INSPIRING IDLE-FREE

Culture

Atlantic Canada’s largest motor coach tour company.

2009 - 2016

1. Management Peer Leader

“Where we want to go and why.”

It’s better for… ü Our fleet / our business.

ü Our kids / our environment. ü  Your car, your pocket book.

Bus guy Dennis Campbell

Ambassatours Gray Line

2. IDLE-FREE Guy™ Motor Coaching.

Enlist enthusiastic

PEER leader drivers.

Inspires momentum within company.

3. Bring it home.

Company ‘poster kids/ families.’

‘Social proof’ builds driver buy-in.

4. GO Public.

Company promotes IDLE-FREE goals / why.

Public approval: Builds driver buy-in.

5. Brand / own the behaviour.

IDLE-FREE brand:

Reminds drivers daily. Public: thumbs-up.

RESULTS: (Since 2009)

ü From mostly on to mostly off

– when parked.

ü Saving $10s of thousands annually, fuel & emissions (GPS data vs 2009 baseline).

ü Positioned as IDLE-FREE bus company.

PR / Media

ü Endorsed by 2010 Winter Olympics; IDLE-FREE Bus carried men’s hockey teams.

ü Recipient Eco-Efficiency Award, Dalhousie University.

ü Earned media, TV, print, social media.

Market Advantages

ü Enhanced government, public relations

ü Employee relations

ü IDLE-FREE buses: tourist attraction!

Industry PEER Recognition

ü Recognized by U.S. bus /

tour associations.

ü Supported, co-branded by industry manufacturers.

Vehicle branding = Continuous management

SEE CEO 2 minute video

# 1 SUCCESS FACTOR

Executive PEER Leadership

ü Commits company ü  Inspires rank and file

ü Sets long-term cultural shift ü  Inspires public

ü Creates ‘ripple effect’

Bus guy Dennis Campbell

Ambassatours Gray Line

‘PEER Leader Effect’

•  Executive Leadership •  Peer Family / Peer Drivers •  Public Support •  More Peer Drivers •  Media / Industry Support •  More Peer Drivers •  Other Fleets •  More Peer Drivers

TM

Why 80% buy-in.

Put the brakes on IDLE-Time. TheGoGreenAgency.com