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THE BENEFITS OF LOCAL AD –COMMUNITY ENGAGEMENT AND
PLANNING
#UKADBiogas @adbioresources
PANEL:JOHN QUINTON-BARBER, SOCIAL COMMUNICATIONS
MANDY STOKER, E4ENVIRONMENT
JAMIE GORDON, REMARKABLE GROUP
ROKIAH YAMAN, COMMUNITY BY DESIGN
The benefits of local AD - community
engagement and planning
John Quinton-Barber, Managing Director, Social
Communications
@social_comms
UK AD & Biogas 2015:
• Two-years-old• Experience in the AD Sector
• Provide political and stakeholder liaison, community relations and supporter campaigns
• We take the traditional and digital approach to consultation
• We’re called social because we’re experts in digital and because we speak ‘fluent human’
15 years ago…
• 3G licences purchased from the
UK Government• 10,000 new base stations
needed
• And this …
NO!
Misinformation
“SAY NO TO
MONSTER WIND
TURBINES”
“INDUSTRIAL WIND
TURBINES DON’T
BELONG IN PEOPLES
BACKYARDS”
Master class in fighting
“..Master
class in fighting
unwanted housing
and
renewable energy
projects..”
Combating the misinformation
Regulated
Audited
Accountable
✔
✔
✔
The industry isn’t
very good at
combatting
misinformation.
Advertising Standards Authority, the UK’s independent regulator for
advertising across all media.
The ASA upheld
all ten complaints against the
campaign group.
They said
campaigners had failed to provide
‘robust evidence’ to back their
claims.
We are a responsible industry• You’re dealing in ‘scary science’
• Respond to, and push back strongly on any misinformation
• Educate the journalists• Reassure the community about
the facts
• You are ‘audited’, ‘regulated’ and ‘accountable’
The benefits of local AD - community
engagement and planning
John Quinton-Barber, Managing Director, Social
Communications
@social_comms
UK AD & Biogas 2015:
THE BENEFITS OF LOCAL AD –COMMUNITY ENGAGEMENT AND
PLANNING
#UKADBiogas @adbioresources
PANEL:JOHN QUINTON-BARBER, SOCIAL COMMUNICATIONS
MANDY STOKER, E4ENVIRONMENT
JAMIE GORDON, REMARKABLE GROUP
ROKIAH YAMAN, COMMUNITY BY DESIGN