandanam’ is one of the

Social Responsibility activities of Radio in association with Pushpagiri

Medical College, Tiruvalla and different stake holders of Radio

MACFAST 90.4. One operation costs around Rs. 50,000. It envisages

offering 50 free heart operations for those who are in need. So far 8

persons were successfully treated under ‘Hruduyaspandanam’.

3.3.5. Participation from the Students

As part of Industry Interface initiative, students are participating with Radio MACFAST 90.4

programs. They can not only expose their talents but also get an exposure to explore the

unlimited opportunities of community radio. Additionally, radio offers them fair remuneration

to exercise the concept of a self sustainable campus. Students have the opportunity to work

with radio from evening 5 PM– 10PM every day and on all holidays.



4. Agriculture – Backbone of Indian Economy

Agriculture is the livelihood of almost two thirds of the work force in the country and it

accounts for 18% of India's GDP. About 43 % of India's geographical area is used for agricultural

activity. Even though the contribution of agriculture sector in the GDP has declined alarmingly,

it is still the single largest contributor to the GDP and plays a vital role in the overall socio-

economic development of India. Green Revolution efforts helped to bringing additional area

under cultivation, extension of irrigation facilities, the use of improved high-yielding variety of

seeds, better techniques evolved through agricultural research, water management, and plant

protection through judicious use of fertilizers, pesticides and cropping practices.

Seed villages, food parks, food security bills, increased subsidies and loan weaving exercises etc.

are some of the model initiatives in this aspect. Realizing the importance of agricultural

production for economic development, the central government has played an active role in all

aspects of agricultural development. Planning is centralized; plan priorities, policies, and

resource allocations are decided at the central level. Food and price policy also are decided by

the central government.

However, there are still a host of issues that need to be addressed regarding Indian agriculture.

Low agricultural productivity is the one of the greatest challenges facing Indian agriculture. If

India is to evolve into a middle income country with a broad-based middle class, then rural

reform, greater agricultural productivity, and sufficient employment growth in the

manufacturing and services sectors are all necessary conditions. In order to ensure sustained

growth in agriculture, it needs to enhance productivity, subsidy, financial aids and capacity

building exercises for farmers. Research and development exercises, technology exchange and

transformation, promoting investments in agriculture sector and catalyzing public private

partnerships are required to augment the development of farmers as well as agriculture sector.

4.1. Agriculture in Central Travancore – Present Scenario

Kerala is land diverse with different varieties of crops, herbs and plants which make it an

exuberant location. Charming paddy fields, lush green coconut, other cash crops like tea,

rubber, coffee, pepper, cardamom, cashew, areca nut, nutmeg, ginger, cinnamon, cloves etc

give agriculture of Kerala a diverse nature. Coconut trees also known as Kera tree suits the



title Kerala – the Land of Kera Tree. Additionally Kerala is the leading state in the

production of rubber. More than 90 percent of the Rubber produced in India is from Kerala.

Main cereal of Kerala is rice. Fruits like mango and jack fruit are predominant. Herbal plants in

Kerala help to enhances Ayurvedic system of medicine that has taken deep roots in Kerala.

Main spices are Pepper, Cardamom, Cinnamon, Ginger, nutmeg and Turmeric. Other type of

agriculture related activities include aqua culture, Honey bee culture, Seri culture, Mushroom

culture, poultry and cattle farming .

The thing is not different with the people of Central Travancore. The major occupation of

people in Central Travancore/Kuttanad region is paddy cultivation. Tapioca is other important

crop cultivating in drier region mainly in upper Kuttanad area. Besides these, people cultivating

important spices like cardamom, cinnamon, clove, turmeric, nutmeg and vanilla. Areca nut,

ginger and coconut are the important varieties. Kottayam district has extensive areas producing

and processing rubber. Apart from rubber, other plantation crop likes plantains or bananas are

also grown in plenty.

Among the districts of central Travancore, Pathanathitta has the lion part of listeners of Radio

MACFAST. Hence special mentioning on this district is required. While considering the district

Pathanamthitta, agriculture is the main occupation of the people. About 75 per cent of people

are directly or indirectly involved in agriculture activities. Major are paddy, rubber, coconut,

tuber crops, banana, pepper, ginger, vegetable etc. Cashew, pineapple, sugarcane, cocoa, tree

spices etc. are also cultivated in certain regions. An analysis on different crops in

Pathanamthitta is shown below.

Number Crop

Area (in Hectares)

1 Paddy

a) Virippu 3505.20

b)Mundakan 4186.60

c) Punja 3735.00

2 Minor tubers 1401.69

3 Rubber 72101.81

4 Coconut 17822.30



5 Tapioca 6210.50

6 Pepper 4270.8

7 Ginger 1335.00

8 Cocoa 954.90

9 Vegetables 980.00

10 Pineapple 135.00

11 Banana 6663.5

12 Sugar Cane 275

13 Cardamom 664

14 Cashewnut 1188

15 Coconut 22056

Table 2: Crops Cultivation in Pathanamthitta (Source; Farm Guide 2000)

Virippu, Mundakan and Punja are the major growing seasons of paddy. Certain crops like

Coconut, tapioca, Rubber, Banana and pepper are predominant in this district.

The district has a tremendous opportunity in fish farming due to the abundance of freshwater

resources like rivers, reservoirs, streams, ponds, quarries and paddy fields. Pamba, Achankovil,

Manimala and the Upper Kuttanadu areas post the district in a unique position in the inland

fisheries map of Kerala. Additionally, edible as well as ornamental fish farming emerges as an

opportunity. A program initiated by the district recently brought about 150 hectares under

aqua culture. Through this programme, nearly 500 farmers are benefited and an incremented

fish production of 125 tonnes is being recorded annually. The main species of livestock in the

district are cow, buffalo, goat, sheep, pig, fowl and duck. The livestock population as per the

census conducted in 1996 is as follows:-

Cows 3169108

Pigs 24548

Buffaloes 97654

Fowls 25661614

Sheep 2419

Ducks 1190548

Goats 1377590

Others 112262

Table 3: Animal Population in Pathanamthitta



Similarly, Agriculture forms the livelihood of the majority in the people in Kottayam

district. Along with food crops and cash crops Paddy and Tapioca are cultivating. While rubber,

coconut and pepper are the main cash crops, Annual crops like plantain and pine apple,

seasonal crops like ginger, tubers, vegetables and a wide range of perennial crops like jack fruit,

mango etc., are also grown.

Paddy is the most important food crop. Rubber is the major cash crop - the largest area under

rubber cultivation in the State and its production is going up gradually. Meenachil and

Kanjirappally taluks top in rubber cultivation. A big Rubber centre, Kottayam has been chosen

as the head quarters of the Indian Rubber Board. Coconut, another important cash crop

has a total area of 28185 hectares under cultivation. Pepper, tea, coffee, ginger, areca nut,

pulses, plantains, pine apple, sugarcane, cocoa etc., are also cultivated in the district.

Sl. No. Crop Area

1 Paddy 13617

2 Tubers 14

3 Vegetables 342

4 Coconut 165

5 Arecanut 21

6 Nutmeg 314

7 Condiments 123

8 Banana 76

9 Leaves 9

10 Cane 137

11 Others 704

12 Total 15522

Table 4: Crop cultivation in Pathanamthitta * (in Hectare)



Rice is the important agriculture product of Kuttand the gives the moniker “The Rice

Bowl of Kerala". The history of the paddy cultivation in Kuttanad can be traced back to

centuries. Kuttanad has for long been known as the Granary of Kerala. This major rice growing

belt has more than 145,000 of wet lands under cultivation. Annually about two hundred

thousand tones of paddy are produced in Kuttanad.around 2000 families in Kuttanad region

depend on paddy cultivation.52 farmers union in this region working for the improvement of

paddy cultivation. The majority of population of Alappuzha comprises, agricultural labourers and

coir workers.

4.1.2. Agriculture – A comparative Analysis

Sl. No District Paddy Area (Ha.)

% to state Total

Gross cropped area

% of paddy area to Gross cropped area

1 Kollam 3453 1.48 161498 2.14

2 Pathanamthitta 2996 1.28 103539 2.89

3 Alappuzha 33440 14.29 105158 31.80

4 Kottayam 15474 6.61 205851 7.52

5 Idukki 2328 0.99 306681 0.76

Table 5: Paddy Cultivation CT Region - (Agriculture Statistics 2009 -Department of Agriculture)

Diagram 2: Paddy Cultivation CT Region



While comparing districts, Alappuzha is leading with an area of 33440 Ha which is

14.29% to the state total. At the same time Kottayam contributes 6.61% to the state total. By

analyzing the percentage of paddy area to gross cropped area in district wise, it can be seen

that Alappuzha district occupies 31.80% of paddy cultivation in 2009-10, where as Kottayam

occupies 7.58%. Despite Pathanathitta devotes 2996 Ha for paddy cultivation. All these shows

that focus on agriculture development and dissemination of this subject matter need special

consideration.

Diagram 3: Coconut Cultivation CT Region

Coconut is an important crop cultivating in Central Travancore. Among the five districts Kollam

has the highest production with 56675 Ha. Alappuzha and Kottayam has a notable area of

cultivation.

While considering other corps, it is apparent that all varieties are cultivating in certain regions

of all districts. Following is the table showing the crop varieties and its cultivated area (Ha) in

Central Travancore districts



Crop Kollam Pathanamthitta Alappuzha Kottayam Idukki

Areca nut 2122 1104 1711 1731 2753

Jack 6034 2431 2165 3319 10772

Banana 2068 2032 538 2839 2541

Plantain 4055 1490 1866 2631 3488

Pineapple 176 150 86 1286 1076

Cashew 2858 658 2110 404 1237

Nutmeg 70 463 210 1440 2054

Ginger 390 305 61 88 691

Turmeric 240 77 12 77 245

Drumstick 1930 563 633 656 504

Table 6: Crops Cultivation CT Region

Diagram 4: Crops Cultivation CT Region

While analyzing the diagram below, it is clear that Kottayam is leading the cultivation of rubber.

Idukki is leading in the production of pepper, whereas Kollam has the highest cultivation of

tapioca.



Diagram 5: Area of Crops Cultivation CT Region

Fisheries a sub sector of primary sector contributes a substantial value added to the SDP. This

sector has around 2.2% contribution towards the GSDP of the state. Fish is a major item in the

food basket of 90% of the people of Kerala. This sector provides food with nutritional value and

helps in employment generation. It is an important source of livelihood for a large section of

people, especially economically backward class of the state. Inland fishing and fish culture are

the major fishing activities of people in Central Travancore area. Following chart depicts the

Production of fish from fish culture

Diagram 6: Total Fish Cultivation CT Region



While considering the production fish through fish culture, Kollam is leading with 502.65

Quintals. Production of Kottayam is 486.42 whereas production of Alappuzha is 468.42.

Pathanathitta has a production of 353.45/year.

Diagram 7: Total Inland Production in CT Region

There are around 50 farmers in Pathanathitta engaged with fish cultivation. At the same time,

there are 61 farmers in Aalappuzha whereas 71 in Kottayam. Total number farmers involved

with fish cultivation in Kollam and Idukki is 54, 71 respectively.

Climate of Kerala is most suites for the growth of Medicinal and Aromatic plants due to its

diverse climatic conditions.. Many foreigners are Visting Kerala for Ayurvedic treatment and

make research on this system.But various limitations like absence of systematic collection,

unorganized trade, manipulative and exploitive practices etc still emeges as a problem.The

main medicinal plants grown in our state are Adalodakom, Asokam, Brahmi, Kattarvazha,

Kurumthotti, Neem,Thulasi etc. Majority of the medicinal plants are naturally grown and some

of them are commercially cultivated. Even though all these problem are existing, we have

enormous opportunity of commercial cultivation of medicinal plants. Below diagram shows the

area of medicinal plants cultivated in Central Travancore region.



Diagram 8: Medicinal Cultivation CT Region

It shows that Idukki is in the forefront for the cutivation of medicnal plants with 5190.75 cents.

Area of cutivation of medicinal plant in Kottayam is 2942.68 cents wheras in Kollam is 2781

cents.

Above analysis shows that paddy and coconut are the major cultivated crop in this region. At

the same time, it is clear that mixed crops have equal importance in the agricultural sector of

central Travancore. Animal husbandry is the other area of consideration. Presence of abundant

water resources opens the opportunity for fish farming. While considering the sustainable

practices in agriculture sector, it is essential to promote organic farming and herbal farming.



5. Role of Community radio in Agricultural development

Agriculture is a highly knowledge-intensive sector requires continuous flow of information.

Farmers urge for authentic, credible and usable information in traditional as well as established

systems to operate more economically and efficiently. To cater to the needs of farmers and to

empower the farming community, a coordinated effort and a well established system is

required. To disseminate the information on sustainable agricultural practices, recent

technologies and traditional knowledge community radio can play a lot. Effective awareness

programs, knowledge sharing, education and communication services are the key strategies for

sustaining agricultural growth and to tackle the issue of food shortage. In order to share,

develop and spread knowledge, skills and attitudes Community Radio can play a key role.

Community Radio can act as a powerful communication tool. It can create a platform for

farmers to share their ideas and experiences, address their issues and needs. It has the power

to raise the voice of those who are neglected by the main stream media. All India Radio (AIR)

has been playing a significant role in agricultural development by broadcasting updated

technological information on agriculture and other allied subjects to the farmers. Thus

community radio works for social, environmental and economic development of people at grass

root level through a participatory approach.



6. Radio MACFAST – a tool for Agricultural Development in Kuttanad

Albeit Radio MACFAST gives equal importance for the improvement of different social indices of

local community, it also envisages to provide more attention to agricultural development in

Kuttanad region. Farmers from different parts of Central Travancore participated in an

agricultural seminar organized by Radio MACFAST. ‘Vithu Muthal Vilavu Vare’ – an agricultural

development program broadcasts by Radio MACFAST receives overwhelming community

response. It handles by different experts in agriculture field comprises of various topics like

paddy cultivation, crop management, organic farming, waste management, vermi composting

etc. Additionally, it broadcasts experience of farmers in different sectors.

Above analysis proves that more focus is required in agriculture sector of Central Travancore.

Radio MACFSAT can organize multitude of program in harness with farmers for the regional

agriculture development. Additionally, Radio can act as a nodal point for farmers by sharing and

disseminating knowledge. At the same time, financial constraints still bulge as hurdle for Radio

to reach the farmers community more extensively. In order to spearhead its initiative for

regional agricultural enhancement, it needs support from various agencies related to

agricultural development. Radio MACFAST now put forward a novel project plan encompasses

various awareness as well as action components. Hence Radio MACFAST can act as a role by

broadcasting real voice of farming community.



7. Radio for Farmers Development and Innovation (Radio FARMDI) Project

Radio FARMDI Project is a concept put forward by Radio MACFAST for the development of

farmers and the promotion of their innovations. Project comprises of awareness as well as

action components. It intends to put prime focus on direct the involvement in farmers. Thrust

areas of the project will be

1. Paddy Cultivation

2. Animal Husbandry

3. Mixed Farming/Cultivation

4. Coconut Development

5. Ornamental/Edible Fish Farming

6. Herbal Farming

Project consists of an on air programs on various topics by different experts and veterans in

agriculture sector. Along with these, it plans to disseminate the information about successful,

low-cost practices in sustainable agriculture, nutrition, health and community development. As

part of the Radio FARMDI project, it will develop content/materials on different agricultural

topics that respond to local needs. Additionally it will organize some outdoor events like

seminar, exhibitions, awareness programs, field visits etc. as part of the capacity building

exercises. This in turn, shares the information with around fifteen lakhs listeners in Central

Travancore region.

7.1. Objective of Radio FARMDI Project

Broadcast and organize constructive programs for farming community

Develop a platform for the local farmers to unite and talk

Promote local culture, traditions and respect voices and decisions of farmers thereby

encouraging community self-reliance and control of local development. .

Share, promote and promulgate innovations and knowledge of local farmers

Develop collaborations between farmers and different agencies involved in agriculture

sector



Encourage practices, policies and technologies that promote sustainable and

equitable development.

Promote the conservation of natural resources and bio-diversity for the benefit of all.

Provide awareness and training in different areas of agriculture

Provide capacity building programs for farming community

Introduce new technologies and provide improved education to farmers

Introduce new schemes, polices, subsidies and financial aids

Encourage, recognize and award best farmers in different agricultural sectors.

7.2. Methodology

Radio FARMDI Project consists of two components. Viz. Awareness and Action. Awareness

components focus on improving the knowledge and skill of farmers and action components

looks for production enhancement. Action component consist of various activities like the

development of herbal farms, organic farms, vegetable cultivation etc. Radio will be used as a

prime tool for awareness. At the same time equal priority will be given for outdoor events.

Radio FARMDI Project encourages participatory approach through the involvement of farmers,

agricultural experts and various agricultural agencies. Prime concentration will be to motivate

farm communities to help themselves. Farmers will share their experiences through radio or

using scripts. Along with this, programs on different topics will be broadcasted through Radio

which will be dealt by experts. Radio itself will identify best farmers/practices and same will

share through Radio Program.

Radio FARMDI Project aims for active participation of farming community in Central Travancore

region. It put forward the notion of participatory approach to ensure its extent of reach and to

make it ubiquitous in this region. Radio can act as the voice of farmers through broadcasting

myriad of programs of farmers, agriculture related agencies, stake holders and radio

programmers. This Radio network will facilitate an exchange of information that aimed to

enhance production and promote ecologically sound and environmental sustainable practices.



Diagram 9: Radio FARMDI Project Methodology

Sl. No.

Topic Components

I Agriculture – An overview

1 Role of Agriculture

2 Soils And Soil Classification Soil health and Agricultural soils What is soil health? Soil Composition and Formation Classifying Soil Groups and Soil Landscapes

Soil Profiles Soil Horizons Key Properties of Selected Soil Groups Parent Materials Classifying Soils According to Hydrological Properties

3 Properties of Soils and Plant Nutrition



4 Soil Testing Methods

5 Land Degradation and Other Soil Problems

Soil Structure Decline Water Repellence Erosion Hard-Layers in Soils Transient Bonding; Compaction; Cementation; and Natural Rigidity

Sub-Soil Compaction: Compression, shearing and smearing

Soil Acidification Alkalinity and Sodicity Water-logging Salinity Chemical Residues

6 Soil Management on Farms

Conservation Farming No-Tillage (Zero tillage) Minimum Tillage Trap Cropping Cover Crops and Green Manure Cropping Alley Farming (AF) Contour Farming and Strip Farming Controlled Traffic Farming Stubble Management Establishing Water and Nutrient Management Plans Soil Conservation Earthworks Integrated Pest Management Direct Drilling in Pasture Establishment Soil Management in Orchards Soil Management in Market Gardens

7 Sustainable ways of farming

Whole farm planning Land Management programs Natural farming Organic farming Permaculture No Dig techniques Biodynamics



8 Water 1.

Types of water storage Livestock water requirements Water problems Water quality Reed beds Water saving measures Irrigation systems

9 Land Care Weed Management Preventative measures Tree management Timber lots/plantations Wind breaks Pest and diseases

II Paddy Cultivation

1 Land preparation

Time for land preparation Depth of plough/hoe Puddling Levelling

2 Seed selection and treatment

Suitable varieties of paddy Seed rate per hectare Time of sowing Seed treatment

3 Nursery raising

Methods of making nursery seed bed Days required for keeping seedlings in nursery before transplanting

4 Transplanting

Age of the seedlings for transplanting Spacing for transplanting Depth of planting seedlings Number of seedlings per hill

5 Water management

Level of water at the time of transplanting Irrigation at critical stages Drainage to prevent water logging

6 Manures & fertilizers

Application of FYM and their quantity Knowledge of chemical fertilizers Doses of chemical fertilizers Methods of fertilizer’s application Time of fertilizer’s application Knowledge of Bio-fertilizers and their doses of application

Methods of Bio-fertilizers application



7 Plant protection measures Identification of diseases and their control measures Identification of pests and their control measures Proper handlingtechniques of sprayer/other plant protection equipments

Identification of beneficial bio-agents to control pests Time for using Tricho cards to control stem borers

8 Intercultural operations

Identification of Weedicides Doses of Weedicides Appropriate time for application of Weedicides Biological weed control

9 Improved farm implements Making of animal drawn plough Identification of paddy threshers for efficient work Repair and maintenance of farm tools and implements

10 Loan

Financing agencies and types of loan available for farming community

Exposure about procedures for availing loan with terms and condition for repayment

11 Harvesting

Optimum time of harvesting Economic and efficient method of threshing

12 Post harvest measures

Drying of harvested paddy Storage of harvested paddy Storage of seeds

III Animal Husbandry

1 Dairy development

Dairy Breeds

Dairy Products

The Lactation Cycle

Pests & Diseases of Dairy Cattle

Causes and Diagnosis of Disease

Feeding Dairy Cattle

Managing Dairy Cattle

Breeding Dairy Cattle

Managing Dairy Facilities

Dairy Business Planning

Calving and Culling

Calving Management

Calf Health Management



Calf Rearing Systems

Calf Housing

Weaning

Vaccination

Schemes

2 Pig Farming

1 Introduction

Background to pig raising Pig Farming Hybrids in pig farming Pig breeds Pig Production systems Building systems Environmental controls Building materials Floors Pig pens Waterers and feeders Fencing Waste water treatment using reed beds Water flow Anaerobic ponds Suitable plants

2 Breeding and selection

Heritability in pigs Testing pig performance Points for selection Pure breeding Cross breeding Crossbreeding systems Single cross Back crossing Rotational crossing Hybrid breeding Artificial insemination Animal selection

3 Feeding Pigs

Types of rations Energy requirements Protein requirements Mineral requirements Vitamin requirements Digestive system Understanding feeding Feeding on pasture



4 Pig diseases

General health problems Management practices Notifiable pig diseases Some major diseases affecting all pigs Diseases affecting sows Diseases of growing and fattening pigs Handling and restraining pigs Vices in pigs Summary of pig diseases Pre-weaning period Post-weaning period Breeder pigs

5 Managing the boar

Selecting a boar Housing Feeding Health Breeding

6 Managing the sow and litter

Selection of gilts Housing Feeding Weaning Ovulation During pregnancy Before farrowing Farrowing Lactation After farrowing Management of the suckling pig Marking Pigs and Ear Notching Points to consider at weaning

3 Poultry Farming



1 Introduction

Small Scale Production Breeds Classifying Fowls (Egg Laying Breeds, Meat or Table

Birds, Dual Purpose Breeds) Cross Breed Poultry Sex Linkage Brooders Skeletal System Poultry Husbandry (Stock Selection, Feeding,

Watering, Housing, Health) Turkeys Geese Ducks

2 Poultry Nutrition

Digestive System Nutrient Sources Rationing Palatability The End Product Modern Feed Requirements Phase Feeding Limited Feeding Consumption Feeding

3 Diseases Avoiding Stress Viral diseases Bacterial diseases Mycoplasmosis, fungal and protozoan disease Non-infectious diseases

4 Layers

Extensive (free-range) System Semi-Intensive System Intensive Systems Housing Deep Litter System Feeders Battery Units Feeding the Laying Hen Replacing the Flock

5 Broilers Caponising Brooding Period Feeding Broilers (Starter Period, Finisher Period) Housing Hygeine and Health



6 Incubation The natural method (using broody hens) The artificial method (using incubators) Selecting Eggs Storing Hatching Eggs Turning Eggs Managing a Incubator Reasons for Poor Hatchability

7 Brooding Heating The canopy brooder The infra-red lamp The battery brooder The haybox brooder Feeders Drinkers Floor Space Rearing Problems during rearing

8 Record Keeping, economics and Marketing

Growth Records Egg Production records Small Scale Business Compatible Ventures (Manure, etc) Preparing a Farm Business plan Finance Land Management Analyzing the Market place Developing a Marketing Plan

IV Fish Farming

1 Introduction To Aquaculture Scope and nature of freshwater aquaculture Equipment and material suppliers

2 Production Systems - EP and IP

Open, semi closed and closed systems Extensive production Intensive production Water containment ... earth, concrete,wood, brick,

stone, fibre-glass, liners, etc Water Storage, siting, site



3 What Species To Farm Selection criteria Climate Water resources Finance Scale of operation Other resources (manpower, knowledge, support services, etc.)

Market demand and access Ecological considerations Risk Considerations Review of different fish

4 Setting Up A Fish Farm

Land and water Water requirements Extensive production farms Intensive production pools and raceways Cages Biological filtration systems Filter efficiency Clearing turbid water in farms Protecting fish Improving genetic quality of fish Economics of establishing and running an aquaculture

farm Financial Management Financial Institutions Better planning Economics What to Plan for Production and Marketing

5 Fish Foods & Feeding

Scope and nature Pelleted feed Live feed Earthworm and Compost production

6 Harvesting

Introduction Harvesting techniques Fish pumps Mechanical graders Fish health management Review of diseases

7 Aquarium

8 Ornamental fishes

V Coconut Development



Introduction Climate and Soil Varieties Planting Material Site Selection Preparation of Land & Planting Spacing & Systems of Planting Time of Planting Planting 10. Care of young Palms Manuring Irrigation Inter-cultivation Husk Burial Green Manure and Cover Crops Mixed/Inter/Multi-species cropping Mixed farming Pests and diseases Plant protection Hybrid varities Coconut oil and cholesterol Coconut intercroppings Coconut based products Import of coconut products Coconut mite Coconut wood Tender coconut water – benefits Coir Value added products Marketing strategies Coconut development board Schemes Technologies Coconut climbing techniques Coconut harvesting operations and crown cleaning aspects

Spraying and pest control operation Pollination and hybridization techniques Plant protection measures Identification of tender nut, mature coconut and seed nut

Developing Leadership quality and communication skills

Entrepreneurship development skills Thrift/ Savings management

http://coconutboard.nic.in/package.htm#intro

http://coconutboard.nic.in/package.htm#climate

http://coconutboard.nic.in/package.htm#vari

http://coconutboard.nic.in/package.htm#plant

http://coconutboard.nic.in/package.htm#site

http://coconutboard.nic.in/package.htm#prep

http://coconutboard.nic.in/package.htm#space

http://coconutboard.nic.in/package.htm#time

http://coconutboard.nic.in/package.htm#planting

http://coconutboard.nic.in/package1.htm#care

http://coconutboard.nic.in/package1.htm#manure

http://coconutboard.nic.in/package1.htm#irrig

http://coconutboard.nic.in/package1.htm#inter

http://coconutboard.nic.in/package1.htm#husk

http://coconutboard.nic.in/package1.htm#green

http://coconutboard.nic.in/package1.htm#mix

http://coconutboard.nic.in/package1.htm#mfarm

http://coconutboard.nic.in/protect.htm#protect



VI Mixed Farming

Mixed Farming – Advantage And Benefits Field Preparation Varieties And Significance Pineapple Banana Vegetable Cultivation Elephant-Foot Yam Groundnut Chillies Sweet Potato Tapioca Cocoa Cinnamon Pepper Clove Nutmeg Fodder Crops

VII Herbal Farming Herbs Farming Introduction Cultivation Site and Soil Conditions Sowing Herb See Vegetative Propagation Types of herbs Culinary Herbs Aromatic Herbs Ornamental Herbs Medicinal Herbs Herbs for Beginning Gardeners Ornamental use of herbs on the land scape

Table 7: Topics for Radio Program

7.3. Implementation

Radio will be the prime method of communication. As mentioned earlier, radio will be the tool

for continuous awareness. At the same time the project will get more momentum by

organizing certain outside events. Radio FARMDI Project proposes a new program called

‘Krishipadam’ exclusively for agricultural development.



Krishipadadam will be broadcasted thrice in a week. Total time devoted for this program

is three hour. It includes one hour live/telephonic program and one hour recorded program.

Recorded program will be broadcasted twice in a week and one program has duration of 30min.

Sl. No. Program Category Time Schedule

1 Krishipadam Live Sunday 7.00 P.M to 8.00 P.M

2 Krishipadam Recorded Wednesday 7.00 P.M to 7.30 P.M

3 Krishipadam Recorded Friday 7.00 P.M to 7.30 P.M

Table 8: Krishipadam Program Schedule

7.3.1. Duration and Schedule

The programs will be started from March 4th. Proposed period for the program is 2 years.

Schedule of the program is shown below.

Sl. No.

Time Schedule Topic

1 March 4 Sunday Introductory Program

2 March 7 Wednesday Introduction and role of agriculture

3 March 9 Friday Introduction and role of agriculture

4 March 4 Sunday Soil Management

5 March 7 Wednesday Soil health

6 March 9 Friday Soil health

7 March 11 Sunday Soil Protection

8 March 14 Wednesday Soil Erosion

9 March 16 Friday Soil Erosion

10 March 18 Sunday Soil testing

11 March 21 Wednesday Properties of Soils and Plant Nutrition

12 March 23 Friday Properties of Soils and Plant Nutrition

13 March 25 Sunday Organic farming

14 March 28 Wednesday Soil testing methods

15 March 30 Friday Soil testing methods

16 April 1 Sunday Mushroom Cultivation

17 April 4 Wednesday Land Degradation and Other Soil Problems

18 April 6 Friday Land Degradation and Other Soil Problems

19 April 8 Sunday Organic farming – Experience sharing by Farmer

20 April 11 Wednesday Soil Management on Farms

21 April 13 Friday Soil Management on Farms

22 April 15 Sunday Organic farming Experience sharing by Farmer



23 April 18 Wednesday Sustainable ways of farming

24 April 20 Friday Sustainable ways of farming

25 April 22 Sunday Honey Cultivation

26 April 25 Wednesday Paddy cultivation

27 April 27 Friday Paddy cultivation

28 April 29 Sunday Paddy cultivation – Discussion and folklores

29 May 2 Wednesday Land preparation

30 May 4 Friday Land preparation

31 May 6 Sunday Paddy cultivation – Discussion and folklores

32 May 9 Wednesday Seed selection and treatment

33 May 11 Friday Seed selection and treatment

34 May 13 Sunday Paddy cultivation – Seeds - Discussion – farmers

35 May 16 Wednesday Nursery raising and transplanting

36 May 18 Friday Nursery raising and transplanting

37 May 20 Sunday Paddy cultivation – Land Preparation - Discussion – farmers

38 May 23 Wednesday Water management

39 May 25 Friday Water management

40 May 27 Sunday Paddy cultivation/Manuaring – Discussion – farmers

41 May 30 Wednesday Manures & fertilizers

42 June 1 Friday Manures & fertilizers

43 June 3 Sunday Paddy cultivation – Discussion – farmers and folklores

44 June 6 Wednesday Plant protection measures

45 June 8 Friday Plant protection measures

46 June 10 Sunday Paddy cultivation/Plant protection – Discussion – farmers

47 June 13 Wednesday Intercultural operations

48 June 15 Friday Intercultural operations

49 June 17 Sunday Paddy cultivation – Discussion – farmers and folklores

50 June 20 Wednesday Improved farm implements

51 June 22 Friday Improved farm implements

52 June 24 Sunday Paddy cultivation – best practices by farmer

53 June 27 Wednesday Loan

54 June 29 Friday Loan

55 July 1 Sunday Paddy cultivation – Discussion – farmers and folklores

56 July 4 Wednesday Harvesting

57 July 6 Friday Harvesting

58 July 8 Sunday Paddy cultivation – Discussion – farmers

59 July 11 Wednesday Post harvest measures

60 July 13 Friday Post harvest measures

61 July 15 Sunday Paddy cultivation – Discussion – Expert and Farmer



62 July 18 Wednesday Dairy development

63 July 20 Friday Dairy development

64 July 22 Sunday Discussion on cattle management

65 July 25 Wednesday Dairy Breeds

66 July 27 Friday Dairy Breeds

67 July 29 Sunday Breeds

68 August 1 Wednesday Dairy Products

69 August 3 Friday Dairy Products

70 August 5 Sunday Lactation

71 August 7 Wednesday The Lactation Cycle

72 August 10 Friday The Lactation Cycle

73 August 12 Sunday Discussion on diseases

74 August 14 Wednesday Pests & Diseases of Dairy Cattle and Diagnosis

75 August 17 Friday Pests & Diseases of Dairy Cattle and Diagnosis

76 August 19 Sunday Discussion on diseases

77 August 22 Wednesday Feeding Dairy Cattle

78 August 24 Friday Feeding Dairy Cattle

79 August 26 Sunday Farmers experience

80 August 29 Wednesday Managing Dairy Cattle

81 August 31 Friday Managing Dairy Cattle

82 September 2 Sunday Farmers experience

83 September 5 Wednesday Breeding Dairy Cattle

84 September 7 Friday Breeding Dairy Cattle

85 September 9 Sunday High breeds

86 September 12 Wednesday Managing Dairy Facilities

87 September 14 Friday Managing Dairy Facilities

88 September 16 Sunday Calf Housing

89 September 19 Wednesday Dairy Business Planning

90 September 21 Friday Dairy Business Planning

91 September 23 Sunday Calf Management

92 September 26 Wednesday Calving and Culling

93 September 28 Friday Calving and Culling

94 September 30 Sunday Vaccination

95 October 3 Wednesday Calving Management

96 October 5 Friday Calf Health Management

97 October 7 Sunday Expert talk

98 October 10 Wednesday Calf Rearing Systems

99 October 12 Friday Calf Rearing Systems

100 October 14 Sunday Expert talk and discussion

101 October 17 Wednesday Calf Housing

102 October 19 Friday Calf Housing



103 October 21 Sunday Farmers experience

104 October 24 Wednesday Weaning

105 October 26 Friday Weaning

106 October 28 Sunday Success story sharing by farmer

107 October 31 Wednesday Vaccination

108 November 2 Friday Vaccination

109 November 4 Sunday Expert discussion

110 November 7 Wednesday Schemes

111 November 9 Friday Schemes

112 November 11 Sunday General discussion

113 November 14 Wednesday Pig farming - Introduction

114 November 16 Friday Pig farming - Introduction


116 November 21 Wednesday Breeding and selection

117 November 23 Friday Breeding and selection


119 November 28 Wednesday Feeding Pigs

120 November 3o Friday Feeding Pigs

121 December 2 Sunday Pig diseases and prevention

122 December 5 Wednesday Pig diseases

123 December 7 Friday Pig diseases

124 December 9 Sunday Opportunities and scopes

125 December 12 Wednesday Managing the boar

126 December 14 Friday Managing the boar

127 December 16 Sunday Farmers experience

128 December 19 Wednesday Managing the sow and litter

129 December 21 Friday Managing the sow and litter

130 December 23 Sunday Success story

131 December 26 Wednesday Poultry Farming – Introduction

132 December 28 Friday Poultry Farming – Introduction

133 December 30 Sunday Poultry farming general discussion

134 January 2 Wednesday Poultry Nutrition

135 January 4 Friday Poultry Nutrition

136 January 6 Sunday Diseases and prevention – discussion

137 January 9 Wednesday Diseases

138 January 11 Friday Diseases

139 January 13 Sunday Diseases and prevention – discussion

140 January 16 Wednesday Layers

141 January 18 Friday Layers

142 January 20 Sunday Farmers experience

143 January 23 Wednesday Broilers



144 January 25 Friday Broilers

145 January 27 Sunday Farmers experience sharing

146 January 30 Wednesday Incubation

147 February 1 Friday Incubation

148 February 3 Sunday Doubts and clarification

149 February 6 Wednesday Brooding

150 February 8 Friday Brooding

151 February 10 Sunday General discussion

152 February 13 Wednesday Record Keeping, economics and Marketing

153 February 15 Friday Record Keeping, economics and Marketing

154 February 17 Sunday Expert interview

155 February 20 Wednesday Fish Farming

156 February 22 Friday Fish Farming

157 February 24 Sunday General introduction

158 February 27 Wednesday Introduction to Aquaculture

159 March 1 Friday Introduction to Aquaculture

160 March 3 Sunday Aquaculture

161 March 6 Wednesday What Species To Farm

162 March 8 Friday What Species To Farm

163 March 10 Sunday Fish farm development

164 March 13 Wednesday Setting Up A Fish Farm

165 March 15 Friday Setting Up A Fish Farm

166 March 17 Sunday Fish varieties

167 March 20 Wednesday Fish Foods & Feeding

168 March 22 Friday Fish Foods & Feeding

169 March 24 Sunday Farm management

170 March 27 Wednesday Harvesting

171 March 29 Friday Harvesting

172 March 31 Sunday Expert interview

173 April 3 Wednesday Aquarium

174 April 5 Friday Aquarium

175 April 7 Sunday Farmers experience

176 April 10 Wednesday Ornamental fishes

177 April 12 Friday Ornamental fishes

178 April 14 Sunday Ornamental fishes

179 April 17 Wednesday Coconut Development

180 April 19 Friday Coconut Development

181 April 21 Sunday General introduction

182 April 24 Wednesday Introduction

183 April 26 Friday Introduction

184 April 28 Sunday Farmers story



185 May 1 Wednesday Climate and Soil

186 May 3 Friday Climate and Soil

187 May 5 Sunday Verities and features – discussion

188 May 8 Wednesday Varieties

189 May 10 Friday Varieties

190 May 12 Sunday Expert discussion

191 May 15 Wednesday Site Selection

192 May 17 Friday Site Selection

193 May 19 Sunday Farmers talk

194 May 22 Wednesday Preparation of Land & Planting

195 May 24 Friday Preparation of Land & Planting

196 May 26 Sunday Manuring

197 May 29 Wednesday Care of young Palms

198 May 31 Friday Care of young Palms

199 June 2 Sunday Caring of palms

200 June 5 Wednesday Manuring

201 June 7 Friday Manuring

202 June 9 Sunday Pests and diseases

203 June 12 Wednesday Irrigation

204 June 14 Friday Irrigation

205 June 16 Sunday Pests and diseases – diagnosis

206 June 19 Wednesday Inter-cultivation

207 June 21 Friday Inter-cultivation

208 June 23 Sunday Plant protection

209 June 26 Wednesday Pests and diseases

210 June 28 Friday Pests and diseases

211 June 30 Sunday Farmers experience

212 July 3 Wednesday Plant protection

213 July 5 Friday Plant protection

214 July 7 Sunday Best stories

215 July 10 Wednesday Hybrid varieties

216 July 12 Friday Hybrid varieties

217 July 14 Sunday Coconut oil

218 July 17 Wednesday Coconut oil and cholesterol

219 July 19 Friday Coconut oil and cholesterol

220 July 21 Sunday Tender coconut

221 July 24 Wednesday Coconut intercropping

222 July 26 Friday Coconut intercropping

223 July 28 Sunday Virgin coconut oil

224 July 31 Wednesday Coconut based products

225 August 2 Friday Coconut based products





















226 August 4 Sunday Value added products

227 August 7 Wednesday Coconut wood

228 August 9 Friday Coconut wood

229 August 11 Sunday Schemes and possibilities

230 August 14 Wednesday Tender coconut water – benefits

231 August 16 Friday Tender coconut water – benefits

232 August 18 Sunday Farmers feed back

233 August 21 Wednesday Coir

234 August 23 Friday Coir

235 August 25 Sunday Farmers experience

236 August 28 Wednesday Value added products

237 August 30 Friday Value added products

238 September 1 Sunday Technologies

239 September 4 Wednesday Marketing strategies

240 September 6 Friday Marketing strategies

241 September 8 Sunday Expert talk

242 September 11 Wednesday Coconut development board

143 September 13 Friday Coconut development board

144 September 15 Sunday Farmers experience

145 September 18 Wednesday Schemes

146 September 20 Friday Schemes

147 September 22 Sunday Best practices

148 September 25 Wednesday Technologies

149 September 27 Friday Technologies

250 September 29 Sunday Best practices

251 October 2 Wednesday Identification of tender nut, mature coconut and seed nut

252 October 4 Friday Identification of tender nut, mature coconut and seed nut

253 October 6 Sunday Value added products

254 October 9 Wednesday Entrepreneurship development skills

255 October 11 Friday Entrepreneurship development skills

256 October 13 Sunday General discussion

257 October 16 Wednesday Mixed Farming – Advantage And Benefits

258 October 18 Friday Mixed Farming – Advantage And Benefits


260 October 23 Wednesday Field Preparation

261 October 25 Friday Field Preparation


263 October 30 Wednesday Varieties And Significance of Pineapple

264 November 1 Friday Varieties And Significance of Pineapple




266 November 6 Wednesday Banana

267 November 8 Friday Banana

268 November 10 Sunday Best stories

269 November 13 Wednesday Vegetable cultivation

270 November 15 Friday Vegetable cultivation

271 November 17 Sunday Vegetable cultivation

272 November 20 Wednesday Elephant foot yam

273 November 22 Friday Elephant foot yam

274 November 24 Sunday Vegetable cultivation

275 November 27 Wednesday Groundnut

276 November 29 Friday Groundnut

277 December 1 Sunday Banana

278 December 4 Wednesday Chillies

279 December 6 Friday Chillies

280 December 8 Sunday Organic farming

281 December 11 Wednesday Sweet potato

282 December 13 Friday Sweet potato

283 December 15 Sunday Tapioca

284 December 18 Wednesday Tapioca

285 December 20 Friday Tapioca

286 December 22 Sunday Farmers discussion

287 December 25 Wednesday Cocoa

288 December 27 Friday Cocoa

289 December 29 Sunday Farmers experience sharing

290 January 1 Wednesday Cinnamon

291 January 3 Friday Cinnamon

292 January 5 Sunday Pepper

293 January 8 Wednesday Pepper

294 January 10 Friday Pepper

295 January 12 Sunday Expert talk

296 January 15 Wednesday Clove

297 January 17 Friday Clove

298 January 19 Sunday General discussion – mixed farming

299 January 22 Wednesday Nutmeg

300 January 24 Friday Nutmeg

301 January 26 Sunday Indigenous varieties

302 January 29 Wednesday Ginger and Turmeric

303 January 31 Friday Ginger and Turmeric

304 February 2 Sunday Expert talk

305 February 5 Wednesday Herbal farming



306 February 7 Friday Herbal farming

307 February 9 Sunday Relevance of herbal farming

308 February 12 Wednesday Ornamental Herbs

309 February 14 Friday Ornamental Herbs

310 February 16 Sunday Ornamental farming experiences

311 February 19 Wednesday Medicinal herbs

312 February 21 Friday Medicinal herbs

313 February 23 Sunday Medicinal herbs cultivation – opportunities

314 February 26 Wednesday Conclusion

315 February 28 Friday Conclusion

316 March 2 Sunday Conclusion

Table 9: Detailed Production Chart of Krishipadam Program

7.3.2. Other Activities

All the programs will give utmost importance for farmers benefit as well as farmers

participation. To make the program rich in content, we gather and research information about

successful, low-cost practices in sustainable agriculture, and others engaged in agriculture

development. Scripts from farmers will be invited through radio and the same will be

broadcasted. To enthuse farmers Radio will provide equal priority for awareness campaigns,

local sensitization programs, exhibitions, publication of materials and field trips.

7.3.2.1. Awareness campaigns

Awareness is a key component to disseminate recent

trends/technologies/development/schemes in agriculture sector. In order to cater to the needs

of farming community, intensive awareness programs and sensitization projects are required.

These initiatives will provide venue for farmers to update themselves and get to know about

scientific practices in agriculture. It will catalyze the process of educating farmers and will

promote sustainable practices in agriculture sector.

In order to ensure the extent of reach of Radio FARMDI Project, Radio MACFAST will organize

different seminars, exhibitions and awareness classes in regular intervals. It will develop a

platform for farmers to discuss, share and learn different practices in agriculture sector.



These seminars will cover myriad topics related to agriculture that will be dealt by

different experts in Government departments and farming community. Farmers can clarify

doubts and can seek assistance from experts.

Sl.No. Topic Number of Days

Date Expected Number Farmers

1 Agriculture seminar and Project Inauguration

1 March 4. 2012 200

2 Paddy cultivation 1 July 11, 2012 50

3 Dairy Development 2 December 26, 2012 35

4 Organic Farming and Manure Preparation

1 January 10, 2013 50

5 Fish Farming 1 April 10, 2013 40

6 Food Processing 3 December 27, 2013 50

7 Mixed Farming 1 January 29, 2014 50

8 Farmers Meet 1 March 2, 2014 150

Table 10: Awareness Camps

7.3.2.2. Site visit

Field visits are highly useful to get know things directly. Other than class room sessions, farmers

can feel the ambience of model farms/cultivation centers. Along with real experiences, farmers

can examine and analyze different sustainable practices in agriculture sector. Additionally, it

will help to adapt best practices. Field trips will be to the selected farms/knowledge

centers/agriculture fields.

Details of proposed field visits are as follows.

Sl. No Date Proposed Location Number of Farmers

2 March 13, 2013 Bodhana Tiruvalla 40

2 April 13, 2013 National Seed Farm, Polachira, Kaviyoor

30

3 December 27, 2012 Ambadiyil Dairy farm, Tiruvandiyoor, Chengannoor

30

4 June 10, 2013 Duck Farm, Niranam 30

5 August 10, 2013 Central Hatchery, Chengannoor 30

6 October 19, 2013 Herbal Farm, Mar Athanasios College for Advanced Studies, Tiruvalla

35

7 February 27, 2014 Farm, Varghese Thundiyamkulath 30

Table 11: Site Visits



7.3.2.3. Krishivedi - New letter

Krishivedi is newsletter that includes articles of experts, scripts of farmers and program

schedule of radio. Additionally, it will gather information about the seminars, exhibitions,

awareness classes. This newsletter will cover recently announced schemes and subsidies by

different government departments. This quarterly newsletter will be supplied to farmers

through radio centers, farmers societies and different stake holders. It includes promotion of

training resources and opportunities offered by other organizations, and the publication of

guidelines, tips, information about different farming issues. A part of the material wills focus on

the promotion and dissemination of traditional knowledge in farming. Additionally, it will

incorporate "best practices" of farmers from different areas.

7.3.2.4. Awards

In the back ground radio programs and seminars, best farmers will be selected from major

categories. Paddy Cultivation, Dairy Farming, Fish Cultivation, Herbal Farming and Mixed

Farming will be selected sector for evaluation and awarding. Judgment panel constitutes of

government department representatives and outside experts will evaluate the performance of

farmers depending on the earlier published criteria. Best farmers will be recognized with cash

awards. Additionally prestigious efforts will be recognized by other prizes. Details of prices are

as follows.

Sl. No. Sector Prize Amount (Rs.) Numbers

1 Paddy Cultivation 5,000 1

2 Dairy Development 5,000 1

3 Fish Cultivation 5,000 1

4 Herbal Farming 5, 000 1

5 Mixed Farming 5, 000 1

Table 12 – Project Awards



7.4. Man Power

Sl. No Designation Number

1 Project Director 1

2 Project Officer 1

3 Public Relation Officer

1

Table 13: Man Power Requirement

7.5. List of associated Experts

Sl. No.

Name Area of Expertise

1 Dr. C. Balagopal Plant Protection and Bio technology

2 Dr. Maya Subrahmanyan Herbal Farming

3 Dr. T.V.R. Nair Organic Farming and Mixed Farming

4 Dr. Reghurajan Medicinal Plants

5 Pinchu Thomas, Faculty, MACFAST Food Processing

6 John Korath, Program Officer, Bio Science

Food and Vegetable Processing

7 Sam Eapen Paddy Cultivation

8 Fr. Thomas Peeliyanikkal Paddy Cultivation

9 K.G. Luke, Agricultural Officer Coconut Development

10 K.P. Philippose, Agricultural Officer Coconut Development

11 Deputy Director, Agricultural Office Agriculture

12 Amal Varghese Fish Cultivation

13 Thomas Varghese, Asst. Director, Fisheries

Fish Farming

14 Anil Kumar, Ambadiyil Dairy Farm Poultry

15 Dr. George Varghese, Public Relation Officer

Animal Husbandary

16 Shankaran Nambiar, Dairy Extension Officer

Diary Development

17 Varghese Thundiyamkulath Organic Farming and Mixed Farming

18 Principal Agricultural Officer Agriculture

Table 14: List of Associated Experts



7.6. List of Agencies Associated

Sl. No. Agencies Sector

1 Coconut Development Board Coconut

2 Rubber Research Institute, Kottayam Rubber

3 Agriculture Department Agriculture

4 Spices Board Spices

5 Fisheries Department Fish Cultivation

6 Paddy Research Institute, Alappuzha Paddy Cultivation

7 Sugar Cane Research Institute, Mankompu Sugar Cane

8 Ambadiyil Dairy farm, Tiruvandiyoor, Chengannoor Dairy Development

9 National Seed Farm, Polachira, Kaviyoor Paddy Cultivation

10 Duck Farm, Niranam Poultry

11 Central Hatchery, Chengannoor Poultry

12 Herbal Farm, Mar Athanasios College for Advanced Studies, Tiruvalla

Herbal Medicine

13 Paddy Farmers Society, Niranam Paddy Cultivation

14 Dairy Development Society Dairy Development

15 RARAS, Kumarakom Agriculture

16 Krishi Vinjan Kendra Agriculture

17 Bodhana Tiruvalla Mushroom and Honey

18 Kerala agricultural university Agriculture

19 KISSAN Kerala Project Agriculture

20 Krishi Bbhavan Agriculture

21 District Agricultural Farm Agriculture

22 Kerala State Poultry Development Corporation. Poultry

23 Centre for Water Resource Development and Management (CWRDM)

Water conservation

24 The Plantation Corporation of India Plantation

25 Kerala Kerakarshaka Sahakarana Federation(KERAFED)

Agriculture

26 State Farming Corporation of Kerala Agriculture

27 Kerala State Horticultural Products Development Corporation

Horticulture

28 Regional Agricultural Training center Agriculture

29 Ornamental Fish Breeding resource centre Ornamental Fishing

30 National Fish Farm , Polachira Fish farming

Regional Artificial Insemination Centre (R.A.I.C), Ranni

Fish farming

Disease Investigation Laboratory and Avian Disease Diagnostic Laboratory, Pathanamthitta and Thiruvalla

Animal Husbandary



Table 15: List of Associated Agencies

7.7. Finance

Sl. No. Particulars Unit Cost (Rs.)

Numbers Total (Rs.)

1 Radio Programs

Recorded Programs 1500 200 300000

Live Programs 2000 116 232000

Honorarium 500 216 108000

TOTAL 640000

2 Awareness Programs/Seminars

Materials 20 485 9700

Food and Refreshments 75 760 57000

Rent 1500 13 19500

Power and Sound 3000 13 39000

Expert Fee 1250 40 50000

Honorarium 100 270 27000

Travelling 1500 12 18000

Coordination 2500 12 30000

TOTAL 250200

3 Site Visit 3000 7 21000

4 Awards 5000 5 25000

5 Publicity 5000 1 5000

6 Miscellaneous 15000 1 15000

7 News Letter 7000 6 42000

TOTAL 62000

9 GRAND TOTAL 998200

Table 16: Project Finance

(Rupees nine lakhs ninety eight thousand two hundred only)



8. Conclusion

In this era of globalization, radio can prove to a reachable, cost effective and reliable ICT for the

people. In order give robustness to second stage initiatives for green revolution good impetus

from all parts of the society is required. In this back ground, a media which has strong grass

root level audience can play a vital role.Community Radio can act as the friend of farmers by

providing services traditional knowledge, market information, agricultural technologies and

production specific knowledge are critical for farmers. However using radio for agriculture

extension is just one dimension, as rural radio can serve multiple roles of extending agricultural

development in rural areas. The project initiated by Radio MACFAST in association NABRAD has

the caliber to the meet the needs of farming community and to enhance agriculture

development to an extent.

Radio MACFAST 90.4 has indeed started its journey to bridge the knowledge divide by triggering

a knowledge revolution among the people in and around Tiruvalla. Many golden feathers add

to this in each and every pace of its pursuit. Above all, it has a precise position in the hearts of

people. Its unending passion towards community, urge to revive people, efforts to raise

religious, social, cultural and national integration, social and environmental consciousness make

this race a never ending frisson.

******************************************



Reference

Administrative Profile - ENVIS Centre Kerala State Council for Science, Technology &

Environment (KSCSTE)

Training Needs of Paddy Cultivators in Nagaland - J.K. Chawang1 and K.K. JhA

ACS Distance Education – Course Module

Agricutural Statistics 2009-10, Department of Economics & Statistics, Kerala Page 71

Report Of Survey on Input Cost Prevailed In Fisheries Sector in Kerala, Department of

Economics & Statistics Thiruvananthapuram – 2009, Page 25

Ksheeradhara Handbook, Page 30, NPCBB

District Handbook, Pathanamthitta, Page 37-40

Farm Guide 2000

Statistical Reports, Census Data – 2001, Department of Economics & Statistics, Kerala

http://www.farmradio.org/english/partners/privacy.asp

http://kerenvis.nic.in/isbeid/adminprofile.htm

http://pathanamthitta.gov.in/statistics.htm

Kerala Karshakan, June Edition, 2010

India’s Role in World Agriculture, Directorate-General for Agriculture and Rural

Development, Page 12

Agriculture: National Portal of India

@@@@@@@@@@@@@@@@@@

http://www.farmradio.org/english/partners/privacy.asp

http://kerenvis.nic.in/isbeid/adminprofile.htm

http://www.google.co.in/url?sa=t&rct=j&q=agriculture%20in%20india&source=web&cd=9&sqi=2&ved=0CHQQFjAI&url=http%3A%2F%2Findia.gov.in%2Fsectors%2Fagriculture%2Findex.php&ei=pAvzTtP-IMTNrQfUl7z_Dw&usg=AFQjCNHa3W57HDFXEUZOdpQuS3g3QxKm_w&sig2=4rYTqfWFFDO7bL212h_tkg&cad=rja